Lean Service Design Workshop
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The document discusses the limitations of traditional goods dominant logic in business, emphasizing the need for organizations to adopt a service dominant logic that focuses on co-creation and collaboration with customers. It highlights the shift towards a more collaborative and information-rich environment, where organizations must leverage social technologies and experiment with new approaches to gain competitive advantage. The author advocates for continuous improvement in sales and marketing through lean thinking principles and provides resources for organizations to participate in workshops and programs aimed at fostering this transition.
Lean Service Design Workshop
- 1. Joe Dager – Business901
- 2. goods dominant logic • Assumes Better, Faster, Cheaper wins • Limits mind-set for co-creation opportunities • Transactional exchange struggles w loyalty • Constraints on developing lifetime value
- 3. We hang on to these past practices! Such as………..
- 4. Value is What a Customer will pay for!
- 5. New models of value recognition are bringing unprecedented competition Rolls-Royce & Partners Finance Limited (RRPF) provides short, medium and long-term spare engine leasing solutions.
- 6. Value transfer from tangible transactional to intangible are not yet well understood by organizations but are recognized by customers.
- 7. The End of Best in Market
- 9. “EvEry Industry wIll bE dIsruptEd and rebuilt with people at the center.” - Sheryl Sandburg. COO Facebook
- 10. World is increasingly collaborative driving changes in the way decisions/ purchases are made.
- 11. People expect to access information whenever and wherever they want to.
- 12. We want information available on every device
- 14. Most organizations do not understand collaborative world and how to evolve it into a competitive advantage.
- 15. Use of social technology for understanding and learning from customers are in its infancy.
- 16. Experimentation with new applications are often seen as the young persons role.
- 17. We market practically the same way as wE dId bEforE… Have we converted to pull?
- 18. ..just with different and more technology
- 20. Knowledge is Everywhere The quality of the organizational relationship network will make the difference.
- 21. Embracing new and old technologies can leverage the shared knowledge within organizations.
- 22. Shifting from Goods Dominant Thinking and Transactions to Service Dominant Logic and Co-Creation of Value Buy USE
- 23. It is not about the things we make it is About how our customer use the things we make Service dominant logic
- 24. • Lean • Collaboration • Co-Creation • SD -Logic • Value–in–Use • Gamification • Service Design • Design Thinking
- 25. What is our vehicle of choice?
- 26. Organizations need to challenge themselves by experimenting and creating value opportunities through Lean Thinking. Principles of Lean • Identify Value • Map Value Stream • Create Flow • Establish Pull • Seek Perfection Marketing with Lean Book Series
- 27. Lean Service Design Workshop Marketing with Lean Book Series This workshop only available to members of the Lean Marketing Lab
- 28. Service Sign up for Lean Service Design Trilogy Workshop available to all This is an online program by Joe Dager, Business901 http://business901.com
- 29. • Over 130 Free eBooks • 90 Day Programs • Free Tools • Discussion Groups • Marketing with Lean Book series – Free to Members Our Mission is to bring Continuous Improvement to Sales and Marketing. http://leanmarketinglab.com