Professional Ethics & Code of
Ethics
Lesson 06

1
Lesson's Objectives
◦
◦
◦
◦
◦

Define Professional Ethics
Organizational standards and codes of ethics,
Evaluation of code of ethics,
Implementing business ethics,
The ethics audit.

2
Professional Ethics
◦ A profession is a job that requires specific
training and is regulated by certain standards
◦ Professional ethics the ethical norms, values,
and principles that guide a profession and the
ethics of decisions made within the
profession.
◦ Lecturer
◦ Doctor
◦ Accountant

3
Professional Ethics


Professional ethics are often established
by professional organizations to help
guide members in performing their job
functions according to sound and
consistent ethical principles.

4
Characteristics of a Profession
◦
◦
◦
◦
◦
◦
◦
◦
◦

Common body of knowledge
Formal educational process
Standards of entry
Recognition of public responsibility
The Public Interest
Integrity
Objectivity and independence
Due Care
Scope and Nature of Services
5
Teens View of Business Leaders
non
39%

Ethical
12%

Unethical
49%

6
To Be Ethical Leader
To be perceived as an ethical leader, must be a
visibly ethical person and an ethical manager
with a consistent message
Therefore to be a ethical leader;
Being a moral person alone is insufficient
Executives are distant from most employees
and, without "moral management," bottom line
messages can overwhelm all others.

7
To Be Ethical Leader
 Being a moral manager is insufficient
Moral management gain legitimacy only if
employees believe the given principled, caring
person who means what s/he says

◦ Then ethical leadership is
 Much more than traits (e.g. integrity)
 Requires great care to create and sustain an ethical
culture that sends a consistent message that is at
least as powerful as the "bottom line" drumbeat
(via real attention to ethics in multiple cultural
systems).
8
Weak

Strong

Moral
Person

Strong

Hypocritical
Leader

Ethical Leader

Unethical Leader

?
Ethically
neutral (silent)
leader

Moral
Manager

Weak

9
Ethical Leadership Example
◦ Known to be a person of the highest integrity.
Strength and revised corporate
credo/philosophy, launched annual credo
survey after Tylenol crisis, required action
plans to address problems, handled ethical
violations swiftly

James Burke,
Johnson & Johnson.
10
James Burke.

11
Unethical Leadership Example
◦ Lied to employee & financial analysts, was
condescending / not respecting, belligerent/
aggressive and disrespectful of
employees, made decisions and rewarded
employees based upon bottom line only, left
company crippled, accused of filing false
financial reports - settled with SEC for half
million dollars.

Al Dunlap, Sunbeam

12
Al Dunlap, Sunbeam.

13
Hypocritical Leadership Example
◦ Talked about ethics, religion (doing "God's
work"). Yet, employees became aware of
misleading financial practices, conflicts of
interest, lying to donors, theft of donor
contributions, sexual liaisons, etc!
Jim Bakker of PTL Ministries
(PTL stands for "Praise the Lord" or "People That
Love"), later called The Jim and Tammy Show)

14
Jim Bakker of PTL Ministries.

15
Ethical Neutral Leadership Example
Intense/strongly focus on bottom line.
Decentralized management style means that
ethics management is left to business unit
managers. Describe by Fortune magazine as
“tone deaf" on ethics issues. Citigroup has dealt
with a variety of conflicts of interest scandals.

Sandy Weill, Citigroup

16
Need for Corporate Ethics Programs
◦ Almost companies in Sri Lanka have reduced
trust in businesses
 Beverage, Milk powder, Meat products, services...

◦ Employees are not legal experts and need
guidance as their orientation is deferent
 Compliance orientation
 Values orientation

◦ Therefore an ethical program is required.

17
Values Vs. Compliance Orientation
◦ Compliance orientation
 Requires that employees identify with and commit
to specified conduct
 Uses legal terms, statutes and contracts that teach
employees the rules and penalties for
noncompliance

◦ Values orientation
 Focuses more on an abstract core of ideals such as
respect and responsibility
 Research shows is most effective at creating ethical
reasoning
18
Ethical Programs
◦ It is a programe that create firm's ethical climate
and helps ensure that all employees understand
the organization's values and comply with the
policies and codes of conduct.

◦ Organizations should develop an organizational
ethics program by
establishing, communicating, and monitoring
uniform ethical values and legal requirements.

19
A strong ethics program includes
◦
◦
◦
◦
◦

Written code of conduct
Ethics officer to oversee the program
Care in the delegation of authority
Formal ethics training
Auditing, monitoring, enforcement, and
revision of program standards

20
Concepts of Code of Ethics
◦ Codes of conduct - represents employee
ethics
 Formal statements that describe what an
organization expects of its employees

◦ Codes of ethics - corporate or business ethics
 Most comprehensive document and it consists of
general statements that serve as principles and the
basis for the rules of conduct

◦ Statement of values
 Serves the general public and addresses
stakeholder interests
21
Code of Ethics
◦ Code of ethics are formal statements of what
an organization expects in the way of ethical
behavior
 It will not solve every dilemma
 Provide rules & guidelines
 It reflects senior management's desire for
compliance with values, rule & policies in support
of an ethical climate
 And it should be specific enough to be reasonably
capable of preventing misconduct

22
Corporate Code of Ethics
◦ Often contain six core values







Trustworthiness
Respect
Responsibility
Fairness
Caring
Citizenship

23
E.g. Uniliever
◦ General Code of Ethics focuses on:
 Standard of Conduct : Honesty, Integrity &
Openness
 Obeying the Law : Laws of host country
 Employees : No forced or child labor
 Consumers : Consistent value offering
 Public Activities : No political affiliation
 Competition : strong & Fair
 Compliance & Monitoring : Board, Senior Mgt

24
E.g. Wal-Mart
◦ Wal-Mart's Ethics Beliefs
 "respect for the individual,"
 "service to the customer" and
 "Striving for excellence.“

E.g. LG
 Responsibilities and Obligations to Customers Fair
Transaction with stakeholders Fair Competition

25
Implementing Code of Ethics
◦ Distribute the code comprehensively:
employees, subsidiaries, & associated
companies
◦ Assist in interpretation & understanding
◦ Specify management's role in implementation
◦ Make employees responsible for
understanding
◦ Establish grievance procedures
◦ Provide a conclusion or closing statement
26
Consideration of Code of Ethics
◦ Ethics officers or committees are responsible
for oversight of the ethics/compliance
program
◦ Coordinates program with top management
◦ Develops, revises & disseminates the code
◦ Develops effective communication
◦ Establish audits & control systems
◦ Provides consistent enforcement of standards
◦ Reviews & modifies the program to improve
effectiveness.
27
Communication of Ethical Standards
◦ Must start with a foundation, a code of ethics,
a procedure for airing ethical concerns, and
executive priorities on ethics
◦ Can educate employees about firm's policies
and expectations, laws and regulations, and
general social standards
◦ Can make employees aware of resources,
support systems, and personnel who can
assist them with ethical advice
◦ Can empower employees.
28
Communication of Ethical Standards
◦ Provides guidance for ethical standards &
activities that integrate the functional areas of
business
◦ helps employees identify ethical issues &
provides a mean to address & resolve
◦ Can help reduce criminal, civil &
administrative consequences including:
 Fines, penalties, judgments, etc.

29
Oversight of Ethical standards
◦ Reflect organizational size, culture, values,
management style & employee base
◦ Improve employee understanding of ethical
issues
◦ Influence the organizational culture,
significant others, & opportunity in the ethical
decision making process
◦ Overall, provide for recognition of ethical
issues, understanding of culture & values, and
influence ethical decision making

30
Enforcing Ethical Standards
◦ Consistent enforcement is critical
◦ But an internal system for employees to
report misconduct is an opportunity to
register ethical concerns
◦ Ethics hot lines
◦ Questionnaires may be used to serve as
benchmarks
◦ Corrective actions provide standards &
punishment

31
Enforcing Ethical Standards
◦ If a company has determined that its ethical
performance has not been
satisfactory, management may want to
recognize the way ethical decisions are made:
◦ A decentralized organization may be
centralized (perhaps temporarily) so that top
level managers can ensure that ethical
decisions are made.
◦ A centralized organization may be
decentralized (perhaps temporarily) so that
lower level managers can make more
decisions.
32
Enforcing Ethical Standards
◦ An effective ethics program employs many
resources to monitor ethical conduct and
measure the program’s effectiveness







Observing employees
Internal audits
Surveys
Reporting systems
Investigations
Independent audits

33
Ethical Compliance Audit
◦ A systematic evaluation of an organization's
ethics program and/or performance to
determine its effectiveness
◦ Can help in establishing codes & program
◦ Should provide a systematic & objective
approach to surveying the ethical condition of
the organization
◦ May be more effective if performed by an
external entity (organizations should
participate in ethics audit instrument
development)
34
Mistakes in Ethical Program
◦ Not having a clear understanding of the goals
of the program from the beginning.
◦ Not setting realistic and measurable program
objectives.
◦ Senior management's failure to take
ownership of the ethics program.
◦ Developing program materials that do not
address the needs of the average employee.
◦ Transferring a domestic program
internationally.
◦ Designing a program as a series of lectures.
35
Thank You

36

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06 professional ethics & code of ethics

  • 1. Professional Ethics & Code of Ethics Lesson 06 1
  • 2. Lesson's Objectives ◦ ◦ ◦ ◦ ◦ Define Professional Ethics Organizational standards and codes of ethics, Evaluation of code of ethics, Implementing business ethics, The ethics audit. 2
  • 3. Professional Ethics ◦ A profession is a job that requires specific training and is regulated by certain standards ◦ Professional ethics the ethical norms, values, and principles that guide a profession and the ethics of decisions made within the profession. ◦ Lecturer ◦ Doctor ◦ Accountant 3
  • 4. Professional Ethics  Professional ethics are often established by professional organizations to help guide members in performing their job functions according to sound and consistent ethical principles. 4
  • 5. Characteristics of a Profession ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ ◦ Common body of knowledge Formal educational process Standards of entry Recognition of public responsibility The Public Interest Integrity Objectivity and independence Due Care Scope and Nature of Services 5
  • 6. Teens View of Business Leaders non 39% Ethical 12% Unethical 49% 6
  • 7. To Be Ethical Leader To be perceived as an ethical leader, must be a visibly ethical person and an ethical manager with a consistent message Therefore to be a ethical leader; Being a moral person alone is insufficient Executives are distant from most employees and, without "moral management," bottom line messages can overwhelm all others. 7
  • 8. To Be Ethical Leader  Being a moral manager is insufficient Moral management gain legitimacy only if employees believe the given principled, caring person who means what s/he says ◦ Then ethical leadership is  Much more than traits (e.g. integrity)  Requires great care to create and sustain an ethical culture that sends a consistent message that is at least as powerful as the "bottom line" drumbeat (via real attention to ethics in multiple cultural systems). 8
  • 10. Ethical Leadership Example ◦ Known to be a person of the highest integrity. Strength and revised corporate credo/philosophy, launched annual credo survey after Tylenol crisis, required action plans to address problems, handled ethical violations swiftly James Burke, Johnson & Johnson. 10
  • 12. Unethical Leadership Example ◦ Lied to employee & financial analysts, was condescending / not respecting, belligerent/ aggressive and disrespectful of employees, made decisions and rewarded employees based upon bottom line only, left company crippled, accused of filing false financial reports - settled with SEC for half million dollars. Al Dunlap, Sunbeam 12
  • 14. Hypocritical Leadership Example ◦ Talked about ethics, religion (doing "God's work"). Yet, employees became aware of misleading financial practices, conflicts of interest, lying to donors, theft of donor contributions, sexual liaisons, etc! Jim Bakker of PTL Ministries (PTL stands for "Praise the Lord" or "People That Love"), later called The Jim and Tammy Show) 14
  • 15. Jim Bakker of PTL Ministries. 15
  • 16. Ethical Neutral Leadership Example Intense/strongly focus on bottom line. Decentralized management style means that ethics management is left to business unit managers. Describe by Fortune magazine as “tone deaf" on ethics issues. Citigroup has dealt with a variety of conflicts of interest scandals. Sandy Weill, Citigroup 16
  • 17. Need for Corporate Ethics Programs ◦ Almost companies in Sri Lanka have reduced trust in businesses  Beverage, Milk powder, Meat products, services... ◦ Employees are not legal experts and need guidance as their orientation is deferent  Compliance orientation  Values orientation ◦ Therefore an ethical program is required. 17
  • 18. Values Vs. Compliance Orientation ◦ Compliance orientation  Requires that employees identify with and commit to specified conduct  Uses legal terms, statutes and contracts that teach employees the rules and penalties for noncompliance ◦ Values orientation  Focuses more on an abstract core of ideals such as respect and responsibility  Research shows is most effective at creating ethical reasoning 18
  • 19. Ethical Programs ◦ It is a programe that create firm's ethical climate and helps ensure that all employees understand the organization's values and comply with the policies and codes of conduct. ◦ Organizations should develop an organizational ethics program by establishing, communicating, and monitoring uniform ethical values and legal requirements. 19
  • 20. A strong ethics program includes ◦ ◦ ◦ ◦ ◦ Written code of conduct Ethics officer to oversee the program Care in the delegation of authority Formal ethics training Auditing, monitoring, enforcement, and revision of program standards 20
  • 21. Concepts of Code of Ethics ◦ Codes of conduct - represents employee ethics  Formal statements that describe what an organization expects of its employees ◦ Codes of ethics - corporate or business ethics  Most comprehensive document and it consists of general statements that serve as principles and the basis for the rules of conduct ◦ Statement of values  Serves the general public and addresses stakeholder interests 21
  • 22. Code of Ethics ◦ Code of ethics are formal statements of what an organization expects in the way of ethical behavior  It will not solve every dilemma  Provide rules & guidelines  It reflects senior management's desire for compliance with values, rule & policies in support of an ethical climate  And it should be specific enough to be reasonably capable of preventing misconduct 22
  • 23. Corporate Code of Ethics ◦ Often contain six core values       Trustworthiness Respect Responsibility Fairness Caring Citizenship 23
  • 24. E.g. Uniliever ◦ General Code of Ethics focuses on:  Standard of Conduct : Honesty, Integrity & Openness  Obeying the Law : Laws of host country  Employees : No forced or child labor  Consumers : Consistent value offering  Public Activities : No political affiliation  Competition : strong & Fair  Compliance & Monitoring : Board, Senior Mgt 24
  • 25. E.g. Wal-Mart ◦ Wal-Mart's Ethics Beliefs  "respect for the individual,"  "service to the customer" and  "Striving for excellence.“ E.g. LG  Responsibilities and Obligations to Customers Fair Transaction with stakeholders Fair Competition 25
  • 26. Implementing Code of Ethics ◦ Distribute the code comprehensively: employees, subsidiaries, & associated companies ◦ Assist in interpretation & understanding ◦ Specify management's role in implementation ◦ Make employees responsible for understanding ◦ Establish grievance procedures ◦ Provide a conclusion or closing statement 26
  • 27. Consideration of Code of Ethics ◦ Ethics officers or committees are responsible for oversight of the ethics/compliance program ◦ Coordinates program with top management ◦ Develops, revises & disseminates the code ◦ Develops effective communication ◦ Establish audits & control systems ◦ Provides consistent enforcement of standards ◦ Reviews & modifies the program to improve effectiveness. 27
  • 28. Communication of Ethical Standards ◦ Must start with a foundation, a code of ethics, a procedure for airing ethical concerns, and executive priorities on ethics ◦ Can educate employees about firm's policies and expectations, laws and regulations, and general social standards ◦ Can make employees aware of resources, support systems, and personnel who can assist them with ethical advice ◦ Can empower employees. 28
  • 29. Communication of Ethical Standards ◦ Provides guidance for ethical standards & activities that integrate the functional areas of business ◦ helps employees identify ethical issues & provides a mean to address & resolve ◦ Can help reduce criminal, civil & administrative consequences including:  Fines, penalties, judgments, etc. 29
  • 30. Oversight of Ethical standards ◦ Reflect organizational size, culture, values, management style & employee base ◦ Improve employee understanding of ethical issues ◦ Influence the organizational culture, significant others, & opportunity in the ethical decision making process ◦ Overall, provide for recognition of ethical issues, understanding of culture & values, and influence ethical decision making 30
  • 31. Enforcing Ethical Standards ◦ Consistent enforcement is critical ◦ But an internal system for employees to report misconduct is an opportunity to register ethical concerns ◦ Ethics hot lines ◦ Questionnaires may be used to serve as benchmarks ◦ Corrective actions provide standards & punishment 31
  • 32. Enforcing Ethical Standards ◦ If a company has determined that its ethical performance has not been satisfactory, management may want to recognize the way ethical decisions are made: ◦ A decentralized organization may be centralized (perhaps temporarily) so that top level managers can ensure that ethical decisions are made. ◦ A centralized organization may be decentralized (perhaps temporarily) so that lower level managers can make more decisions. 32
  • 33. Enforcing Ethical Standards ◦ An effective ethics program employs many resources to monitor ethical conduct and measure the program’s effectiveness       Observing employees Internal audits Surveys Reporting systems Investigations Independent audits 33
  • 34. Ethical Compliance Audit ◦ A systematic evaluation of an organization's ethics program and/or performance to determine its effectiveness ◦ Can help in establishing codes & program ◦ Should provide a systematic & objective approach to surveying the ethical condition of the organization ◦ May be more effective if performed by an external entity (organizations should participate in ethics audit instrument development) 34
  • 35. Mistakes in Ethical Program ◦ Not having a clear understanding of the goals of the program from the beginning. ◦ Not setting realistic and measurable program objectives. ◦ Senior management's failure to take ownership of the ethics program. ◦ Developing program materials that do not address the needs of the average employee. ◦ Transferring a domestic program internationally. ◦ Designing a program as a series of lectures. 35