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Skilling-up for transformation. Digital transformation conference, 21 May 2015
The document outlines Bertie Bosrédon's experience with digital transformation and various projects related to health and fundraising organizations. It discusses the current state of digital engagement, necessary skills for improvement, and a strategic framework for enhancing digital communications across teams. Additionally, it emphasizes the importance of collaboration and strategic planning in achieving digital transformation goals.
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Skilling-up for transformation. Digital transformation conference, 21 May 2015
- 1. Bertie Bosrédon* Bertie Bosrédon* @cafedumondehttp://bertie.fr . [email protected] */bow-ray-dom/ 21 May 2015 Digital Transformation
- 2. * About me ! BHF ! Breast Cancer Care ! Freelance since 2012 ! Strategies (fundraising, engagement…) ! Governance ! Health check ! Skills audit ! Technology signposting ! Teaching, photos…
- 4. *Projects ! Age Concern Birmingham ! AgeUK ! Amnesty International ! Army Cadet Force Association ! Asthma UK ! Bliss ! BOHS ! Bowel Cancer UK ! Brathay Trust ! Breast Cancer Care ! Cardinal Hume Centre ! Charity Retail Association ! CharityComms ! Children's Society ! Christian Aid ! Combat Stress ! Contact a Family ! Dementia UK ! Dignity in Dying ! Disaster Emergency Committee ! Dogs Trust ! Environmental Investigation Agency ! Feba ! Handicap International ! Handicap International UK ! Haemophilia Society ! Human Relief Foundation ! Institute of Corporate Responsibility and Sustainability (ICRS) ! Institute of Food Science & Technology ! International Nepal Fellowship ! International Tibet Network ! Jesuits in Britain ! League Against Cruel Sports ! Leasehold Advisory Service ! Lymphoma Association ! Macmillan Cancer Support ! Pancreatic Cancer UK ! Place2Be ! Quaker Social Action ! Reall (Real Equity for All) ! Refuge ! RNIB ! Royal College of Physicians ! Samaritans ! Samec Trust ! Scope ! Scripture Union ! Sightsavers ! Social Research Unit ! Sue Ryder ! Sustrans ! Sutherland Cranial College of Osteopathy ! Team PB ! Thames Hospice ! The Fire Fighters Charity ! Tommy's ! TrainE-TraidE ! UK Council for Psychotherapy ! United Bible Societies ! Willow ! Winston Churchill Memorial Trust ! World Animal Protection
- 5. *Projects with adegree of digital transformation ! Age Concern Birmingham ! Age UK ! Amnesty International ! Army Cadet Force Association ! Asthma UK ! Bliss ! BOHS ! Bowel Cancer UK ! Brathay Trust ! Breast Cancer Care ! Cardinal Hume Centre ! Charity Retail Association ! CharityComms ! Children's Society ! Christian Aid ! Combat Stress ! Contact a Family ! Dementia UK ! Dignity in Dying ! Disaster Emergency Committee ! Dogs Trust ! Environmental Investigation Agency ! Feba ! Handicap International ! Handicap International UK ! Haemophilia Society ! Human Relief Foundation ! Institute of Corporate Responsibility and Sustainability (ICRS) ! Institute of Food Science & Technology ! International Nepal Fellowship ! International Tibet Network ! Jesuits in Britain ! League Against Cruel Sports ! Leasehold Advisory Service ! Lymphoma Association ! Macmillan Cancer Support ! Pancreatic Cancer UK ! Place2Be ! Quaker Social Action ! Reall (Real Equity for All) ! Refuge ! RNIB ! Royal College of Physicians ! Samaritans ! Samec Trust ! Scope ! Scripture Union ! Sightsavers ! Social Research Unit ! Sue Ryder ! Sustrans ! Sutherland Cranial College of Osteopathy ! Team PB ! Thames Hospice ! The Fire Fighters Charity ! Tommy's ! TrainE-TraidE ! UK Council for Psychotherapy ! United Bible Societies ! Willow ! Winston Churchill Memorial Trust ! World Animal Protection
- 12. * Context of digitaltransformation ! Digital strategy ! New website ! New digital product ! Digital transformation programme
- 14. * Therapeutic Digital Interviews ! Understand structure and production process ! Improve production workflow ! Get a sense of the digital culture ! Increase understanding of digital opportunities ! Examine collaboration between teams ! Remove tensions and identify best practice ! Analyse skills available and (basic) skills needed ! Fill the gaps and reduce tedious tasks ! List objectives ! Identify common goals, conflicting objectives, KPIs ! Compile challenges: technical and strategic ! Improve systems and redefine the strategy ™
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- 19. global DIGITAL P RO J E C T Global'Digital'Project'Introduc0on) '
- 20. * Steps ! Skills and technologysurvey ! Staff interviews ! Finding report ! Digital strategic framework ! Webinars and e-learning
- 21. G) O) S)P) E) L) Gather'knowledge' SetZup'Objec0ves' Write'the'Strategy' Opera0onal'Plans' Evalua0on'criteria' Launch' G) O) S) P) E) L) UBS'6'steps'Digital' Communica0ons'Strategy' Framework' 1) Digital)Strategy' global DIGITAL P R O J E C T
- 22. * Team Current engagement Expected engagement Effort / Challenges SMT """""##### ★★★★★ Fundraising """"" ##### ★★★★★ Policy & Campaign """"" ##### ★★★★★ Services """"" ##### ★★★★★ Retail """"" ##### ★★★★★ Support: IT """"" ##### ★★★★★ Support: HR """"" ##### ★★★★★ Support: Comms & Marketing """"" ##### ★★★★★ Support: Finance """"" ##### ★★★★★
- 23. *Stakeholder interviews summary TeamStrategic & Importance Work with digital team To improve Stakeholder Engagement! !!!!! !!!!! $ Should be more pro-active Individual Giving! !!!!! !!!!! % Shared targets. Delegate eFundraising to Fundraising. One fundraising platform Information! !!!!! !!!!! & To involve in website review. Find innovative ways to work. Involve regions Retail! !!!!! !!!!! & Identify opportunities Events! !!!!! !!!!! % Develop an integrated e-comms programme Policy & Campaigns! !!!!! !!!!! $ Relation improving Digital shouldn’t be limited to marketing IT! !!!!! !!!!! $ Should explain roles and promote the vision Key partner for the framework HR! !!!!! !!!!! $ Limited to recruitment Key partner for the framework Business dev! !!!!! !!!!! & Build a two way relationship Finance! !!!!! !!!!! $ Currently limited to the intranet More opportunities to identify Marketing! !!!!! !!!!! $ More opportunities to work together, especially around production
- 24. *Competencies framework: DigitalAwareness Area Digital Awareness Steps Beginner Intermediate Advance Skills Trends & tools Understand your audience Collaborative working Knowledge acquired • Digital first • Key trends • Communication tools • Tactics used at Scope • Our digital strategy • Working with us • Segmentation • User persona • User experience • The right message / ask for the right audience • Examples of targeted messages • Safeguarding • Establishing requirements • Defining objectives • Preparing a brief • Technology, • Content and assets • Budget • Key principles of project management • Engaging your team Delivery Induction Team meeting FAQs Webinars Workshop Project coaching Workshop One-to-one training Stakeholders
- 25. *Competencies framework: SocialMedia Activity Social media Principles Consistent, inclusive, coherent, brave, agile, empowered Skills Stage1 SM100 Listening Stage 2 SM200 Engaging Stage 3 SM300 Measuring Stage 4 SM400 Recruiting external ‘champions’ Stage 5 SM500 Planning a campaign Requirements (tools & resources) Guidelines, platform/tools training, online training module Online training module, tools, software Online training module, tools, software, workshop Online training module, tools, software, guidelines Workshop, 121 training, case studies, online training module
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