The lean startup

The lean startup

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  This work islicensed under Creative Commons Attribution Non Commercial 3.0
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  The lean startup OpportunityRecognition Workshop This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  9 out of10 start-ups or products fail This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  58 ideas =1 success This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  66% of successfulstart- ups drastically change their original plans This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Not a betterPlan A but a path to a plan that works This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Plan that works= Scalable, repeatable, business model This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Product market fitis the first thing that matters This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Three stages ofa startup Stage 1 Problem / solution fit Product / market fit Scale Stage 2 Stage 3 Do I have a problem worth solving? Have I built something people want? How do I accelerate growth? Focus = validated learning Experiments = pivots Terrain = qualitative Focus = growth Experiments = optimizations Terrain = quantitative This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Lean manufacturing §  Practicedeveloped in early 90’s by Toyota §  Improve efficiency based on TPS ( = JIT + automation) §  Eliminate Waste (what does not generate value) in production process §  Methodology applied in other businesses such as production, Government, services, software development, etc. Use your scarce resources to generate value only This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Customer development §  Methodologycreated in mid 90’s by Steve Blank §  Documented in “The four steps to the epiphany” §  Scientific approach to improve the products success by developing a better understanding of the consumers Get out of the building! This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  This work islicensed under Creative Commons Attribution Non Commercial 3.0
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  Customer development methodology § Parallel process to product development §  Rigid consumer milestones instead of FCS §  Comprehensive documentation §  Emphasis on learning & discovery before execution This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  The lean startup § Developed in 2008 by Eric Ries §  Documented in “The Lean startup” §  = Lean philosophy + customer development + agile principles §  Approach based on validated learning, scientific experimentation and short iterations This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Build, Measure, Learnand iterate Minimize total time through the loop Source: Eric Ries This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Customer development +agile development This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Minimum Viable Product Thiswork is licensed under Creative Commons Attribution Non Commercial 3.0
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  What is anMVP? A MVP is the most pared down version of a product that can still be released §  It has enough value that people are willing to use it or buy it initially §  It demonstrates enough future benefit to retain early adopters §  It provides a feedback loop to guide future development This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Why do weneed an MVP? The minimum viable product allows a team to collect the maximum amount of validated learning about customers with the least effort §  Do customer recognize that they have a problem you are trying to solve? §  If there were a solution, would they buy it? §  Would they buy it from you? §  Can we build the solution for that problem? This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  MVP examples Boring 3minute video for their MVP that looked like a normal product demonstration (no code). When they released the video online, their waiting list went from 5,000 people to 75,000 overnight! Collects customer feedback using Google Docs Used only one plane and one route to test their hypothesis. As they worked out the kinks in their strategy they started adding more planes and routes Started out as a simple WordPress blog with a widget that used AppleScript to send PDFs coupons via Mail.app This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  What lean startupdoes not mean §  Cheap or Bootstrapped §  Lean startup focuses on making real progress while minimizing waste. It’s more about speed than cost §  Only for Web 2.0, Internet and consumer companies §  All companies that face uncertainty about customer needs §  Lean startups are very small companies §  Also for established companies §  Yet another software development methodology §  Agile development can be part of it §  Release half-baked product and call it MVP §  MVP is delivers value to the customer and allows to learn §  MVP is core but only part of the methodology This work is licensed under Creative Commons Attribution Non Commercial 3.0
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  Questions? This work islicensed under Creative Commons Attribution Non Commercial 3.0