Profit From Your Media Library Using Multi-Platform Distribution
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Jay Phelps, CTO of Pivotshare, gave a presentation on multi-platform distribution at the 2013 DV Expo's Pro Media Conference.
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Profit From Your Media Library Using Multi-Platform Distribution
- 1. Profit From Your Media Library Using Multi-Platform Distribution Jay Phelps - [email protected] September 25, 2013
- 3. Talk Overview • Where your content belongs
- 4. Talk Overview • Where your content belongs • Your own platform - build vs. buy
- 5. “Where should I sell my content?”
- 7. iTunes, Amazon, Netflix, Hulu, Vimeo, etc
- 8. Pros
- 9. Pros • Large customer base with credit cards on file
- 10. Pros • Large customer base with credit cards on file • iTunes has 400+ million!
- 11. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution
- 12. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform
- 13. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy
- 14. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you
- 15. Pros • Large customer base with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you • No technical skills or support handling required
- 16. Cons
- 17. Cons • All of them take a cut and fees can vary wildly.
- 18. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout
- 19. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD
- 20. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away
- 21. Cons • All of them take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away • If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason
- 23. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc)
- 24. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown
- 25. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing
- 26. Your Own Platform • Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing • Reach out to your customers directly
- 28. Your Own Platform • If built, 100% of revenue is yours, but:
- 29. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking
- 30. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10%
- 31. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition
- 32. Your Own Platform • If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition • All you need to do is upload your content and you’re ready to sell
- 34. Building Your Own • Website (HTML/JavaScript/CSS/Flash)
- 35. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming)
- 36. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing
- 37. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management
- 38. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation
- 39. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files
- 40. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc)
- 41. Building Your Own • Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc) • Digital rights management (DRM)
- 42. How Video Is Served
- 43. How Video Is Served • Streaming Protocols
- 44. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS)
- 45. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS)
- 46. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP)
- 47. How Video Is Served • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP) • Dynamic Adaptive Streaming over HTTP (DASH)
- 48. Video Playback
- 49. Video Playback • Web Playback
- 50. Video Playback • Web Playback • Flash
- 51. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own)
- 52. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf)
- 53. Video Playback • Web Playback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf) • Native HTML5 <video>
- 54. Browser support varies. No particular protocol/playback method works in them all.
- 55. Content Delivery Network (CDN)
- 56. Content Delivery Network (CDN) • Stores copies of your videos across the globe
- 57. Content Delivery Network (CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery
- 58. Content Delivery Network (CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery • Prohibitively expensive to build your own, for most
- 61. Off-the-shelf Platforms • Zero programming knowledge required
- 62. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance
- 63. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check
- 64. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service
- 65. Off-the-shelf Platforms • Zero programming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service • Some offer website customization and style changes
- 67. • Free hosted, branded web platform
- 68. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device
- 69. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees
- 70. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue
- 71. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features
- 72. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com)
- 73. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps
- 74. • Free hosted, branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps • Custom tailored feature development
- 76. • Choose your revenue model or use them all
- 77. • Choose your revenue model or use them all • Purchase
- 78. • Choose your revenue model or use them all • Purchase • Rentals
- 79. • Choose your revenue model or use them all • Purchase • Rentals • Subscriptions
- 80. • Choose your revenue model or use them all • Purchase • Rentals • Subscriptions • Tips
- 83. Embeddable Player • Allow anyone to share and sell your videos
- 84. Embeddable Player • Allow anyone to share and sell your videos • Or use on your existing website
- 86. Summary
- 87. Summary • Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery
- 88. Summary • Your media should be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery • Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media
- 89. Questions?