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![References
Association for College and Research Libraries. (2016, January 11). Framework for information literacy for higher education. Association of
College and Research Libraries. https://www.ala.org/acrl/standards/ilframework
Fister, B. (2019, February 14). Information literacy’s third wave. Inside Higher Ed.
https://www.insidehighered.com/blogs/library-babel-fish/information-literacy%E2%80%99s-third-wave
Frank, E.P. (2017). “Quest 4 The Best”-- Using food to bring outreach programming to residence halls. In C.M. Ippoliti & R.W. Gammons, R.
W. (Eds.), User-centered design for first-year library instruction programs 136-143. Libraries Unlimited.
https://ebookcentral.proquest.com/lib/utxa/detail.action?docID=4742115
Kluch, Y. (2020). “My story Is my activism!”: (Re-)Definitions of social justice activism among collegiate athlete activists. Communication &
Sport, 8(4-5), 566-590. https://doi.org/10.1177/2167479519897288
Lamborghini Austin [@lamboaustintx]. (2024, August 1). Congratulations to Isaiah Bond and Michael Taaffee on their selections to be
Lamborghini Austin’s Promotional partners for the 2024 season [Video].
https://www.instagram.com/reel/C-IJqx2pzWc/?igsh=MWlyczZ2dGE4MnB0aA==
Name, Image, and Likeness. (2021, July 1). Texas Longhorns. https://texaslonghorns.com/news/2021/7/1/name-image-and-likeness.aspx
Turgeon, S., Newman, T. J., Lee, L., Bean, C., & Nicholas, O. (2024). Social justice attitudes and behavioural intentions of NCAA student-
athletes: The role of life skills. International Journal of Sport and Exercise Psychology, 22(6), 1549–1568.
https://doi.org/10.1080/1612197X.2023.2238273
Waelchli, P. (2008). Librarians’ sport of choice: Teaching information literacy through fantasy football. College & Research Libraries News,
69(1), 10–15. https://doi.org/10.5860/crln.69.1.7919
Wineburg, S. & McGrew, S. (2019). Lateral reading and the nature of expertise: Reading less and learning more when evaluating digital
information. Teachers College Record, 121(11), 1-42. https://doi.org/10.1177/016146811912101102](https://image.slidesharecdn.com/lilacpresentation2025-annahackett-tuesday-250402160718-9e00831e/75/Endorsement-deals-and-information-literacy-meeting-student-athletes-on-their-own-ground-Annah-Hackett-26-2048.jpg)
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Endorsement deals and information literacy: meeting student athletes on their own ground, Annah Hackett
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Endorsement deals and information literacy: meeting student athletes on their own ground, Annah Hackett
- 1. ANNAH HACKETT, MLIS InformationLiteracy Librarian, The University of Texas at Austin APRIL 2025 LILAC Conference (Cardiff, Wales) ENDORSEMENT DEALS AND INFORMATION LITERACY: MEETING STUDENT ATHLETES ON THEIR OWN GROUND
- 2.
- 3. In this presentation,I will. . . • Describe an optional workshop I designed for incoming student athletes about how to use information literacy skills to research NIL deals • Discuss how meeting students “on their ground” can enable them to see information literacy as a necessary life skill • Encourage attendees to think about how they can work with students outside of the traditional classroom or research consultation
- 4. Who are theLonghorns?
- 5. The University ofTexas at Austin (UT) • 2023 undergraduate enrollment: 42,444 • ~80% of students are from Texas – Top 6% of students from Texas high schools are guaranteed admission • R1 classification • One of the top ten largest universities in the US by enrollment • Ten libraries on campus
- 6. Intercollegiate Athletics (Longhorns) •UT Football brought in $205 million in 2024 (Eckert and Berkowitz) – Average home attendance in 2022: 100,242 supporters (Griffin) – Head coach annual salary: $10.6 million • 19 varsity teams (including both men’s and women’s) • 62 National Championships, 130 Olympic medals, 9 Student-Athlete Rhodes Scholars
- 7. Name, Image, Likeness(NIL) • In 2021, NCAA suspended all NIL policies for current and incoming university athletes, thus allowing them to accept compensation for goods and/or services. (Texas Longhorns, 2021) • In response, UT Athletics launched LEVERAGE, a program for student athletes that focuses on: – Personal Branding & Brand Management – Business Formation & Entrepreneurship – Opportunity Management – Financial Literacy • In 2020, UT Athletics had more Twitter interactions than any other university athletics program and over 1.5 million Facebook followers.
- 8. What is myrole?
- 9. Teaching Students InformationLiteracy • I spend most of my time working with our Signature Courses (UGS 302 or 303) – Every UT student takes this course, typically during their first year – They learn content, but the emphasis is on teaching them how to be collegiate scholars through research projects and visits to the campus GEMs • My secondary role is outreach to various campus groups, including the Disability Cultural Center, the McNair Scholars, and the Learning Services department of Intercollegiate Athletics
- 10. Working with UTAthletics • I meet with the athletic tutors once a semester to discuss library services • This was the base/relationship on which I built • We continue to work together to create additional programs
- 11.
- 13. Motivation Behind Workshop •Build on ongoing relationship with Athletics – Intercollegiate Athletics is a major stakeholder on campus • Bring the libraries into a space where they were not traditionally represented to fulfill a perceived need – LEVERAGE does not address information literacy • Opportunity to show students that information literacy is a “living” skill
- 14. Success at SimilarEvents • When students believe that library instruction is directly relevant to their own interests, they are more likely to embrace the skills we teach. – Example 1: A 45 minute event at Louisiana State University, Quest 4 the Best, held in student residence halls taught undergraduates information literacy skills through researching food brands (Frank, 2016) – Example 2: Librarians at the University of Dubuque used fantasy football scenarios to teach students how to evaluate information for credibility and timeliness (Waelchli, 2008) – In both workshops, students reported “enjoying” themselves and that they would attend again • However, students in the Quest 4 the Best event got restless after 15 minutes. • In the fantasy football event, positive impression of librarians went from 66% in the pre-test to over 90% in the post-test.
- 15. Desired Results • Don’tjust look at the About Us page, go look for information in credible sources • Brief introduction to Nexis Uni and business databases Lateral Reading (Wingburg & McGrew, 2019) • Information Has Value • Information Is Constructed ACRL Information Literacy Framework (ACRL, 2016) • Bounce off LEVERAGE’s brand building workshops • Conflicting evidence about student athletes’ willingness to engage in social justice work through social media (Turgeon et al., 2024; Kluch, 2020) Connect To Their Own Values
- 16.
- 21. Student Response toPrompt • One male student preferred Black-owned businesses • Two female students preferred businesses led by women • Anecdotal evidence from UT Athletics indicated that the students enjoyed the session – Taught once in 2023 to 9 female attendees – At the request of UT Athletics, taught twice in 2024 to double the students (one session of 9 female attendees, one to 8 male attendees) – Each session was twenty minutes
- 22. Skills Established • Allgroups were able to identify sources with the best authority in terms of education. However, they differed in terms of professional authority. Lateral Reading (Wineburg & McGrew, 2019) • Students showed some interest in discussing the structure of information commodification, but interest flagged in each group at this point. ACRL Information Literacy Framework (ACRL, 2016) • While three students did state a preference for businesses that reflected their backgrounds, overall there was not much interest. • However, students STRONGLY reacted to not supporting businesses that would "break the rules" Connect to Their Own Values
- 23.
- 24. In the Future •Include a pre-test and post-test focusing on skills assessment (Zhao, 2015) • Expand session to 30 minutes • Ward against mission creep by including more of a research component • Place skills in context by discussing the commodification of information (Fister, 2019) • It’s never “just” about athletics.
- 25. Thank you! Let’s Stayin Touch! [email protected] @annahhackett.bsky.social *All photos except selfie on slide 24 are property of The University of Texas at Austin and used with permission.*
- 26. References Association for Collegeand Research Libraries. (2016, January 11). Framework for information literacy for higher education. Association of College and Research Libraries. https://www.ala.org/acrl/standards/ilframework Fister, B. (2019, February 14). Information literacy’s third wave. Inside Higher Ed. https://www.insidehighered.com/blogs/library-babel-fish/information-literacy%E2%80%99s-third-wave Frank, E.P. (2017). “Quest 4 The Best”-- Using food to bring outreach programming to residence halls. In C.M. Ippoliti & R.W. Gammons, R. W. (Eds.), User-centered design for first-year library instruction programs 136-143. Libraries Unlimited. https://ebookcentral.proquest.com/lib/utxa/detail.action?docID=4742115 Kluch, Y. (2020). “My story Is my activism!”: (Re-)Definitions of social justice activism among collegiate athlete activists. Communication & Sport, 8(4-5), 566-590. https://doi.org/10.1177/2167479519897288 Lamborghini Austin [@lamboaustintx]. (2024, August 1). Congratulations to Isaiah Bond and Michael Taaffee on their selections to be Lamborghini Austin’s Promotional partners for the 2024 season [Video]. https://www.instagram.com/reel/C-IJqx2pzWc/?igsh=MWlyczZ2dGE4MnB0aA== Name, Image, and Likeness. (2021, July 1). Texas Longhorns. https://texaslonghorns.com/news/2021/7/1/name-image-and-likeness.aspx Turgeon, S., Newman, T. J., Lee, L., Bean, C., & Nicholas, O. (2024). Social justice attitudes and behavioural intentions of NCAA student- athletes: The role of life skills. International Journal of Sport and Exercise Psychology, 22(6), 1549–1568. https://doi.org/10.1080/1612197X.2023.2238273 Waelchli, P. (2008). Librarians’ sport of choice: Teaching information literacy through fantasy football. College & Research Libraries News, 69(1), 10–15. https://doi.org/10.5860/crln.69.1.7919 Wineburg, S. & McGrew, S. (2019). Lateral reading and the nature of expertise: Reading less and learning more when evaluating digital information. Teachers College Record, 121(11), 1-42. https://doi.org/10.1177/016146811912101102