Donna Hoffman
Personal Information
Organization / Workplace
The George Washington University School of BusinessLocation
Washington D.C. Metro Area United StatesOccupation
Louis Rosenfeld Distinguished Scholar and Professor of Marketing at The George Washington University School of BusinessIndustry
Education
About
Donna L. Hoffman, an internationally recognized expert in digital commerce and Internet marketing, is the Louis Rosenfeld Distinguished Scholar and Professor of Marketing at the George Washington University School of Business. Hoffman's research is focused on the behavioral and quantitative study of online consumer behavior and Internet business strategy. Hoffman is also the co-founder of eLab, an internationally recognized, award-winning research lab for fielding online experiments and surveys regarding the Internet. The New York Times calls this pioneering effort “one of the premiere research centers in the world for the study of electronic commerce” and the Wall Street Journal reco