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Smarter Computing

Arvind Krishna, General Manager
  Information Management, IBM Software Group

Tom Rosamilia, General Manager
  Power & z Systems, IBM Systems & Technology Group




                                                      © 2011 IBM Corporation
We Are Seeing Dramatic Shifts
This Is Changing the Way the World Works…
…Both Business and Society
           3 million new blog posts a day

           10 billion tweets a year

           3.5 billion pieces of content per week




                                 How does the F50 stack up
                                  against the competition?
Nothing Is Changing More than IT …

    The way         The way          The way
 it’s accessed    it’s applied   it’s architected




                                   Integrated
 ubiquitously     for insight
                                  and flexible
Ultimately Leading to
Tremendous New Value
Provide New Types of Insights
New Value in Healthcare
The Smart Room – Information Integration
We Are Entering the Next Era of Computing


    Big Data                   Smarter Computing
                             The Era of Insight for Discovery

                             Created by the integration of
                              Big data in Optimized systems,
                              managed as a Cloud
                             Applied to deliver new insights
                              and drive innovation
    Cloud       Optimized    Twice the capacity for service
                Systems
                              on a flat budget
Integrating Big Data will Unlock New Insights


                                         Streams filters
                                         incoming data
    Non-traditional/
      internet data




        Traditional
               Data                      Reuse Warehouse
                                         Analytic models


                       Persistent Data    In-Motion Data



7
Optimized Systems will Address the Unique
Needs of Specific Workloads
                     Domain Knowledge
 Workload characteristics  Interdependencies    Architecture options

             Applications
                                      Software
                                       Stack integration
             Middleware                Middleware tuned for hardware
                                       Integrated management across
        Operating Systems               architectures
                             Inter-
   Micro-                   connect
 processor     Caches
   cores                      I/O     Hardware
                                       Multi-core architectures
              Package
                                       Advanced threading
         Semiconductors                Low latency
Cloud Will Play a Fundamental Role in this
New Era
       Cloud…
        Masks complexity of underlying components
        Rapid deployment of processes and infrastructure
        Consumer driven services, process, deployment
                    Business Services
          Consume business processes, analytics,
         applications running on Cloud infrastructure

                          Platform
            Deploy consumer created or acquired
           applications on the Cloud infrastructure
                       Infrastructure
         Rapidly provision computing resources for
              deploying and running software
          Public            Hybrid          Private
IBM Systems Provide an Ideal Foundation
for Smarter Computing
  System z                             Power Systems                                             System x                                  IBM Storage
  Freedom by                                  Performance                                   Defining the Next                                   Storage
    Design                                     Redefined                                     Generation of                                     Reinvented
                                                                                              x86 Servers

 Achieve up to                           Power Systems                                  Industry leading                                      Reduce
55% lower TCO                            running DB2 as                                Intel performance                                      power,
per workload –                            low as 1/3 the                                   and lower                                       operating and
fit for purpose                           cost of Oracle                               management cost                                     cooling costs
                                            Database*                                        by 50%                                        by up to 60%




   Source: Based on IBM internal studies
   *Pricing comparison based on US list prices of IBM DB2 Advanced Enterprise Edition and the Oracle software with analogous capabilities: Oracle Database Enterprise
   Edition, Advanced Compression, Active Data Guard, Label Security, Partitioning, Oracle Enterprise Manager, Internet Developer Suite, Diagnostics Pack, Oracle-to-Oracle
   Federation, Golden Gate. All list prices based on US and valid as of 01/26/2011.
Watson Showcased the Capabilities of IBM’s Workload
Optimized Systems…Built on Power 7 Technology
                      A System Designed for Answers
                        Built on a cluster of commercially
                        available Power 750 servers

                        Run 32 simultaneous tasks
                         8 Cores per processer
                         4 threads per core

                        Twice the bandwidth of other
                        commercially available systems,
                        500 GB per chip


                        15 terabytes of RAM
IBM Delivers Software that Provides Clients the
Capabilities Required to Transform their Industries
                  IBM Software Capabilities

                           Business
    Connect &                              Product & Service
                         Integration &
    Collaborate                               Innovation
                         Optimization


    Operations
                        Risk, Security &   Information into
  Effectiveness &
                          Compliance           Insights
     Efficiency


      Delivered through our Branded Middleware
IBM’s Integrated, Workload Optimized Systems
Accelerate the Path to Smarter Computing
 Tightly Integrated Appliances                   Flexible Integrated Systems
  Up in 24 hours or less                       Deploy systems in days vs. months
  Wire speed processing                        Reduce storage costs by 40%
  Data security, 5x less time                  Lower energy consumption by 70-90%


                       IBM WebSphere
                       DataPower
                                                           IBM Smart
                                                           Analytics System
                       IBM InfoSphere
                       Guardium

                                                           IBM Cloudburst
                       IBM Netezza



       Source: Based on IBM internal studies
Project-Based Transformation …
How Leaders Make the Move to Smarter Computing

                   Smarter Computing
   Efficient and innovative IT for improved economics
                        Automate




       Integrate                        Secure
Clients Are Realizing the Benefits of Efficient
and Innovative IT
                                                     Enhanced information service
                                                      delivery while reducing TCO
                                                     Enabled real-time fraud detection
                             Big data                 on credit card transactions
 Reduced hardware
  management by 95%
 Track cross border
  shipments in real-time
                                        Smarter Computing
                                        Insight for Discovery




                                          Optimized systems
                            Cloud
  5X capacity with no
   additional floor space                                $2.2M in cost savings to date
  New cloud-based model for                             90% reduction in customer
   real-time marketing services                           complaints
Leading IT Organizations Are Engaging with IBM
to Succeed in the New Era of Smarter Computing

  Our approach is inclusive – no rip and replace

 IBM can deliver experts and expertise required

   IBMers are extending our portfolio to address
  the biggest challenges in computer science

                    Proven innovator for 100 years

    Source: IBM Investor Relations
    *IBM Systems & Technology Group Finance, **IBM Software Group Finance
How Can You Help Lead the Next Era of Computing?

  Participate in the Smarter
                                         Automate
   Computing Stream and
   Track Sessions
  Learn about Watson in the Expo
  Engage with IBM to determine
   appropriate starting points
  Engage your peers at the
   conference                     Integrate     Secure
  Challenge your vendors –
   don’t just read ads
Let’s Build a Smarter Planet

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Pulse Smarter Computing

  • 1. Smarter Computing Arvind Krishna, General Manager Information Management, IBM Software Group Tom Rosamilia, General Manager Power & z Systems, IBM Systems & Technology Group © 2011 IBM Corporation
  • 2. We Are Seeing Dramatic Shifts
  • 3. This Is Changing the Way the World Works… …Both Business and Society 3 million new blog posts a day 10 billion tweets a year 3.5 billion pieces of content per week How does the F50 stack up against the competition?
  • 4. Nothing Is Changing More than IT … The way The way The way it’s accessed it’s applied it’s architected Integrated ubiquitously for insight and flexible
  • 5. Ultimately Leading to Tremendous New Value Provide New Types of Insights
  • 6. New Value in Healthcare The Smart Room – Information Integration
  • 7. We Are Entering the Next Era of Computing Big Data Smarter Computing The Era of Insight for Discovery  Created by the integration of Big data in Optimized systems, managed as a Cloud  Applied to deliver new insights and drive innovation Cloud Optimized  Twice the capacity for service Systems on a flat budget
  • 8. Integrating Big Data will Unlock New Insights Streams filters incoming data Non-traditional/ internet data Traditional Data Reuse Warehouse Analytic models Persistent Data In-Motion Data 7
  • 9. Optimized Systems will Address the Unique Needs of Specific Workloads Domain Knowledge  Workload characteristics  Interdependencies  Architecture options Applications Software  Stack integration Middleware  Middleware tuned for hardware  Integrated management across Operating Systems architectures Inter- Micro- connect processor Caches cores I/O Hardware  Multi-core architectures Package  Advanced threading Semiconductors  Low latency
  • 10. Cloud Will Play a Fundamental Role in this New Era Cloud…  Masks complexity of underlying components  Rapid deployment of processes and infrastructure  Consumer driven services, process, deployment Business Services Consume business processes, analytics, applications running on Cloud infrastructure Platform Deploy consumer created or acquired applications on the Cloud infrastructure Infrastructure Rapidly provision computing resources for deploying and running software Public Hybrid Private
  • 11. IBM Systems Provide an Ideal Foundation for Smarter Computing System z Power Systems System x IBM Storage Freedom by Performance Defining the Next Storage Design Redefined Generation of Reinvented x86 Servers Achieve up to Power Systems Industry leading Reduce 55% lower TCO running DB2 as Intel performance power, per workload – low as 1/3 the and lower operating and fit for purpose cost of Oracle management cost cooling costs Database* by 50% by up to 60% Source: Based on IBM internal studies *Pricing comparison based on US list prices of IBM DB2 Advanced Enterprise Edition and the Oracle software with analogous capabilities: Oracle Database Enterprise Edition, Advanced Compression, Active Data Guard, Label Security, Partitioning, Oracle Enterprise Manager, Internet Developer Suite, Diagnostics Pack, Oracle-to-Oracle Federation, Golden Gate. All list prices based on US and valid as of 01/26/2011.
  • 12. Watson Showcased the Capabilities of IBM’s Workload Optimized Systems…Built on Power 7 Technology A System Designed for Answers Built on a cluster of commercially available Power 750 servers Run 32 simultaneous tasks  8 Cores per processer  4 threads per core Twice the bandwidth of other commercially available systems, 500 GB per chip 15 terabytes of RAM
  • 13. IBM Delivers Software that Provides Clients the Capabilities Required to Transform their Industries IBM Software Capabilities Business Connect & Product & Service Integration & Collaborate Innovation Optimization Operations Risk, Security & Information into Effectiveness & Compliance Insights Efficiency Delivered through our Branded Middleware
  • 14. IBM’s Integrated, Workload Optimized Systems Accelerate the Path to Smarter Computing Tightly Integrated Appliances Flexible Integrated Systems  Up in 24 hours or less  Deploy systems in days vs. months  Wire speed processing  Reduce storage costs by 40%  Data security, 5x less time  Lower energy consumption by 70-90% IBM WebSphere DataPower IBM Smart Analytics System IBM InfoSphere Guardium IBM Cloudburst IBM Netezza Source: Based on IBM internal studies
  • 15. Project-Based Transformation … How Leaders Make the Move to Smarter Computing Smarter Computing Efficient and innovative IT for improved economics Automate Integrate Secure
  • 16. Clients Are Realizing the Benefits of Efficient and Innovative IT  Enhanced information service delivery while reducing TCO  Enabled real-time fraud detection Big data on credit card transactions  Reduced hardware management by 95%  Track cross border shipments in real-time Smarter Computing Insight for Discovery Optimized systems Cloud  5X capacity with no additional floor space  $2.2M in cost savings to date  New cloud-based model for  90% reduction in customer real-time marketing services complaints
  • 17. Leading IT Organizations Are Engaging with IBM to Succeed in the New Era of Smarter Computing Our approach is inclusive – no rip and replace IBM can deliver experts and expertise required IBMers are extending our portfolio to address the biggest challenges in computer science Proven innovator for 100 years Source: IBM Investor Relations *IBM Systems & Technology Group Finance, **IBM Software Group Finance
  • 18. How Can You Help Lead the Next Era of Computing?  Participate in the Smarter Automate Computing Stream and Track Sessions  Learn about Watson in the Expo  Engage with IBM to determine appropriate starting points  Engage your peers at the conference Integrate Secure  Challenge your vendors – don’t just read ads
  • 19. Let’s Build a Smarter Planet