John Gerzema
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Personal Information
Organization / Workplace
Young & RubicamLocation
New York, NY United StatesOccupation
Chief Insight OfficerIndustry
Advertising / Marketing / PR
Website
johngerzema.comAbout
John Gerzema is Chief Insights Officer for Young & Rubicam Group. One of the early founders of account planning in American advertising, John has guided brand strategies to global business and creative acclaim. John is the author of the bestselling "Brand Bubble" and the upcoming "Spend Shift"