Nahid Anjum

brand sony basel ii ifb positioning tata sky operational measurement accord operations logistics mobile phone buying channel pantene distribution reward management retail sector market research gender selection male male preference business plan business school distance learning distance education re-positioning cadbury attributes benefit values brand dossier tide hospital culture organizational culture hospital industry elevator space non-rocket space launch teledesic bridge digital divide retail consumer buying behaviour understanding the needs core needs services expected product augmented product consumer behaviour leadership mind capital pillars three norms risk segmentation commercial alike market b2b dishwasher chain plywood derived demand business model strategic management icici bank think means end chain model multi attribute attitude efficiency dabbawalas mumbai management spencer's klapana chawla image equity valuation selection recruitment fmcg industry it business social media tier great