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05 i marketing
Internet marketing is a form of e-marketing that uses internet technologies to achieve marketing objectives. It provides advantages like more freedom and information for customers, speedy customization, and lower costs. However, it also has disadvantages such as an inability to digitize some products, a lack of touch experience for customers, and potential misuse of customer information. Emerging trends in internet marketing include growth, expanding to B2B segments, advergaming, digital media, relationship marketing, and mobile and rich media access.
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05 i marketing
- 2. MEANING It is aform of e-marketing It simply means marketing through internet It is the use of internet and related digital technologies to achieve marketing objectives
- 3. ADAVANTAGES More freedom tocustomers More information to customers Speedy customisation Extensive customer database Shorter distribution channel High speed of interaction Lower cost of operation Relationship building Quick adjustments
- 4. DISADVANTAGES Products which cannotbe digitized lie outside the scope of internet marketing No touch and feel experience to customers Chance of misuse of customer’s personal and financial information Problems associated with returned products, payments and performance complaints Technical problems
- 5. LATEST TRENDS Growth B2B Segments Advergaming Digitalmedia Integrated marketing communication Relationship marketing Mobile internet access Online communities Rich media advertising