Facebook The Story
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The document discusses the need for a social networking platform that connects people and facilitates relationships, addressing the scarcity of time for personal and professional interactions. Launched by Mark Zuckerberg in 2004, it expanded rapidly, achieving significant revenue and user growth, becoming a globally recognized brand. The platform is portrayed as a valuable tool for individuals to express themselves, share knowledge, and enhance their personal brand.
Facebook The Story
- 2. The gap/need to launch:- Need for social networking among people. Scarcity of time to stay connected. Professional /personal relationships.
- 3. Gap identified Online presence /connection of alumni. Need to know each other. Express yourself
- 4. Behind the castle Originally conceived in the Harvard as a ‘Hot or not’ concept. Founded by Mark Zuckerberg on February 4, 2004.
- 5. Behind the castle Received 1 st investment from PayPal. Expanded to all major universities of US before a global launch in September 2006.
- 6. Current stats:- Headquaters in Palo alto CA(USA); Dublin(Ireland),Seoul(S.korea). Area served: Worldwide Revenue: US $ 800 million(2009) Employees 1400 Users above 500 million
- 7. Future prediction Exponential growth in social networking. Emerge as one of the most popular international brands. Would evolve as a platform to promote. Serve as a powerful media vehicle to connect.
- 8. What makes it special? Embrace the unknown. Understand and express yourself. Cultural and social Globalization. Infotainment.
- 9. what’s in for you? Promote “YOU” as a brand. Share your world . Discover new boundaries. Update your knowledge.
- 10. What’s more… Political impact Social impact Corporate importance Demographic blend Media