TapestryWorks
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Personal Information
Organization / Workplace
TapestryWorksLocation
Bzngkok ThailandOccupation
Owner, TapestryWorks | author of Brand esSense | Human and cultural psychologistIndustry
Advertising / Marketing / PR
Website
www.tapestry.worksAbout
Neil helps bring culture sense to brands with his expertise in human and cultural psychology. Neil is Managing Partner of TapestryWorks, founded in 2010, and also a Fellow at the Institute on Asian Consumer Insight, hosted by NTU. He is the author of Brand esSense, published by Kogan Page in 2013 and a regular writer, speaker and trainer on culture, psychology and brand stories. He has lived in the UK, Indonesia, China and Singapore and works across Asia and beyond. Specialties: brand strategy; experience design; semiotics; archetypes; motivational research; sensory marketing; shopper behaviour; consumer psychology; innovation