Brand Quiz
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The document consists of a quiz about various brands, their origins, and related trivia. It covers major brands like Micromax, Pepsi, Kit Kat, and Cadbury, along with historical references and iconic advertisements. Each question provides insights into marketing aspects, product launches, and brand evolution.
Brand Quiz
- 1. OYM Wednesday Brand Quiz By Ashwin Murali
- 2. 1. This brand was started as an IT software company in 2000 at Gurgaon. It later ventured into a different segment and it is today the leader in its segment. It became first Indian Company to enter into sales in Russia in that product category. Which brand am I talking about?
- 3. Micromax
- 4. 2. "Yeh dil maage more" was one of the most famous Ad slogans ever. Infact it was so popular that Pepsi retained that slogan for more than 5 years, something that they had never done previously. It was also voted as the best ad slogan in various awards. My question is who framed that iconic slogan, though the person was in no way associated with Pepsi and Pepsi did not take permission from him to use it.
- 6. 3. Kit Kat has a world wide presence and is sold in so many countries in the world. But in the US, it has something unique. What's unique about it in its marketing in the US?
- 7. In US alone, it’s a Hershey’s Product. It’s a Nestle product in the rest of the world.
- 8. 4. X is the largest toy distributer in the world with a distribution of over 1.5 million toys every month. Identify X
- 9. McDonald’s
- 10. • 5. If the Nike logo is called the Swoosh, what is the Reebok logo called?
- 11. Vector
- 12. • 6. Originally called Tokyo Tsushin Kogyo, this company is now know as X.. Surprisingly, X's first product was Y which didnt become that successful. Identify X and Y.
- 13. X – Sony; Y- Rice Cooker
- 14. • 7. During his lifetime, Rabindranath Tagore appeared in a print ad for a product of a famous brand. Which product and which brand ?
- 16. • 8. According to a Brand Survey, this smell associated with a brand was voted as the most recognisable smell in the world. Which smell?
- 17. The smell of Johnson & Johnson Baby Powder
- 18. • 9. In the world of trademarks, only 2 sounds have been officially recognized as Registered Trademarks. The sound of Harley Davidson engine is one. Name the other.
- 19. The roar of the MGM lions
- 20. • 10. Ram Krishna Baliga, an Electronics graduate from Mangalore, has worked in prominent positions with some technological companies like GE, Kaiser, etc. before taking up a role with the Government of Karnataka. It was during his stint with the Government that he came up with the project that revolutionized the growth and development of India as a Technology Giant. What did he create?
- 21. Electronics City in Bangalore
- 22. • 11. The company X's logo is actually the signature of William Adlington X, who is actually the grandson of John X, who founded the company. This has been the company's logo since 1921. The company was acquired by another American company 3 years ago and the parent company recently announced that it will stop using the name X very soon, thus putting an end to this iconic brand. Identify X.
- 23. Cadbury’s
- 24. • 12. X is a chain of themed restaurants started by Isaac Tigrett and Peter Morton in London in 1971. In 1979, they covered one of their restaurant with their signature memorabilia and that started a trend which was soon picked up by other restaurants. Isaac Tigrett attributed his success to his spiritual guru in India. Presently, X has 175 branches in 53 countries worldwide. Identify X.
- 25. Hard Rock Cafe
- 26. • 13. Karen Lunel was India's first bikini model to appear in a swimsuit in an ad on prime time National Television in 1975. Which iconic brand did she advertise?
- 27. Liril
- 28. • 14. X is India's largest private platform for products made using traditional techniques, skills and hand-based craftsmen. It was given the 'Best Retail Brand' award in 2004 by Economic Times. It became a Harvard case study in 2010. It has a revenue of about $65 Million. It celebrated its 50th year in 2010. It was founded by a Ford Foundation worker named John ________ and is currently managed by his son William __________. Identify X and fill in the blanks (same answer in both blanks).
- 29. X- Fabindia John Bissell and William Bissell
- 30. 15. Which iconic Indian brand traces its origins to the Wodeyar Royal family? Presently it is produced by KSDL. It is one of its kind and very iconic.