Kate O'Neill

455 Followers

16 SlideShares 455 Followers 361 Followings

16 SlideShares 455 Followers 361 Followings

I’m a strategist, author, and keynote speaker whose career has been characterized by firsts. I built the first departmental website at the University of Illinois at Chicago, after which I was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which I held the first content management role at Netflix. Some years later, I drove industry-leading optimization work at magazines.com and twice served on Omniture’s Customer Advisory Boards (before Adobe acquired them). Still later, I established my own strategic analytics agency, [meta]marketer, and, with clients ranging from Symantec to startups to the Grand Ole Opry, found myself on the speaker circuit ...

marketing social media strategy analytics customer experience optimization marketing strategy conversion optimization marketing optimization google user experience facebook business search marketing social media strategy branding brand twitter human resources marketing effectiveness web marketing search engine optimization planning socialmedia social metrics media blogging placemaking web internet management basics overview youtube measurement risk business strategy online digitalnashville omniture seo web design digital nashville social media measurement trust web optimization barcamp nashville bcn09 data-driven marketing redesigning storytelling meaningful marketing college campuses college admissions brand marketing student tours ux social media marketing instagram nashville economic development technology entrepreneurship experience design design integration internet of things digital strategy experience ecommerce b2b omsmia b2c small business search social media analytics web analytics search analytics organizational culture culture brand management employee relations startups pubcon landing page optimization marketing analytics audience market segmentation service design

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Understanding Web Analytics: Measuring Value and Spotting Problems

16 years ago • 2072 Views

Social Media: Finding the Reality In 2.0 Expectations

15 years ago • 414 Views

Social Media 101

15 years ago • 1470 Views

Analytics, Search, Social Media, and Optimization: Why Has Marketing Gotten So Geeky?

15 years ago • 871 Views

Smarter Marketing: Using online intelligence to inform customer development

13 years ago • 795 Views

Highlighters, Candy Bars, & Microphones: A New View of Social Media for HR

13 years ago • 1189 Views

Smarter Marketing with Social Media

13 years ago • 541 Views

Smart, Scalable, & Sophisticated: How to Optimize your Marketing, Not Just Your Conversion Rate

12 years ago • 854 Views

Metrics that Matter - Kate O'Neill - #AAN2014

11 years ago • 604 Views

The Meaning of Place: Keynote Address from CIVSA 2015

10 years ago • 1343 Views

GIANT UX Conference: The Meaningfulness Revolution: How the Experience Mindset is Reshaping Marketing

9 years ago • 734 Views

#Winning at Instagram, or How to Learn to Stop Worrying and Love the Algorithm

9 years ago • 257 Views

From Connection to Innovation: Measuring Social Media Technology’s Impact on Community and Business Well-Being in Techville and Beyond

8 years ago • 657 Views

Blogging For Business Handout

16 years ago • 308 Views

Business Blogging and Social Media Worksheet

15 years ago • 1091 Views

Social Media Policy Alignment Guide

13 years ago • 392 Views

Enhancing user engagement on mobile devices

Randall Arnold • 15 years ago

TEDx Manchester: AI & The Future of Work

Volker Hirsch • 8 years ago

Mission-Based Diversified Revenue

Laura Creekmore • 10 years ago

Build. Better. Content!

Jonathon Colman • 10 years ago

Dealing with [Not Provided]

Alan K'necht • 11 years ago

96% Not About Google

Matt Siltala • 12 years ago

Marketing fact vs Marketing fantasy

HubSpot • 13 years ago

Avoiding the 11th Hour Sh*storm at SxSW

Karen McGrane • 14 years ago

Landing Pages and Multivariate Testing

Jonathan Mendez • 17 years ago

Social Media for Business

Presentation Advisors • 14 years ago

FollowFridays - The Limitations of Social Media

AdNerds • 14 years ago

UX|IA: How it looks, feels, smells, tastes. What it is.

Laurie Kalmanson • 14 years ago

Keeping Social Media Sexy

David Griner • 15 years ago

New Media Tools For Non Profit Success

Jeff Vreeland • 15 years ago

Beth Harte / Social South 2009: Social Media Planning & Measurement

Beth Harte • 15 years ago

The Shy Connector

Sacha Chua • 16 years ago

Culture

Reed Hastings • 16 years ago

Don't use social media

Mighty Jungle • 16 years ago

What The F**K is Social Media?

Martafy! • 17 years ago

All about Google

Ouriel Ohayon • 16 years ago

Brain Rules for Presenters

garr • 17 years ago

Shift Happens

Jeff Brenman • 18 years ago

Social Media

Alex Wong • 18 years ago

Death by PowerPoint

Alexei Kapterev • 18 years ago

Social Media Measurement

Kelsey Ruger • 17 years ago

Get Social Media Guide 2009

Elizabeth Lupfer • 16 years ago

WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business

Towsley Associates • 16 years ago

SEO Secrets for Online Retailers Webinar

getelastic • 18 years ago

Findability: Going Beyond SEO

Radica Raeves • 16 years ago

Zappos All Hands 2008 02 29 Public

zappos • 17 years ago

I’m a strategist, author, and keynote speaker whose career has been characterized by firsts. I built the first departmental website at the University of Illinois at Chicago, after which I was recruited to Toshiba in San Jose, California and built their first intranet, shortly after which I held the first content management role at Netflix. Some years later, I drove industry-leading optimization work at magazines.com and twice served on Omniture’s Customer Advisory Boards (before Adobe acquired them). Still later, I established my own strategic analytics agency, [meta]marketer, and, with clients ranging from Symantec to startups to the Grand Ole Opry, found myself on the speaker circuit ...

marketing social media strategy analytics customer experience optimization marketing strategy conversion optimization marketing optimization google user experience facebook business search marketing social media strategy branding brand twitter human resources marketing effectiveness web marketing search engine optimization planning socialmedia social metrics media blogging placemaking web internet management basics overview youtube measurement risk business strategy online digitalnashville omniture seo web design digital nashville social media measurement trust web optimization barcamp nashville bcn09 data-driven marketing redesigning storytelling meaningful marketing college campuses college admissions brand marketing student tours ux social media marketing instagram nashville economic development technology entrepreneurship experience design design integration internet of things digital strategy experience ecommerce b2b omsmia b2c small business search social media analytics web analytics search analytics organizational culture culture brand management employee relations startups pubcon landing page optimization marketing analytics audience market segmentation service design

See more