Marketing communication has moved away from brand awareness and B2B or B2C to H2H (Human to Human) communication. With over six years’ experience working with global brands I am intrigued by the roles in which digital communications strategies play in creating a responsive relationship between brands and their customers. I appreciate the value of listening, understanding and engaging in conversation across all social media channels as well as creating relevant content in order to drive brand awareness and build an engaged online community.
After working across a number of different industries including retail, finance and defence I understand the importance of personalized and engaging ...
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test managementtestingquality assurancesqs; business process; oracletest automationagile testingsecurity testingopen source; mobile paymentlegacy systemsinsurersinsurancelegacy modernisationagilelegacy itit transformationeircomcompetitive advantagetelecommunicationsquality governancecase study
Marketing communication has moved away from brand awareness and B2B or B2C to H2H (Human to Human) communication. With over six years’ experience working with global brands I am intrigued by the roles in which digital communications strategies play in creating a responsive relationship between brands and their customers. I appreciate the value of listening, understanding and engaging in conversation across all social media channels as well as creating relevant content in order to drive brand awareness and build an engaged online community.
After working across a number of different industries including retail, finance and defence I understand the importance of personalized and engaging ...
Tags
test managementtestingquality assurancesqs; business process; oracletest automationagile testingsecurity testingopen source; mobile paymentlegacy systemsinsurersinsurancelegacy modernisationagilelegacy itit transformationeircomcompetitive advantagetelecommunicationsquality governancecase study
