Three shifts in technology are changing digital business: mobile devices, social networks, and expectations of seamless experiences. IBM Bluemix is a Platform as a Service (PaaS) that allows developers to quickly build, deploy, and manage apps on the cloud. With Bluemix, developers can build apps in minutes using prebuilt services for web, mobile, analytics, and more. Security and infrastructure are managed by IBM, allowing developers to focus on their code. Over 30,000 beta users have built a variety of apps for web, mobile backends, APIs, and analytics on Bluemix.