Public Relation by Rakesh
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The document discusses various aspects of press and media relations, including the roles and responsibilities of press officers, how to plan press conferences and issue press releases, what constitutes newsworthy content, and the functions of organizations like the Press Information Bureau and Indian News and Features Alliance that facilitate information sharing with media. It provides guidance on effective media liaison and engaging with journalists to disseminate news and information.
Public Relation by Rakesh
- 2. Bharti Jain 109 Pooja Takale 100 Rakesh Amin 125
- 3. Two way operation Useful Tool Act as a Link
- 6. A Press Officers duty is to assist the press Proper Reporting Proper Distribution on Time
- 7. Press Office carries the following function Issuing News Initiating Articles , Features & Reports Answering Press Inquiries Providing comprehensive service Monitoring Press Radio & Television
- 8. Proper Planning Proper Timing Proper Tool
- 9. Clear Instruction Nature of Fact
- 10. All anonymity on the part of the publicity journalist must go , and with it the real source from which his copy emanates. The journalist must guarantee the bonafides of his clients. Should not create ‘Stunts’ for publicity. Should deal in his publicity copy only with fact & must not comment. Remuneration must be by professional fee.
- 11. A news conference or press conference is a media event in which newsmakers invites journalists to hear them speak and , most often , ask question Press conference is a voluntary representation of information to the media
- 13. To get publicity about Success and efforts To get widespread media coverage To get more people involved in the organisation To show strength of the group
- 14. Press Release means to make the news publicly Also known as ‘Handout’ or ‘News release’ Press Release is most popular way of issuing news , information and articles to the press
- 16. Brief Simple Language Newsworthy Factual truth Suitable for Publication
- 17. Why Where When What Who
- 18. Material must be Complete Material must be Concise Material must be Clear Material must be Intellectual Material must be Readable Material should be Revised
- 19. According to Dowling Leatherwood … “News is an accurate and timely report of some event , situation , condition or opinion…..a report which will interest the particular person for whom it is intented” Categories of News : Novelty , Tragedy , Personal Impact , Religion , Local News , Conflicts , Money , Sex & Crime
- 20. The gathering and writing of news is called ‘Reporting’ News Reporting is an Art and requires Creative & Innovative thinking. News Reporting should provide detailed information to the Viewers & Readers and should be thought provoking.
- 22. An Article means a piece of writing in a Newspaper or Magazine.
- 23. Features of good Articles : A leading article is a type of non-news articles. Article should be comprehensive & give background information. Author should have thorough grip on the subject. Feature writings should be exclusive to one newspaper. The information should be Factual
- 24. Factory visit programme is likely to be based on following pattern : A welcome by Senior Executive. A short introductory talk about firm. A short tour of the plant & explaining manufacturing process which is newsworthy. At the end of the tour an opportunity should be given to question executives & production experts. And correspondents should have the chance to talk informally to executives & develop individual themes.
- 25. Letters to the editor can be grouped into Three categories : Letters that comment on a topic of private or public concern. Continue an existing correspondence. Complain about a previously published item in the paper.
- 26. The Press Information Bureau gives news & photographs of the activities of the government of India to the Indian press and foreign press correspondents stationed in India. The Bureau act as a link between the government and the public through the press. Services of Bureau are made available in maximum number of language including English & Hindi. Bureau also provides press liaison services for official meetings & functions and international conferences.
- 27. The Indian News and Features Alliance is the only news syndicate in India operating in a systematic & methodical way. INFA is India’s most independent and objective communication agency, established in 1959 and was founded by Mr. Durga Das, Former Editor-in- Chief of the Hindustan Times and Veteran journalist. INFA offers a daily fare of news and features and also has a Publication division.
- 28. These letters are sent Periodically by organisation to their customers or prospects. Public relation letters can broadly classified as :- Letters of sympathy Letters of appreciation Letters of congratulation Letters offering favours or thanks for favour recived And Seasonal Greetings.