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Manuel Da Costa

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Making Optimization Everyones Job In The Organisation
Building & scaling a conversion optimization programme in your company
Why do optimization programmes get derailed? DDTT#7 Amsterdam
How to QA an A/B test - Conversion Hotel, Netherlands
The sensationalisation of A/B Testing & Why it doesn't work for you - Measurefest October 2014 talk
Conversion rate optimisation 101 @ LS Yorkshire Leeds Feb 2014
Google Analytics 101 - Manchester Metropolitan University Business school
Re-introducing the MVP
Becoming Data Driven
Customer development leanmanc
Metrics for lean startups