1 Music Magazines Research

1 Music Magazines Research

• 2.
  Bauer • Established in1875 • Multinational media company headquartered in Germany • The slogan on their website is ‘We Think Popular’ & worldwide circulation of the group’s magazine amounts to 38 million magazines a week • Offers magazine, online, TV & Radio content • Produce wide vary of magazines like Closer, Grazia, Kerrang, Q & Digital Photo Magazine – mostly mainstream but some aimed at niche market e.g. Mother & Baby Magazine
• 3.
  IPC Media • Britishpublishing company established in 1958 • IPC creates content across print, online, mobile, tablets & events • Produces some mainstream magazines & a lot of niche e.g. Yachting world, Ideal Home & Horse • A lot og IPC Media Music magazines are dedicated to music and music cultures
• 4.
  EMAP • British mediacompany established in 1947 • Produces business – business magazines; Retail, Health, Construction, Architecture & Fashion (Niche)
• 5.
  Future PLC • UKMedia company founded in 1985 • Publishes magazines in 5 core fields; Technology, Entertainment & Video Games, Sport & Auto, Music and Creative • Offer content on a multi platform basis; online, on mobile & in print
• 6.
  Who would ownmy magazine? I think for my music magazine I would choose future PLC, although the other ‘main players’ are much larger companies, I think it is notable that Bauer and IPC Media produce a lot fewer music magazines than Future PLC, and the music magazines created by Future all seem to be targeted at a very niche market which I think could be benefiting for my indie genre magazine. I wouldn’t choose EMAP as although it seems to be a very polished company none of what they produce really fits with a music magazine – as they produce business magazines.