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An experienced brand, marketing and communications strategist and more recently entrepreneur and tech startup specialist. Driven to challenge convention and use innovative thinking and approaches, yet having a strong foundation of classical marketing and brand-planning skills gained over a career spanning 20 years. Extensive experience working with blue chip corporations and communications agencies in the UK, US and Asia working on major brands, from building challenger brands to enhancing the position of established brand leaders. Developed proprietary leading-edge strategic approaches, such as Adaptive Brand Planning, Co-Creation, and Building Fan Bases to create truly Social Brands....