“The Elements of Journalism”
Questions and issues raised by Bill
Kovach and Tom Rosenstiel’s classic
guide to journalistic practices
1. Journalism’s first obligation
is to the truth
1. Journalism’s first obligation
is to the truth
• What is the difference between truth and
accuracy?
1. Journalism’s first obligation
is to the truth
• What is the difference between truth and
accuracy?
• Is it possible for journalism to determine the
truth? Don’t we just report what people say?
1. Journalism’s first obligation
is to the truth
• What is the difference between truth and
accuracy?
• Is it possible for journalism to determine the
truth? Don’t we just report what people say?
• How might notions of objectivity get in the
way of reporting the truth?
2. Its first loyalty
is to citizens
2. Its first loyalty
is to citizens
• How does journalism in the public interest
square with the need to make money?
2. Its first loyalty
is to citizens
• How does journalism in the public interest
square with the need to make money?
• How might putting profits ahead of the public
interest be a poor business strategy?
2. Its first loyalty
is to citizens
• How does journalism in the public interest
square with the need to make money?
• How might putting profits ahead of the public
interest be a poor business strategy?
• Do First Amendment protections have
anything to do with our obligations?
3. Its essence is a
discipline of verification
3. Its essence is a
discipline of verification
• How does this differ from what Kovach and
Rosenstiel call the “journalism of assertion”?
3. Its essence is a
discipline of verification
• How does this differ from what Kovach and
Rosenstiel call the “journalism of assertion”?
• How does the discipline of verification relate
to Lippmann’s original notion of objectivity?
3. Its essence is a
discipline of verification
• How does this differ from what Kovach and
Rosenstiel call the “journalism of assertion”?
• How does the discipline of verification relate
to Lippmann’s original notion of objectivity?
• Why is original reporting considered part of
the discipline of verification?
4. Its practitioners must maintain an
independence from those they cover
4. Its practitioners must maintain an
independence from those they cover
• How far should we go? Political contributions?
Lawn signs? Voting?
4. Its practitioners must maintain an
independence from those they cover
• How far should we go? Political contributions?
Lawn signs? Voting?
• Why should opinion journalists maintain the
same standards as straight news reporters?
4. Its practitioners must maintain an
independence from those they cover
• How far should we go? Political contributions?
Lawn signs? Voting?
• Why should opinion journalists maintain the
same standards as straight news reporters?
• At a time when “who’s a journalist?” is
obsolete, how should we evaluate non-
independent acts of journalism?
5. It must serve as an
independent monitor of power
5. It must serve as an
independent monitor of power
• How is this different from #4?
5. It must serve as an
independent monitor of power
• How is this different from #4?
• “Watching over the powerful few in society on
behalf of the many to guard against tyranny”
5. It must serve as an
independent monitor of power
• How is this different from #4?
• “Watching over the powerful few in society on
behalf of the many to guard against tyranny”
• Are stories such as “Consumers Believe
Mattresses Made Them Sick” part of
journalism’s watchdog role?
6. It must provide a forum for
public criticism and compromise
6. It must provide a forum for
public criticism and compromise
• Why should journalism provide such a forum
when there are so many outlets?
6. It must provide a forum for
public criticism and compromise
• Why should journalism provide such a forum
when there are so many outlets?
• Can’t comments sections of news sites serve
as a public forum?
6. It must provide a forum for
public criticism and compromise
• Why should journalism provide such a forum
when there are so many outlets?
• Can’t comments sections of news sites serve
as a public forum?
• What would a useful forum for criticism and
compromise look like?
7. It must strive to make the
significant interesting and relevant
7. It must strive to make the
significant interesting and relevant
• What is the problem with downplaying
political stories in favor of gossip and advice?
7. It must strive to make the
significant interesting and relevant
• What is the problem with downplaying
political stories in favor of gossip and advice?
• Again, does the First Amendment suggest we
have a obligation greater than to entertain?
7. It must strive to make the
significant interesting and relevant
• What is the problem with downplaying
political stories in favor of gossip and advice?
• Again, does the First Amendment suggest we
have a obligation greater than to entertain?
• Does endless coverage of celebrities and
sports contradict the purpose of journalism?
8. It must keep the news
comprehensive and in proportion
8. It must keep the news
comprehensive and in proportion
• How would you apply this standard to the
media’s coverage of Zika?
8. It must keep the news
comprehensive and in proportion
• How would you apply this standard to the
media’s coverage of Zika?
• What about continuous live coverage of
stories such as police shootings?
8. It must keep the news
comprehensive and in proportion
• How would you apply this standard to the
media’s coverage of Zika?
• What about continuous live coverage of
stories such as police shootings?
• If you were running a news organization, how
might you do things differently?
9. Its practitioners have an obligation
to exercise their personal conscience
9. Its practitioners have an obligation
to exercise their personal conscience
• What moral compass should a journalist
follow when working on her own?
9. Its practitioners have an obligation
to exercise their personal conscience
• What moral compass should a journalist
follow when working on her own?
• What might an editor ask you to do that you
would consider to be unethical?
9. Its practitioners have an obligation
to exercise their personal conscience
• What moral compass should a journalist
follow when working on her own?
• What might an editor ask you to do that you
would consider to be unethical?
• Have you ever found yourself in such a
situation? What did you do?
10. Citizens, too, have
rights and responsibilities
when it comes to
the news
• At a time of exponential rise in media outlets,
what do you rely on for trustworthy news?
• At a time of exponential rise in media outlets,
what do you rely on for trustworthy news?
• Do the media you use adhere to the principles
in “The Elements of Journalism”?
• At a time of exponential rise in media outlets,
what do you rely on for trustworthy news?
• Do the media you use adhere to the principles
in “The Elements of Journalism”?
• Do you consult responsible sources of
information about people and views with
which you disagree?
11. TK

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Thinking about "The Elements of Journalism"

  • 1. “The Elements of Journalism” Questions and issues raised by Bill Kovach and Tom Rosenstiel’s classic guide to journalistic practices
  • 2. 1. Journalism’s first obligation is to the truth
  • 3. 1. Journalism’s first obligation is to the truth • What is the difference between truth and accuracy?
  • 4. 1. Journalism’s first obligation is to the truth • What is the difference between truth and accuracy? • Is it possible for journalism to determine the truth? Don’t we just report what people say?
  • 5. 1. Journalism’s first obligation is to the truth • What is the difference between truth and accuracy? • Is it possible for journalism to determine the truth? Don’t we just report what people say? • How might notions of objectivity get in the way of reporting the truth?
  • 6. 2. Its first loyalty is to citizens
  • 7. 2. Its first loyalty is to citizens • How does journalism in the public interest square with the need to make money?
  • 8. 2. Its first loyalty is to citizens • How does journalism in the public interest square with the need to make money? • How might putting profits ahead of the public interest be a poor business strategy?
  • 9. 2. Its first loyalty is to citizens • How does journalism in the public interest square with the need to make money? • How might putting profits ahead of the public interest be a poor business strategy? • Do First Amendment protections have anything to do with our obligations?
  • 10. 3. Its essence is a discipline of verification
  • 11. 3. Its essence is a discipline of verification • How does this differ from what Kovach and Rosenstiel call the “journalism of assertion”?
  • 12. 3. Its essence is a discipline of verification • How does this differ from what Kovach and Rosenstiel call the “journalism of assertion”? • How does the discipline of verification relate to Lippmann’s original notion of objectivity?
  • 13. 3. Its essence is a discipline of verification • How does this differ from what Kovach and Rosenstiel call the “journalism of assertion”? • How does the discipline of verification relate to Lippmann’s original notion of objectivity? • Why is original reporting considered part of the discipline of verification?
  • 14. 4. Its practitioners must maintain an independence from those they cover
  • 15. 4. Its practitioners must maintain an independence from those they cover • How far should we go? Political contributions? Lawn signs? Voting?
  • 16. 4. Its practitioners must maintain an independence from those they cover • How far should we go? Political contributions? Lawn signs? Voting? • Why should opinion journalists maintain the same standards as straight news reporters?
  • 17. 4. Its practitioners must maintain an independence from those they cover • How far should we go? Political contributions? Lawn signs? Voting? • Why should opinion journalists maintain the same standards as straight news reporters? • At a time when “who’s a journalist?” is obsolete, how should we evaluate non- independent acts of journalism?
  • 18. 5. It must serve as an independent monitor of power
  • 19. 5. It must serve as an independent monitor of power • How is this different from #4?
  • 20. 5. It must serve as an independent monitor of power • How is this different from #4? • “Watching over the powerful few in society on behalf of the many to guard against tyranny”
  • 21. 5. It must serve as an independent monitor of power • How is this different from #4? • “Watching over the powerful few in society on behalf of the many to guard against tyranny” • Are stories such as “Consumers Believe Mattresses Made Them Sick” part of journalism’s watchdog role?
  • 22. 6. It must provide a forum for public criticism and compromise
  • 23. 6. It must provide a forum for public criticism and compromise • Why should journalism provide such a forum when there are so many outlets?
  • 24. 6. It must provide a forum for public criticism and compromise • Why should journalism provide such a forum when there are so many outlets? • Can’t comments sections of news sites serve as a public forum?
  • 25. 6. It must provide a forum for public criticism and compromise • Why should journalism provide such a forum when there are so many outlets? • Can’t comments sections of news sites serve as a public forum? • What would a useful forum for criticism and compromise look like?
  • 26. 7. It must strive to make the significant interesting and relevant
  • 27. 7. It must strive to make the significant interesting and relevant • What is the problem with downplaying political stories in favor of gossip and advice?
  • 28. 7. It must strive to make the significant interesting and relevant • What is the problem with downplaying political stories in favor of gossip and advice? • Again, does the First Amendment suggest we have a obligation greater than to entertain?
  • 29. 7. It must strive to make the significant interesting and relevant • What is the problem with downplaying political stories in favor of gossip and advice? • Again, does the First Amendment suggest we have a obligation greater than to entertain? • Does endless coverage of celebrities and sports contradict the purpose of journalism?
  • 30. 8. It must keep the news comprehensive and in proportion
  • 31. 8. It must keep the news comprehensive and in proportion • How would you apply this standard to the media’s coverage of Zika?
  • 32. 8. It must keep the news comprehensive and in proportion • How would you apply this standard to the media’s coverage of Zika? • What about continuous live coverage of stories such as police shootings?
  • 33. 8. It must keep the news comprehensive and in proportion • How would you apply this standard to the media’s coverage of Zika? • What about continuous live coverage of stories such as police shootings? • If you were running a news organization, how might you do things differently?
  • 34. 9. Its practitioners have an obligation to exercise their personal conscience
  • 35. 9. Its practitioners have an obligation to exercise their personal conscience • What moral compass should a journalist follow when working on her own?
  • 36. 9. Its practitioners have an obligation to exercise their personal conscience • What moral compass should a journalist follow when working on her own? • What might an editor ask you to do that you would consider to be unethical?
  • 37. 9. Its practitioners have an obligation to exercise their personal conscience • What moral compass should a journalist follow when working on her own? • What might an editor ask you to do that you would consider to be unethical? • Have you ever found yourself in such a situation? What did you do?
  • 38. 10. Citizens, too, have rights and responsibilities when it comes to the news
  • 39. • At a time of exponential rise in media outlets, what do you rely on for trustworthy news?
  • 40. • At a time of exponential rise in media outlets, what do you rely on for trustworthy news? • Do the media you use adhere to the principles in “The Elements of Journalism”?
  • 41. • At a time of exponential rise in media outlets, what do you rely on for trustworthy news? • Do the media you use adhere to the principles in “The Elements of Journalism”? • Do you consult responsible sources of information about people and views with which you disagree?