Améliorez le focus et l'adoption de votre innovation avec les 'switchers' Switchers: the best customers for CX managers?
Interviewing Switchers: a Reliable Shortcut to Feature Definition & Prioritisation
What 'Milkshakes' and 'Jobs-To-Be-Done' can teach UX (UX New Zealand 2013)
Design and innovation in a commercial world User centric change management
Intro to the 7 essentials of customer experience
