Secondary research ancillary

Secondary Research
A2 Media
Website and Digipak

Website
• The following websites were captured on the 11th of
November 2015 so content may have changed.
• The Following Websites belong to
- Ed Sheeran
- Ella Eyre
- Ariana Grande

Artist Name at top to show
who's website it is
Social Media Links
relates to the
target audience
Lots of fans in
different
country's
Direct Link
to Social
Media
Buy the album
links and shows
the albums
success
Colour scheme and
typeface link to the
latest Album
Navigation Bar
typical of a
website
Mailing list
information
allowing fans to
get closer to the
artist
Playlist of all his
songs allowing
the fans to listen
to all his songs in
one place
Button allowing
fans to instantly
subscribe to his
YouTube Page
Latest Tweet
allowing fans to
see latest thing
Ed has been up
to
List of his latest
news allowing
Fans to see what
he has been up to
Lot of blank space
due to the lack of
information
needed on the
main page
Terms and
conditions and
other important
information.
Typical of a
webpage
Music Player allowing
fans to listen to the
latest album

Large image of
the artist herself
Button to
allow you to
follow her on
Spotify
Button to
follow her
on Google
Button launching a
music player to listen
to her album
Links to all
her social
media allows
her fans to
keep
connected to
her and find
her easily on
social media
Her logo which links
to her album
showing continuity
between the two
Links to her
latest single
taking fans to
where they
can buy it
Links to voting
pages allowing her
fans to easily vote
for her and help her
to win awards
Links to
pages and
content
about her
and what
she has
been
doing
recently
Navigation Bar
typical of a
website allowing
users to find
things easily
Terms and conditions and other
important information. Typical of a
webpage
Colour Scheme link to
album and is very
plain and simple and
the only real colour is
on the navigation bar

Social Media Links
relates to the
target audience
Mailing list information
allowing fans to get closer
to the artist and find out
up coming information
and concert dates
The main image is
the cover of the
new single so this
shows cohesion
between the two
I direct link to her new
music video showing fans
the video and giving them
a quick way to watch it
Button to
allow you to
follow her on
Spotify
Links to buying
her album on
different
platforms
allowing all her
fans to buy her
album no matter
what
A link to
listen to her
new song on
Spotify
Links to
special
content
about her
new single
and to get to
the rest of
her website
Multiple different interactive gifs that have
been created using clips from the music
videos
Link to allow fans to share the gifs with there
friends. Allowing them to share her music

Digipak and CD
• I have taken the latest CD or EP released closest to the date
that I screenshot the website to see if there is any cohesion
between the website and the latest CD.
• Ed Sheeran – X (multiply) – Album
• Ella Eyre – Feline –Album
• Ariana Grande – Focus – Single and My Everything – CD

Simple
colour
scheme
that is
linked to
the
website
Well known
symbol –
known by
everyone as
the symbol of
multiplication
Links to
the
previous
album
which was
called +
(plus)
No album
name or the
name of the
artist shows
he is
established
and well
known
Letter looks
like it has been
stamped on
the page dues
to the colour
missing in
some parts
The bright
green really
makes the X
stand out and
really capture
the audiences
attention
Ed Sheeran
Lack of information keeps the audience
guessing as to what is on the CD

Lyrics to all the
songs allowing fans
to learn all the songs
Large title allowing
the reader to easily
find the lyrics to the
song that they like
Consistent colour
scheme with the
rest of the CD and
the website
Directed at Fans,
thanking them.
Including them in
the album
Same typeface as
the website showing
cohesion
Colour scheme is the opposite
way round to the cover toe
make the lyrics stand out and
really capture the readers
attention
Information about
the companies
involved in creating
the CD

Consistent
colour
scheme
with the
front of the
cover, the
booklet and
the website
Colour scheme is the
same way round as
the booklet but the
opposite way round
to the cover
Very simple design
No title and no artist
name suggesting
that people know
who’s the album is
Key information
around the CD is
small as to not draw
too much attention
to it and keep the
attention on the CD
The very simple
design keeps the
attention on what is
on the CD not what
design is on the CD

Consistent colour
scheme with the
rest of the CD and
the website
Colour scheme is the opposite
way round to the cover to
make the lyrics stand out and
really capture the readers
attention
Genre Convention of a bar
code as it would be brought in
a shop meaning it would need
a barcode
List of songs that
corresponds with the
order of the songs in
the booklet
Lots of blank space on
the back cover shows
the lack of information
need on the back
cover
This is the only
time the artists
name appears
on the outside
of CD
Links to his website as a way
to get closer to him and
allowing him to communicate
with his fans
Outline photo of the artist
really showing off who it is and
the image makes him really
recognisanble and even
without colour you can tell
who it is

The artist is featured on the
cover showing that people
may not know who she is or
may only know her from what
she looks like Dark colours but no apparent
colour scheme on the cover as
there are many different on
the cover
The artists name is bigger than
the album name showing that
people may know who she is
but not what her album is
called
Everything is linked in to cats.
The lion head in the middle of
her name, the Lion by the side
of the bed and the fact that
album is called feline
The use of a lion of the cover
captures the attention of the
audience and draws them into
the cover and is well used to
capture the attention of
people who may not even
wanted to by the album
The use of a well know setting
makes it relatable to everyone as
everyone knows what a bedroom
looks like and the kind of things to
feature in a bedroom

Logo of the music company to
which the artist belongs telling
fans where to find out
information about the artist
The black background on
the CD links to the colour
of the clothes the artist is
wearing on the cover
The logo from the middle of
her name on the cover
features over the whole CD
and links the two together
The artists name and the
album name both feature on
the CD really telling people
who’s CD it is
Legal information features on
the CD telling people about
the rights of the CD company
and information about
copywriting

a barcode
Logo of the
music company
to which the
artist belongs
telling fans
where to find
out information
about the artist
The black
background on
the CD links to
the colour of the
clothes the artist
is wearing on the
cover
List of the songs
in the order that
they appear on
the CD
The black
background on
the CD links to
the colour of the
clothes the artist
is wearing on the
cover and the
sticker on the CD
The bonus tracks
are separate
from the normal
tracks to make
them seem
important than
the tracks
normally
features on the
CD
Information
about the
company that
made the CD
and the rights
reserved with it

Direct link to
the website as
this is the main
photo that
appears at the
top of the
website
Very simple of
image of just
the artist to
highlight the
fact that it is her
song
Simple use of
just her name
and the title of
the song. Simple
use of a
projection to
put them over
her makes the
picture look
very
sophisticated
even though it is
very simple
Very simple
colour scheme
of light pink,
light grey black
and a tan skin
colour.
The simple colour of
the background really
helps her and the
title of the song stand
out

Very simple
colour scheme
of monotone
colours except
the title of the
album which is
in pink
Just like the
focus cover she
is again the
central focus
point of the
cover and is the
first thing that
really captures
the audiences
attention
Like the focus
cover it is a very
simple photo of
the artist the
some text photo
shopped over
the top of it
There are two
different
typefaces a
cursive one and
and a
capitalised to
draw attention
to the album
name and the
artists name

Continuation of the
colour scheme
showing the coming
together of the
product
No lyrics to her songs
just credits for the
people who helped
create the songs
Continuation of the 2
different typefaces the
cursive used to say the
job the they did and the
capitalised one to say the
name of the person
Information is very
lengthy and there is a lot
of information to read
and is a bit to long to sit
a read through
Detailed black and white photo in
the middle of the booklet keeping
the whole colour scheme running
through the whole product

Continuation of the
colour scheme
showing the coming
together of the
product
Again a simple photo
of Ariana Grande to
again showing who's
album it is
The continuation
of the 2 typefaces
to show the
continuation of
the theme
The pink on the white
doesn’t really work
because the pink is so
light that you cant
really read what it
says
Information about
the rights of the of
the CD company and
the logo of the label
to which Ariana is
signed

a barcode
Continuation of the
colour scheme
showing the coming
together of the
product
List of songs on the
album the
correspond to the
order of songs in the
booklet
The timings of each
song feature on the
back of the album
telling people exactly
how long the song
will last for
Continuation of
the use of two
different typefaces
to show the
change between
the title of the
song and the time
the songs last for
Information about
the rights of the of
the CD company and
the logo of the label
to which she is signed

Secondary research ancillary

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