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What is
Crowdsourcing?
         Ethan Soutar-Rau
 Interactive Cognition Lab UCSD
Origins
Crowd + Outsourcing = Crowdsourcing
                 - The Rise of Crowdsourcing Jeff Howe 2006 (Wired)
Another Try
"Crowdsourcing is a type of participative online activity in which an
individual, an institution, a non-profit organization, or company
proposes to a group of individuals of var ying knowledge,
heterogeneity, and number, via a flexible open call, the voluntary
undertaking of a task. The undertaking of the task, of variable
complexity and modularity, and in which the crowd should participate
bringing their work, money, knowledge and/or experience, always
entails mutual benefit. The user will receive the satisfaction of a given
type of need, be it economic, social recognition, self-esteem, or the
development of individual skills, while the crowdsourcer will obtain and
utilize to their advantage that what the user has brought to the venture,
whose form will depend on the type of activity undertaken."
                  - Towards an integrated crowdsourcing definition Estellés-Arolas 2012 (In Press)
Well that didn’t work
Experimetrix
The Crowd is less
diverse than you think
Wikipedia
Crowd
Crowd
Crowd
Crowd
Crowd
- ”The rise and decline” of English Wikipedia http://meta.wikimedia.org/wiki/Research:The_Rise_and_Decline
Mechanical Turk
Crowd
- Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
34% are from India


  - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
Outsourcing but cheaper
- Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
70% of Turks are Female


    - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
Crowd
Crowd
Some Examples
Crowd
Crowd
Crowd
Crowd
- Seriously, Though, For Real Krahulik, Holkins 2006 (Penny Arcade)
Crowd
Crowd
Crowd
Send a Robot           Tricorder                               Some Sensor
to the Moon    (Yes like Star Trek) I’m totally not kidding)
                                                                  Thing




 $30 Million        $10 Million                                $2.25 Million
Who Cares?
Dollars Awarded:

$10 Million
Dollars Spent In
Pursuit of Prize:
 >$100 Million
Crowd
Crowd
Crowd

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Crowd

  • 1. What is Crowdsourcing? Ethan Soutar-Rau Interactive Cognition Lab UCSD
  • 3. Crowd + Outsourcing = Crowdsourcing - The Rise of Crowdsourcing Jeff Howe 2006 (Wired)
  • 5. "Crowdsourcing is a type of participative online activity in which an individual, an institution, a non-profit organization, or company proposes to a group of individuals of var ying knowledge, heterogeneity, and number, via a flexible open call, the voluntary undertaking of a task. The undertaking of the task, of variable complexity and modularity, and in which the crowd should participate bringing their work, money, knowledge and/or experience, always entails mutual benefit. The user will receive the satisfaction of a given type of need, be it economic, social recognition, self-esteem, or the development of individual skills, while the crowdsourcer will obtain and utilize to their advantage that what the user has brought to the venture, whose form will depend on the type of activity undertaken." - Towards an integrated crowdsourcing definition Estellés-Arolas 2012 (In Press)
  • 8. The Crowd is less diverse than you think
  • 15. - ”The rise and decline” of English Wikipedia http://meta.wikimedia.org/wiki/Research:The_Rise_and_Decline
  • 18. - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
  • 19. 34% are from India - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
  • 21. - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
  • 22. 70% of Turks are Female - Towards Demographics of Mechanical Turk Ipeirotis, Panagiotis G. 2010 (CeDER Working Papers)
  • 30. - Seriously, Though, For Real Krahulik, Holkins 2006 (Penny Arcade)
  • 34. Send a Robot Tricorder Some Sensor to the Moon (Yes like Star Trek) I’m totally not kidding) Thing $30 Million $10 Million $2.25 Million
  • 37. Dollars Spent In Pursuit of Prize: >$100 Million

Editor's Notes