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Every business brand hopes to build something of value that will outlive its founders and transcend to generations. To achieve that takes time and skill. With a strong interest in business strategy, campaign management and enterprise control, I am passionate about creation of and management of innovative, iconic and enduring brands. My background in Medicine and Surgery and my training in Integrated Brand Experience as well as experience gained through my work as a community manager on the digital aspects of brand management are tools that have equipped me for this task.