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Mehboob Ali Shar or just Mehboob Shar is here, I am international SEO consultant, as per my opinion" In the search engine optimization industry, it is not about theoretical knowledge but is all about practice, if I need to hire a search engine optimization expert then definitely I will hire a person (although he/she failed many times in the past) if he/she has ranked few websites(in recent years) on competitive keywords and maintaining its ranking for more than a year."