Merlin trend analysis2
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The document analyzes digital trends for new product launches across four categories: Convertible Laptop, Power Master surge protector, Fitness Smart Watch for Teens, and provides recommendations. It finds that convertible laptops are finding increased acceptability in enterprises based on user reviews and online retailer inventory. Power Master surge protectors are not widely popular based on Google searches and reviews liking the USB ports and tower structure. Fitness smart watches are considered a niche market with little search data. It also provides an overview of Merlin Digital's current product pool and notes on improving their website and product pages.
Merlin trend analysis2
- 1. DIGITAL TREND ANALYSIS FOR NEW PRODUCT LAUNCH
- 2. Convertible Laptop Feature list • Windows 10 • 4 GB RAM • 64GB Storage • 11.6” touchscreen
- 3. Power Master Feature list • Surge protector • 12 Points • Individual switches • USB Connectors
- 4. Fitness Smart Watch for Teens Feature list • Social Apps Alert • Bluetooth Connectivity • Camera • Fitness tracker
- 5. Trend based on • User Reviews – Still not a mainstream device, but is finding increased acceptability because of the new form factor, especially with enterprises and professionals • Based on Google Search Results – Results showing increased inventory across online retailers is an indication of uptake.
- 6. Trend based on • Based on Google Keyword Planner – Keyword “convertible laptop” has search volumes :10k -1M has highly competitive to rank for • IDC Report – Suggests an uptake of 92.9% YOY in may 2016
- 7. Trend based on • User Reviews – User reviews suggest that user liked the inclusion of USB and Tower like structure. • Based on Google Search Results – Google Searches for an Power extension board aren’t much widely popular. • Based on Google Keyword Planner
- 8. Trend based on • Based on Google Keyword Planner: – Search volume is low (max 10k/mon) • But a practical surrounding suggests that every household needs extension with USB chargers
- 9. Trend based on • User Reviews – Not many data points available • Based on Google Search Results – Suggests this to be a niche market – Similar discontinued product can be seen on amazon sites. • Based on Google Keyword Planner – Negligible for the matching keyword
- 10. THANK YOU ASHISH JAJU for Merlin-Digital
- 11. Merlin’s Product Pool as per the site • Robotics and drone - 10 • Bluetooth and multimedia - 77 • Tablets and mobility - 78 • Fitness tech - 22 • Security solutions – 4 TOTAL # 191
- 12. Web Content Few Notes • Blogs URL aren’t friendly • Site Structure is not organized in SILHOS • Related Products are irrelevant • Product Pages should be more of Colorful Brochures- http://www.samsung.com/ae/smartphones/gala xy-s8/phone-plus/