#ogilvychange

behavioural economics psychology behavioural science ogilvy ogilvychange behaviour change advertising marketing #ogilvychange nudge o behave nudgestock neuroscience happiness priming pain of paying psychic numbing earthquake nepal voting obama thaler cognitive money management fmri evolutionary biology research framing dehumanisation calories behavioural design warwick business school mind is flat mooc nick chater supermarkets pricing ariely optimism love metacognitive accuracy motivation science prague decade run exercise life change runtour persuasion door in the face conscientiousness choice architecture rewards to-do list pareidolia altruism vegetables thank you robert frank money hindsight bias repetition health choice overload luck view frenemies social norms eureka donald trump loss aversion inaction inertia littering bread hiring bias fear health campaigns decision making ebbinghaus illusion finance rudeness taste first impressions choice impact bias affective forecasting ted power pose miss universe amy cuddy collective memory ogilvy change on repeat morality