Louis Fernandes

acxiom marketing segmentation multi-channel marketing single customer view aida crm cmo cdi business planning business strategy retail customer experience lse data data visualisation data analytics sas institute data mining customer insight consumer attitudes acquisition business process re-engineering integrated marketing customer journey predictive analytics customer lifetime value data analysis social media analytics marketing optimisation multi-channel data integration customer lifecycle management digital marketing marketing analysis scv big data knowledge management consumer behaviours online marketing information management marketing management multi-variate segmentation social crm recession growth credit crunch london school of economics strategy development consumer behaviour retention marketing technology scrm education economic climate lifetime value behavioural targeting email consumer personicx data insight business intelligence compliance fsa media optimisation marketing strategy up-sell cross-sell targeting planning business digital campaign management strategy tactics roi cem customer relationship management sap inbound marketing contextual marketing content marketing big data analytics the internet of things merchandising data management infobase cio mdm consumer choice marketing intelligence marketing enablement customer control master data management management process cmo marketing clv telcos marketing effectiveness marketing efficiency telecommunications customer lifecycle fscs financial services forum financial services authority fsf financial services financial services compensation scheme sas