INTRODUCTION TO
SOCIAL
PSYCHOLOGY
Presented by:
Mary Anne A. Portuguez, MP, RPm
OBSERVE.
THINK.
CHALLENGE.
WELCOME TO THE
WORLD OF
PSYCHOLOGY!
What is social
Psychology?
• It is the scientific study of how
people’s thoughts, feelings, and
behaviors are influenced by other
people.
• In lined with the four major goals
of Psychology: Describe,
explain, predict, control, and
influence.
To be
scientific is
to be
reliable and
valid.
A good scientific explanation
can connect many thousands of
observations, converting long
lists of unconnected “facts” into
an interconnected, coherent
and meaningful pattern.
Jules Henri
Poincaré
“Science is built up with
facts, as a house is with
stones, but a collection of
facts is no more a science
than a heap of stones is a
house.”
To be
scientific
means to
rely on
theories.
a set of related
assumptions that allows
scientists to use logical
deductive reasoning to
formulate testable
hypotheses.
Difference
between
deductive
and
inductive
method.
• Charles Darwin’s theory of evolution by
natural selection implied that animals
could transmit unique characteristics
(such as long necks on giraffes or
flippers on seals) to their offspring.
• Copernicus’s radical theory that the
planets revolved around the sun, not
the earth, simplified and organized
thousands of prior heavenly
observations
Major
Theoretical
Perspectives
• Sociocultural perspective. The theoretical viewpoint that
searches for the causes of social behavior in influences from larger
social groups.
• Evolutionary perspective. A theoretical viewpoint that searches
for the causes of social behavior in the physical and psychological
dispositions that helped our ancestors survive and reproduce.
• Social learning perspective. A theoretical viewpoint that focuses
on past learning experiences as determinants of a person’s social
behaviors.
• Phenomenological perspective. The view that social behavior is
driven by a person’s subjective interpretations of events in the
environment.
• Social cognitive perspective. A theoretical viewpoint that focuses
on the mental processes involved in paying attention to,
interpreting, judging, and remembering social experiences.
In short,
what drives
social behavior
from these
various
perspectives?
Perspective What drives social behavior?
Sociocultural Forces in larger social groups.
Evolutionary Inherited tendencies to respond to
the social environment in ways that
would have helped our ancestors
survive and reproduce.
Social Learning Rewards and punishments. Observing
how other people are rewarded and
punished for their social behaviors.
Phenomenological The person’s subjective interpretation
of a social situation.
Social Cognitive What we pay attention to in a social
situation, how we interpret it, and
how we connect the current situation
to related experiences in memory.
THE NEXUS
PEOPLE INTERACT
WITH ONE ANOTHER TO
ACHIEVE SOME GOAL OR
SATISFY SOME INNER
MOTIVATION.
Basic
Principles
of Social
Behavior
1. Social behavior is goal
oriented. People interact with
one another to achieve some
goal or satisfy some inner
motivation.
2. Social behavior represents a
continual interaction between
the person and the situation.
Social
behavior is
goal-
oriented.
•Surface level
•Broader level
Fundamental
motives
• To establish social ties.
• To understand ourselves and
others.
• To gain and maintain status.
• To defend ourselves and those we
value.
• To attract and retain mates.
A taste of an
experiment on
heterosexual
attractions.
women and men differ in
some fascinating ways
Let’s talk
about a
PERSON in
the
SITUATION
> A person has features or
characteristics that individuals
carry into social situations.
> It refers to environmental events
or circumstances outside the
person.
PERSON-
SITUATION
INTERACTION
1. Different situations activate different parts of
the self.
2. Each situation has different facets, and the
social motive active in that situation depends on
which facet one is paying attention to.
3. Not everyone responds in the same way to the
same situation.
4. People change their situations.
5. People choose their situations.
6. Situations change people.
7. Situations choose people.
How
Psychologists
Study Social
Behavior
• Descriptive methods involve
attempts to measure or record
behaviors, thoughts, or feelings in
their natural state.
• Experimental methods attempt to
manipulate social processes by
varying some aspect of the situation.
Some
important
terms
• Naturalistic observation. Recording everyday
behaviors as they unfold in their natural settings.
• Hypothesis. A researcher’s prediction about what
he or she will find.
• Observer bias. Error introduced into
measurement when an observer overemphasizes
behaviors he or she expects to find and fails to
notice behaviors he or she does not expect.
• Case study. An intensive examination of an
individual or group.
Some
important
terms
• Generalizability. The extent to which the findings of a
particular research study extend to other similar
circumstances or cases.
• Archival method. Examination of systematic data
originally collected for other purposes (such as
marriage licenses or arrest records).
• Survey method. A technique in which the researcher
asks people to report on their beliefs, feelings, or
behaviors.
• Social desirability bias. The tendency for people to
say what they believe is appropriate or acceptable.
Some
important
terms
• Representative sample. A group of respondents
having characteristics that match those of the
larger population the researcher wants to describe.
• Psychological tests. Instruments for assessing a
person’s abilities, cognitions, motivations, or
behaviors.
• Reliability. The consistency of the score yielded by
a psychological test.
• Validity. The extent to which a test measures what
it is designed to measure.
Correlation
• Correlation. The extent to which two or more
variables are associated with one another.
• Correlation coefficient A mathematical
expression of the relationship between two
variables.
Experiment
• Experiment. A research method in which
the researcher sets out to systematically
manipulate one source of influence while
holding others constant.
• Independent variable. The variable
manipulated by the experimenter.
• Dependent variable. The variable
measured by the experimenter.
• Random assignment. The practice of
assigning subjects to treatments so each
subject has an equal chance of being in any
condition.
Other
terms
• Internal validity. The extent to which an experiment
allows confident statements about cause and effect.
• Confound. A variable that systematically changes along
with the independent variable, potentially leading to a
mistaken conclusion about the effect of the independent
variable.
• External validity. The extent to which the results of an
experiment can be generalized to other circumstances.
• Demand characteristics. Cues that make subjects
aware of how the experimenter expects them to behave.
Ethical safeguards in
social psychological
research
• Obtaining informed consent from
research participants.
• Fully debriefing subjects after the
research is completed.
• Evaluating the costs and benefits of
the research procedures.
Social
Psychology
and Allied
Sciences
• Developmental psychology consider how lifetime
experiences combine with predispositions and early
biological influences to produce the adult’s feelings,
thoughts, and behaviors.
• Personality psychology addresses differences between
people and how individual psychological components add
up to a whole person.
• Environmental psychology is the study of people’s
interactions with the physical and social environment.
• Clinical psychology is the study of behavioral dysfunction
and treatment.
• Cognitive psychology is the study of mental processes.
• physiological psychology is studying the relation of
biochemistry and neural structures to behavior.
WE ARE NOT BOXED TO
ONLY ADJUST
OURSELVES TO THE
SITUATIONS. SOMETIMES,
WE TRY TO
CHANGE IT
OURSELVES
BY ACTIVELY FIGHTING
FOR IT. WE ARE NOT
SHEEP AND WE ARE
NOT SAINTS.
WE ARE HUMANS.
WE NEED TO FIGHT
FOR WHAT IS RIGHT!
Portuguez, 2016

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1 Introduction To Social Psychology

  • 3. WELCOME TO THE WORLD OF PSYCHOLOGY!
  • 4. What is social Psychology? • It is the scientific study of how people’s thoughts, feelings, and behaviors are influenced by other people. • In lined with the four major goals of Psychology: Describe, explain, predict, control, and influence.
  • 5. To be scientific is to be reliable and valid. A good scientific explanation can connect many thousands of observations, converting long lists of unconnected “facts” into an interconnected, coherent and meaningful pattern.
  • 6. Jules Henri Poincaré “Science is built up with facts, as a house is with stones, but a collection of facts is no more a science than a heap of stones is a house.”
  • 7. To be scientific means to rely on theories. a set of related assumptions that allows scientists to use logical deductive reasoning to formulate testable hypotheses.
  • 8. Difference between deductive and inductive method. • Charles Darwin’s theory of evolution by natural selection implied that animals could transmit unique characteristics (such as long necks on giraffes or flippers on seals) to their offspring. • Copernicus’s radical theory that the planets revolved around the sun, not the earth, simplified and organized thousands of prior heavenly observations
  • 9. Major Theoretical Perspectives • Sociocultural perspective. The theoretical viewpoint that searches for the causes of social behavior in influences from larger social groups. • Evolutionary perspective. A theoretical viewpoint that searches for the causes of social behavior in the physical and psychological dispositions that helped our ancestors survive and reproduce. • Social learning perspective. A theoretical viewpoint that focuses on past learning experiences as determinants of a person’s social behaviors. • Phenomenological perspective. The view that social behavior is driven by a person’s subjective interpretations of events in the environment. • Social cognitive perspective. A theoretical viewpoint that focuses on the mental processes involved in paying attention to, interpreting, judging, and remembering social experiences.
  • 10. In short, what drives social behavior from these various perspectives? Perspective What drives social behavior? Sociocultural Forces in larger social groups. Evolutionary Inherited tendencies to respond to the social environment in ways that would have helped our ancestors survive and reproduce. Social Learning Rewards and punishments. Observing how other people are rewarded and punished for their social behaviors. Phenomenological The person’s subjective interpretation of a social situation. Social Cognitive What we pay attention to in a social situation, how we interpret it, and how we connect the current situation to related experiences in memory.
  • 11. THE NEXUS PEOPLE INTERACT WITH ONE ANOTHER TO ACHIEVE SOME GOAL OR SATISFY SOME INNER MOTIVATION.
  • 12. Basic Principles of Social Behavior 1. Social behavior is goal oriented. People interact with one another to achieve some goal or satisfy some inner motivation. 2. Social behavior represents a continual interaction between the person and the situation.
  • 14. Fundamental motives • To establish social ties. • To understand ourselves and others. • To gain and maintain status. • To defend ourselves and those we value. • To attract and retain mates.
  • 15. A taste of an experiment on heterosexual attractions. women and men differ in some fascinating ways
  • 16. Let’s talk about a PERSON in the SITUATION > A person has features or characteristics that individuals carry into social situations. > It refers to environmental events or circumstances outside the person.
  • 17. PERSON- SITUATION INTERACTION 1. Different situations activate different parts of the self. 2. Each situation has different facets, and the social motive active in that situation depends on which facet one is paying attention to. 3. Not everyone responds in the same way to the same situation. 4. People change their situations. 5. People choose their situations. 6. Situations change people. 7. Situations choose people.
  • 18. How Psychologists Study Social Behavior • Descriptive methods involve attempts to measure or record behaviors, thoughts, or feelings in their natural state. • Experimental methods attempt to manipulate social processes by varying some aspect of the situation.
  • 19. Some important terms • Naturalistic observation. Recording everyday behaviors as they unfold in their natural settings. • Hypothesis. A researcher’s prediction about what he or she will find. • Observer bias. Error introduced into measurement when an observer overemphasizes behaviors he or she expects to find and fails to notice behaviors he or she does not expect. • Case study. An intensive examination of an individual or group.
  • 20. Some important terms • Generalizability. The extent to which the findings of a particular research study extend to other similar circumstances or cases. • Archival method. Examination of systematic data originally collected for other purposes (such as marriage licenses or arrest records). • Survey method. A technique in which the researcher asks people to report on their beliefs, feelings, or behaviors. • Social desirability bias. The tendency for people to say what they believe is appropriate or acceptable.
  • 21. Some important terms • Representative sample. A group of respondents having characteristics that match those of the larger population the researcher wants to describe. • Psychological tests. Instruments for assessing a person’s abilities, cognitions, motivations, or behaviors. • Reliability. The consistency of the score yielded by a psychological test. • Validity. The extent to which a test measures what it is designed to measure.
  • 22. Correlation • Correlation. The extent to which two or more variables are associated with one another. • Correlation coefficient A mathematical expression of the relationship between two variables.
  • 23. Experiment • Experiment. A research method in which the researcher sets out to systematically manipulate one source of influence while holding others constant. • Independent variable. The variable manipulated by the experimenter. • Dependent variable. The variable measured by the experimenter. • Random assignment. The practice of assigning subjects to treatments so each subject has an equal chance of being in any condition.
  • 24. Other terms • Internal validity. The extent to which an experiment allows confident statements about cause and effect. • Confound. A variable that systematically changes along with the independent variable, potentially leading to a mistaken conclusion about the effect of the independent variable. • External validity. The extent to which the results of an experiment can be generalized to other circumstances. • Demand characteristics. Cues that make subjects aware of how the experimenter expects them to behave.
  • 25. Ethical safeguards in social psychological research • Obtaining informed consent from research participants. • Fully debriefing subjects after the research is completed. • Evaluating the costs and benefits of the research procedures.
  • 26. Social Psychology and Allied Sciences • Developmental psychology consider how lifetime experiences combine with predispositions and early biological influences to produce the adult’s feelings, thoughts, and behaviors. • Personality psychology addresses differences between people and how individual psychological components add up to a whole person. • Environmental psychology is the study of people’s interactions with the physical and social environment. • Clinical psychology is the study of behavioral dysfunction and treatment. • Cognitive psychology is the study of mental processes. • physiological psychology is studying the relation of biochemistry and neural structures to behavior.
  • 27. WE ARE NOT BOXED TO ONLY ADJUST OURSELVES TO THE SITUATIONS. SOMETIMES, WE TRY TO CHANGE IT OURSELVES
  • 28. BY ACTIVELY FIGHTING FOR IT. WE ARE NOT SHEEP AND WE ARE NOT SAINTS.
  • 29. WE ARE HUMANS. WE NEED TO FIGHT FOR WHAT IS RIGHT! Portuguez, 2016

Editor's Notes

  • #5: Expound the major goals in psychology.
  • #16: Cunningham accounted for these differences in terms of an evolved biological difference between the sexes: Women, more than men, face the physical costs of bearing and rearing offspring and therefore have more to lose from an indiscriminate response to flirtation. Men, on the other hand, risk less by responding to any woman’s approach, whether it is straightforward or artificial. norms of U.S. society require women to be more discriminating in reacting to men’s flirtatious advances. Perhaps evolutionary and sociocultural factors interact with one another in determining these differences, because cultural norms are made up by people who share certain preferences and inclinations as a function of being human (Janicki & Krebs, 1998).
  • #18: A good person can become a different person when a particular situation activated some part of himself. You may like an attractive person and act flirtatiously to that person. However, if you happen to see that the partner of that attractive person jealously looked at you, you may act defensively. Other people view death as something as an horrifying event while others look at it as the beginning, a chance to fully accept that life is going to end and that we have to cherish every moment. We have the power to change situations. We just don’t simply sit it and let things to happen right before our eyes. Some people would love to try extreme sports because of its thrill while others would like to prevent it. It has been shown that most cadets in the Military Academy changed over time. People will never be in the situation if the situation per se didn’t allow them to happen. A person will never become a psychologist if the person didn’t satisfy the standards for that position.
  • #26: Informed consent A research subject’s agreement to participate after being informed of any potential risks and of his or her right to withdraw at any time without penalty. Debriefing A discussion of procedures, hypotheses, and subject reactions at the completion of the study.