A Quick Guide To Understand Indonesian E-Commerce Consumer
30 likes2,636 views
This document presents a brief overview of e-commerce consumer behavior in Indonesia, including statistics indicating a 7.10% increase in B2C e-commerce from 2013 to 2014, with $2.6 billion in sales figures reported. Key insights from surveys reveal that Indonesian consumers often shop impulsively, prefer online shopping for safety and lower prices, and predominantly use personal computers for accessing e-commerce sites. Additionally, physical interaction with products and untrustworthy delivery services are noted as reasons for hesitance in online shopping.
A Quick Guide To Understand Indonesian E-Commerce Consumer
- 1. To Understand E-commerce Consumer In Indonesia 10 MINUTES @petranderson
- 2. disclaimer. This is a compilation of few researches which were published in other media and also a quick survey that my office gathered to client project. You may find it less accurate. Yep, it’s maybe true. All I want to share is just a flash brief, as snack-to-read, about e-commerce consumer behavior of Indonesian people. That’s all :)
- 3. a little introduction about myself.
- 4. HELLO! MY NAME IS PETRA Love to think strategic and visualize it to any platform. You may find me in awesome social movement for children @Lagu_Anak. Movie enthusiast? Yeah, me too!
- 6. let’s start your timer HERE WE GO!
- 7. E-COMMERCE INDONESIA In number 7.10%Raise of B2C e-commerce 2013 to 2014 2.6bio (In US$) Billion sales figures in 2014 of internet users are digital buyer eMarketer “Digital Buyer Penetration Across APAC” Statista.com B2C “E- commerce Sales In Indonesia” eMarketer “Nielsen Global Survey of E-commerce Q1 2014” 11%
- 8. E-COMMERCE INDONESIA In number 7.10%Raise of B2C e-commerce 2013 to 2014 2.6bio (In US$) Billion sales figures in 2014 of internet users are digital buyer eMarketer “Digital Buyer Penetration Across APAC” Statista.com B2C “E- commerce Sales In Indonesia” eMarketer “Nielsen Global Survey of E-commerce Q1 2014” 11%
- 9. E-COMMERCE INDONESIA In number 7.10%Raise of B2C e-commerce 2013 to 2014 2.6bio (In US$) Billion sales figures in 2014 of internet users are digital buyer eMarketer “Digital Buyer Penetration Across APAC” Statista.com B2C “E- commerce Sales In Indonesia” eMarketer “Nielsen Global Survey of E-commerce Q1 2014” 11%
- 11. 24%Research the product/service just a moment before the purchase. Think With Google. 2014 TEND TO BE IMPULSIVE
- 12. SHOP TO FULFILL NEED OF ACTUALIZATION “In consumer societies, people derive much of their social status through the goods, services and experiences they consume. Traditionally, status was derived from having, owning or buying ‘more’ – either literally accumulating things, or consuming that which was rare, or expensive.” Trend Watching, 2014 “Asian Trend Framework
- 13. HEY, LOOK AT MY TASTE! “At the heart of each Asian consumer’s YOUNIVERSE is the desire to express and be recognized for his/her individual tastes, personality and identity through consumption. This is driven by the belief that this expression will enable consumers to shape their own destiny, to be in control (or at least have the feeling of control).” Trend Watching, 2014 “Asian Trend Framework”
- 14. the golden time.
- 15. VISIT E-COMMERCE SITES 4 of 15Visit e-commerce site 1-3 in a week. Quick survey to urban first jobber people in Jakarta
- 16. A quick survey to respondent in Jakarta
- 17. BEST TIME TO SHOP A quick survey to respondent in Jakarta IF THERE’S GREAT DEAL 62% IF ONLY AVAILABLE ONLINE 50% ANYTIME I WANT 27% WHILE I’M BUSY 25% A quick survey to respondent in Jakarta
- 18. the triggers.
- 20. I KNOW A PROMO FROM... A quick survey to respondent in Jakarta A quick survey to respondent in Jakarta OTHERS DIGITAL MEDIA 55% NEWSLETTER 35% REFERENCE FROM OTHERS 32%
- 21. AND ALSO FROM CONVENTIONAL MEDIA ELECTRONIC MEDIA 23% PRINT MEDIA 7% A quick survey to respondent in Jakarta
- 22. why shop online?
- 23. WHY ONLINE? JAKPAT survey, 2015 63,95%Safer transaction and delivery
- 24. A quick survey to 60 respondent in Jakarta PRICE LOW AND MANY DISCOUNTS COMPLETE DISPLAY FAST CUSTOMER SERVICE 57.65% 48.18% 18% WHY ONLINE? JAKPAT survey, 2015
- 25. what i usually buy.
- 26. TNS ‘Indonesia E-commerce Survey 2014’ 78% 46% 43% 39% 24% FASHION GADGET ELECTRONIC BOOK&MAGS GROCE RIES
- 28. BIGGER SCREEN IS BETTER!
- 29. BIGGER SCREEN IS BETTER! A quick survey to respondent in Jakarta 70%access e- commerce through Personal Computer (PC)
- 30. BIGGER SCREEN IS BETTER! A quick survey to respondent in Jakarta 70%access e- commerce through Personal Computer (PC) Easy to look many options Most daily used platform to surfing I can bookmark easily
- 31. BIGGER SCREEN IS BETTER! A quick survey to respondent in Jakarta 70%access e- commerce through Personal Computer (PC) Easy to look many options Most daily used platform to surfing I can bookmark easily
- 32. BIGGER SCREEN IS BETTER! A quick survey to respondent in Jakarta 70%access e- commerce through Personal Computer (PC) Easy to look many options Most daily used platform to surfing I can bookmark easily
- 33. 31% access through mobile application A quick survey to respondent in Jakarta BIGGER SCREEN IS BETTER!
- 34. 29%access through mobile site A quick survey to respondent in Jakarta BIGGER SCREEN IS BETTER!
- 37. DailySocial; eMarketer PAYMENT PREFERENCE A quick survey to 60 respondent in Jakarta BANK TRANSFER CREDIT CARD E-BANKING 73% 45% 30% CASH ON DELIVERY 27%
- 38. BUT SOMETIMES I DON’T WANT SHOP ONLINE A quick survey to respondent in Jakarta
- 39. BUT SOMETIMES I DON’T WANT SHOP ONLINE 80%Thinks it’s because physical connection with product is important A quick survey to respondent in Jakarta
- 40. BUT SOMETIMES I DON’T WANT SHOP ONLINE 80%Thinks it’s because physical connection with product is important A quick survey to respondent in Jakarta 38%Product/service doesn’t match with expectation
- 41. BUT SOMETIMES I DON’T WANT SHOP ONLINE 80%Thinks it’s because physical connection with product is important A quick survey to respondent in Jakarta 38%Product/service doesn’t match with expectation 27% Untrustworthy delivery service
- 42. BUT SOMETIMES I DON’T WANT SHOP ONLINE 80%Thinks it’s because physical connection with product is important A quick survey to respondent in Jakarta 38%Product/service doesn’t match with expectation 27% Untrustworthy delivery service 18%Crinkle process
- 43. let’s start your timer …AAAND, STOP!
- 44. let’s start your timer STOP HERE, IT’S OVER
- 45. let’s start your timer THANK YOU FOR LISTENING
- 46. let’s start your timer DON’T FORGET TO LOVE THIS PRESENTATION
- 47. let’s start your timer IT’S OKAY, YOU ARE ALLOWED TO SAVE TOO
- 48. let’s start your timer OH YEAH, EMAIL ME AT [email protected]
- 49. let’s start your timer Y U STILL STARE HERE? HIT MY TWITTER @petranderson
- 50. let’s start your timer Y U STILL STARE HERE? HIT MY TWITTER @petranderson
- 51. let’s start your timer OH PLEASE, BACK TO YOUR LIFE, PUSH HOME BUTTON.
- 52. let’s start your timer HERE’S “SEMUR JENGKOL!”