041723_Mrktg_Team_of_One.pptx

041723_Mrktg_Team_of_One.pptx

• 1.
  Marketing Team of One 04 / 2 5 9 : 0 0 A M C S T
• 2.
  Good Morning! JRS MAR/COM
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  WELCOME JRS MAR/COM You’re herebecause you’ve been serving as the Graphic Designer, Copywriter, Web Developer, Project Manager, Admin, etc… You’re doing it all yourself. Why?
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  Presentation Outline Our Philosophy StartW i th Strategy • Inc rease web traffic • Inc rease soc ial media audienc e • Inc rease trac kable leads • Improve sales c onversi on rates Our Software • Wordpress (Y oast SEO) • Google Analytic s • Soc ial Media • Cision • SEM Rush JRS MAR/COM
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  Start With Strategy JRS MAR/COM Whatdo you want to accomplish? Without a good strategy, it won’t happen. https://jrsmarcom.com/wp-content/uploads/2015/05/jrs-project- P r o j e c t S t r a t e g y M a p
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  Increase Web Traffic JRS MAR/COM •Consistent Posting Strategy • Regular Content Creation • Media Distribution (Cision) • PR Outreach (Cision) • Backlink/Referral Traffic (SEM Rush)
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  Increase Social Media Audience •Post Consistently • Content of Value ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y ) • Peak Time Posting • Go Live; Vertical Content • Solve Problems • Engage and Interact JRS MAR/COM Time to take your medicine… No easy way!
• 8.
  Improve Trackable Leads & Conversions JRSMAR/COM • Form Fills • Phone Click Tracking • Page view • Scroll • Video_start • Add to cart • Begin checkout • File download • User Experience (UX) Design
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  Get Out of YourComfort Zone JRS MAR/COM • Most Lessons Aren’t Free • Invest in Data • What Have You Tried That’s New? • Where Do You See Yourself?
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  Software JRS MAR/COM • Wordpress( Y o a s t S E O ) • Google Analytics • Social Media ( H o o t s u i t e ) • Cision • SEM Rush • eNotice
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  Wordpress W Y SI W Y G
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  GA4 • Data Model( e v e n t s v s s e s s i o n s ) • User Centric Focus C r o s s D e v i c e T r a c k i n g • Automated Insights / M a c h i n e L e a r n i n g • Data collection W e b / a p p / o f f l i n e • Reporting and Analysis • Transition and Support JRS MAR/COM
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  Social Media (Hootsuite) • PostConsistently • Content of Value • ( V i d e o , I n f o g r a p h i c , A r t i c l e , A t t r i b u t e , A d v o c a c y ) • Peak Time Posting • Go Live; Vertical Content • Solve Problems • Engage and Interact JRS MAR/COM
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  Cision • M ed i a O u t r e a c h • I n f l u e n c e r / P o d c a s t / B l o g C o n t a c t s • E a r n e d M e d i a P l a c e m e n t s • R e p o r t i n g a n d A n a l y s i s • U p d a t e s a n d S u p p o r t JRS MAR/COM
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  SEM Rush (Ahrefs; Moz;Screaming Frog) JRS MAR/COM • Keyword Tracking • Traffic Analysis • Domain Authority • Backlink Tracking
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  eNotice • C on s t a n t C o n t a c t • M a i l c h i m p • A c t i v e C a m p a i g n • M a g n e t M a i l JRS MAR/COM
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  Scheduling /Time Mgt • Ta s k M a n a g e m e n t • T i m e B l o c k i n g • M i n d Y o u r C a p a c i t y • K n o w Y o u r S t r e n g t h s • U s e Y o u r B u d g e t JRS MAR/COM Project Plan 8 Week Lead Time Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Event Page on Social Blog/Event Article Landing Page Press Release Distribution Social Posting eNotice Distribution Printed Postcards Direct Mail Campaign Paid Social Paid Programmatic Personal Invites Group Invites (Social) Thank You Follow up/next invite Media Project Admin Media Social
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  QUESTIONS?