The document discusses how smarter computing through the integration of big data, optimized systems, and cloud computing can unlock new insights and value. It summarizes that 1) big data streams and traditional data integrated in optimized systems can deliver new insights, 2) cloud computing will play a fundamental role by masking complexity and enabling rapid deployment, and 3) IBM's integrated and workload-optimized systems can accelerate the path to smarter computing by tightly integrating appliances and flexible systems.