the
Actuative
 SPEECH
The public speaking continuum
“ informative                     “ persuasive
        speaking       ”                 speaking    ”

informative   invitational   Dispositional   actuation
                             persuasive
Actuate
move to action
Actuative
speeches are
designed to
influence
behavior
inform         about the different
               aspects of your topic


 Seek agreement
about your problem’s significance,
the feasibility of your plan to solve
it, and the worthiness of your
solution


Motivate action
The target audience
The majority group of people; the
portion of the audience you want
to persuade the most.
Seek action
when most of your listeners
  already agree with you
To arrive at a thesis statement,
 you must narrow down your
    topic by deciding on a




    that you wish to make.
Claim of policy
states a position whether a specific
course of action should be taken
“We must improve the quality of
education in the country.”
Enhance your ethos
        through
research and language use
Organize
 main points
-problem/solution
-problem/cause/solution
-modified comparative
 advantages
-Monroe’s Motivated
 Sequence
references
German, K.M., Ehringer, D., Gronbeck, B.E., & Monroe,
        A.H. (2010). Principles of public speaking, 17th ed.
        Boston: Allyn & Bacon.
Osborn, M. & Osborn, S. (2000). Public speaking, 5th ed.
        Boston: Houghton Mifflin.
Sellnow, D.D. (2002). Public speaking: A process
        approach.     United      States     of     America:
        Wadsworth.
Thank
 you

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