Storage for cloud

Storage for Compute Cloud

An InformationWeek Webcast
Sponsored by


Featured speaker
Steve Kenniston recently joined IBM through the acquisition of Storwize and is responsible for assisting with
creating, communicating, executing, and sustaining strategic initiatives with respect to storage optimization
technologies. He most recently served as the key technology consultant to the CTO of EMC’s Storage Software
Group. Steve is a respected storage thought leader and spokesperson on next generation storage technologies,
including file-systems, data protection, networking, virtualization and cloud strategies. He has worked on hundreds
of customer/partner discussing architectures and written and blogged extensively on storage technology. His ability
to define storage technology vision and effective go-to-market strategy has led to revenue growth and key
acquisitions in his career. His previous roles include VP Corporate Development for Avamar Technologies, Senior
Corporate Strategist for Iron Mountain/Connected Corporation, Storage Technology Analyst for ESG and Director of
Support for VERITAS.

Moderator
Jon Toigo is an outspoken technology consumer advocate and vendor watchdog whose articles, columns and
blogs are enjoyed by over a million readers per month. He is CEO and Managing Principal of Toigo Partners
International LLC, an independent consultancy and technical research & analysis firm and chairman of The Data
Management Institute LLC, a professional development organization he formed in 1992 for those who design, plan,
manage and administer storage infrastructure and data assets.

4 © 2012 IBM Corporation

Market Trend: The IT Model Must Shift to Smarter Computing
The Move to Converged Infrastructure

Innovation  Agility – Organizations are
moving from silos of
infrastructure and applications
Business innovation

Reinventing IT
• Leveraging broader expertise to a shared infrastructure –
• Shifting resources to innovation Igniting Smarter Server Virtualization
• Redefining IT economics Innovation Computing

Business Analytics  Efficiency – Gaining better
Optimization (BAO) $/floor tile as well as $/IOP
helps to reduce costs –
Transformation Storage efficiency, FOS,
Agility Zone Efficiency You are here Compression, Virtualization

Traditional  Business Analytics
Computing
Optimization – or BAO - Big
Data and Analytics help to
Running IT build a competitive edge

 Innovation – Watson, more
Efficiency
intelligent compute systems
Source: IDC Converged Infrastructures Survey, 2011 allow consumers to know
more, in real-time


What is “Cloud”?
Cloud

Public Cloud
Storage Cloud
• Agility
• Flexibility
• Control Infrastructure
• Simplicity
• Efficiency
• Competitive Advantage

Hybrid Cloud
Private Cloud

Compute Cloud

IBM Storage Cloud Offering Set

Storage for Compute Clouds Storage Clouds
 Servers w/Server Virtualization,  Self provisioning file and object Storage
storage and network managed as Clouds
a single platform or cloud  Two major Variants:
– “Application Centric Storage Clouds”
 Represents the majority of the
File or object storage clouds administered,
industry Cloud Revenue secured and provisioned by a “application”
 Competitive blueprint solutions Competitive solutions include: NetApp,
include vBlock, vPlex and VCE EMC Isilon, etc.
solutions IBM Solutions available today:
IBM SONAS and IBM Storwize V7000 Unified
 IBM Solutions available today: – “Stand-alone Storage Clouds”
BladeCenter Foundation for Cloud Self administrating, provisioning file and
Flash optimized storage solutions like IBM object storage clouds
Storwize V7000 with EasyTier and IBM XIV Competitive solutions include; EMC
with Flash Cache with VAAI integration with Atmos, Amazon, Nirvanix, etc.
VMware (solutions also available for IBM solution will be Beta in June 2012
PowerVM, HyperV and KVM) and GA in Q4 2012 on both IBM SONAS
and IBM Storwize V7000 Unified


What are Clients Asking for Today?

CFO / CIO Line of Business
Teams

How can I How can I
improve my improve my
resource business process
utilization and delivery and
reduce cost ? quality?

How can I improve
responsiveness and drive Infrastructure How can I accelerate my
& software release cycle in
productivity and efficiency Development
while maintaining stringent Teams an optimized, quality
qualities of service ? fashion ?


The Importance of Storage in the IT Ecosystem

Storage

Optimize Innovate

Consolidate
85% Accelerate
Cloud
% of IT Spend

Accelerate
15% Consolidate
Cloud

Servers
Innovate Optimize

What Does Cloud Mean to Your Storage Users?

Flexibility – ability to manage all of their storage environment their own way

Elasticity/Scalability – ability to grow without constraints, or rip & replace

Accessibility – ability to get the right data to the right people at the right time

Efficiency – ability to manage the greatest capacity in the smallest footprint


IBM PureSystems
Expert
Integrated
Systems
Integration of Expertise: Proven best practices and expertise for complex
tasks learned from decades of client and partner engagements that are captured,
lab tested and optimized and then built into the system

Integration deliver superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

Through unmatched expertise in:
• System design • High availability
• Infrastructure management and scalability
• Application deployment • Security
• Data management • Storage optimization
• Datacenter management • Networking


The Pivotal Role of Storage in IBM PureSystems

Optimize Innovate
Improve storage utilization by up to 70% Real Time Compression & deduplication
while increasing performance by up to can reduce physical data footprint by up
3X with as little as 2% flash disk capacity to 80%; “save as you grow”

Consolidate
Accelerate Cloud
Seamless, transparent
migration between Policy-driven,
heterogeneous storage automated data
platforms with no movement, locally or
service disruption globally, with a single
global namespace

Optimize Innovate

Consolidate Accelerate
Cloud


Compute Cloud Storage Requirements
Disregarding Products for a Moment…

 Flash Optimized Storage
– Replace just 10% of your storage capacity with IBM Flash Optimized Storage to
increase performance by 300%
– Automated Tiering – Highly automated, dynamic, real-time application data tiering
for high performance (IBM EasyTier, IBM XIV)

 Highly Efficient Storage – 5 Key Storage Efficiency Technologies:
– Thin Provisioning
– Virtualization
– Easy Tier
– Real-time Compression
– Deduplication

 Heterogeneous Virtualization
– The ability to integrate and migrate new and old storage

 Data Protection / Remote Mirroring for HA/DR

 Enterprise Class – High RAS – Reliability, Availability, Scalability

Storage that is Integrated by Design –
IBM Storwize V7000 for IBM PureFlex System
Integrated, Proven Enterprise Storage

 Built in Expertise
– Industry leading heterogeneous
storage virtualization Client Value
– Integrated Intelligent data Transparent, non-disruptive
placement with integrated flash data migration from existing
optimization storage
– Integrated, advanced storage Dramatic increase in storage
features: auto-tiering, thin performance by up to 300%
provisioning, advanced copy through flash optimization
services and flexible replication
Up to 70% storage utilization
 Integrated by Design improvement through
intelligent virtualization
 Simplified Experience
14 *Some capabilities planned for future delivery © 2012 IBM Corporation

IBM Storwize V7000 – Simple, Reliable, Adaptable
 Perfectly suited to growing mid-range environments
– High or unpredictable growth
– Broad ranging performance requirements – flexible drive type support
– Ease of management

 External virtualization expands utility
– Facilitates consolidation
– Seamless, transparent cross-vendor data migration

 Truly unified storage platform
– Single, intuitive user interface
– Active Cloud Engine™ delivers easy, powerful distributed access

 Rapid time to value
– Fast, wizard-based implementation
– Rich GUI dramatically simplifies management
– Strong application affinity via FlashCopy Manager, VMware vCenter/VAAI integration


Built-in Storage Expertise: Agility to Drive Business Velocity
Storage Expansion, Migration and Performance
Captures:
– IBM’s decades of experience in helping clients deploy,
optimize and consolidate complex enterprise storage
systems

What is it?
– Codified best practices for transparent migration,
automated data placement, increased asset utilization
and sustained high performance

What do you do?
– Enable heterogeneous virtualization, define simple
migration policies, switch enable adaptive flash
optimization

What do you NOT have to do?
– Manually schedule and execute migration processes
– Tolerate application downtime
– Monitor data access patterns

Result: Increase storage utilization up to 70%, performance up to 3X!

Enterprise Strategy Group Lab Validation Report:
IBM Storwize V7000 for VMware mixed workloads: Database, Email, Web

• Exceptional VMware vSphere results for a dual
controller modular storage system
– Over 50,000 Exchange users with predictably fast
response times
– Tens of thousands of simultaneous web page “The combination of IBM
requests Storwize V7000 and x3850 X5
servers delivers exceptional
performance that is well
• Easy Tier and SSD drives more than tripled the
suited for a mix of real-world
mixed IO capacity with 11% SSD business applications running
– 33% faster Microsoft Exchange response times in a VMware-enabled virtual
– 43% faster Oracle OLTP I/O response times server infrastructure.”

Brian Garrett
Research Analyst
Enterprise Strategy Group


Entry Points – When a client has challenges around…

Solution Sets / Account Entry Points
Architecture / Solution Blueprints / Starter Kits

Products and Services
Sell / Install New Solutions Sets & Existing Products / Services

Cloud & File Analytics & Storage Virtualized Transaction
Storage Big Data Consolidation Servers Processing

Private Cloud Enterprise- class Storage Area Server True mission
infrastructure with map reduced Networks Virtualization critical storage
enterprise scale offering based consolidations to storage infrastructure
and global upon industry drive reduced infrastructure to
caching standards but cost and high drive increased Industry leading
with enterprise performance consolidation and performance,
File Cloud qualities performance reliability and
consolidation Dramatic savings, multi data center
and/ or content Enterprise increased resiliency &
caching of performance, efficiency and replication
consolidated files availability and performance
resiliency


IBM Success with Cloud
IBM offers extensive real-world experience working with some of the most
innovative, forward-thinking IT organizations on the planet.

Our point of view is based on real world experience.

successful private public cloud users managed virtual
cloud engagements machines
in 2010

―IBM has one of the most comprehensive cloud portfolios,
with the cloud integrated throughout its many lines of
business. Moreover, IBM’s consulting arm has put them in
touch with numerous early adopters and special use cases— of Fortune 500
all of which helps the company stay ahead of competitors. ‖ companies are using
– Jeff Vance, Datamation
IBM cloud capabilities.


ibm.com/smartercomputing


IBM’s Premier Storage Conference

Hilton and Waldorf Astoria Bonnet Creek
June 4 – 8, 2012 | Orlando, Florida

3 events in one:
 Executive Edge
2 Day IT and Business Leaders Track

 Technical Edge (Storage Technical University)
4.5 Day Technical Tracks Highlights:
 Business Partner Forum  IBM Executive Keynotes
2.5 Hour IBM Business Partner Briefing  35 Customer Speakers
 New Storage Announcements
 Top Tier Executive 1:1 Meetings
Time is running out - register now for
 300+ Technical Sessions
IBM Edge2012. You won't want to miss it.  Large Solution Expo Center
 Networking opportunities

#IBMEDGE ibm.com/edge
21

Edge2012 Opening Night Concert
Monday Night

Open to all Edge
Attendees
Executive Edge, Technical
Edge and Winning Edge

http://www.youtube.com/watch?v=OYUmciFlvWA&feature=related

22

Edge2012 Event Night
Wednesday

Includes:
• Free Admission to all rides
and exhibits
• Free Dinner and Drinks
provided
• Concert by Foreigner

23

Q&A

Steve Kenniston
Storage Efficiency Evangelist
IBM Systems & Technology Group

Jon Toigo
CEO and Managing Principal
Toigo Partners International LLC


Resources

www.ibm.com/edge

Storage for cloud

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