Imagine having the power to read your visitors' minds
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This document describes how Slices Consulting helps websites boost sales by understanding what visitors are thinking based on analytics and surveys. It provides an example of how they helped a client, C.M.I., increase enrollment inquiries on their website from 1.36% to 2.93% conversion rate by gathering insights from heatmaps and improving landing pages, copy, and value proposition based on visitor behavior and questions. Slices Consulting offers similar website optimization services to help other businesses improve conversion rates.
Imagine having the power to read your visitors' minds
- 1. Imagine having the power to read your visitors’ minds as they browse your website.
- 2. Just like a store manager observing customers’ body language and gathering feedback to improve his shop…
- 3. …you know what your online visitors think and what to improve on your website to boost your sales.
- 4. But, you’re not a mind reader. It’s really tough to understand people. It’s even tougher online.
- 5. Because of that, your website is not performing as well as it could be.
- 6. You’re only conver@ng a @ny number of visitors into customers, and missing out on a huge pile of cash.
- 7. So, what’s the solu@on?
- 8. I’m Louis Grenier, Founder of Slices Consul<ng.
- 9. We help you to boost sales by making the most out of each of your website visitors.
- 10. In 2015, we helped C.M.I. to sell more part-‐@me courses.
- 11. They received twice* as many enquiries on their website with the same amount of visitors. *115% increase to be exact.
- 12. How did we do it?
- 13. We read their visitors’ minds (using heatmaps, analy@cs, and surveys) and asked ourselves tough ques@ons. 1
- 14. What are they looking for when visi@ng the website? 1
- 15. What are they looking for when visi@ng the website? Have they achieved what they wanted to achieve? If not, why? 1
- 16. What are they looking for when visi@ng the website? Do they have unanswered ques@ons? Have they achieved what they wanted to achieve? If not, why? 1
- 17. What are they looking for when visi@ng the website? Do they have unanswered ques@ons? Have they achieved what they wanted to achieve? If not, why? What could be improved? 1
- 18. This is one of the heatmaps we collected to understand where visitors clicked and looked at. 1
- 19. 1
- 20. From the insights collected, we improved their landing pages*, copy and value proposi@on. *A landing page is a page that has been designed with a single focus. 2
- 21. Insight 1 Visitors are distracted by the menu. BEFORE 2
- 22. Insight 2 Visitors ignore the stock photo. BEFORE 2
- 23. Insight 3 Visitors don’t read the main copy. BEFORE 2
- 24. Ac3on 1 Menu is replaced by some “credibility boosters”. AFTER 2
- 25. Ac3on 2 Stock photo is replaced by a video. AFTER 2
- 26. Ac3on 3 Blocks of text are replaced by bullet points. AFTER 2
- 27. We then tested the two versions against each other, and the results spoke for themselves. 3
- 28. From 1.36% conversion rate to… 3
- 29. To 2.93%. A 115% increase! 3
- 30. Are you an SME, enterprise or agency? Some of our clients include…
- 32. You get traffic to your website.
- 33. Organic Traffic Online Ads Social Media Paid Search Email You get traffic to your website.
- 34. We make the most out of it. Organic Traffic Online Ads Social Media Paid Search Email You get traffic to your website.
- 35. eCommerce or Lead Genera@on? B2C or B2B? Let’s talk.
- 36. +353 (0)1 697 8581 bonjour@slicesconsul<ng.com