Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve.
As one of the world’s leading media strategy, planning and activation companies - with over thirty years of experience, and a network spanning six continents, with 90 offices in 69 countries, Initiative helps grow brands and build businesses.
Consumers’ experiences with brands are personal, built over time, the effect of many interactions or exchanges between people and brands. People are most influenced by exchanges that are immersive, social and current, engaging them with what they value most: family, friends, c
Defined by outstanding entrepreneurial talent, Initiative is a dynamic and flexible worldwide network, deeply connected to the people, cultures and communities we serve.
As one of the world’s leading media strategy, planning and activation companies - with over thirty years of experience, and a network spanning six continents, with 90 offices in 69 countries, Initiative helps grow brands and build businesses.
Consumers’ experiences with brands are personal, built over time, the effect of many interactions or exchanges between people and brands. People are most influenced by exchanges that are immersive, social and current, engaging them with what they value most: family, friends, c
