Downloaded 13 times
![Email Subject Line Open Rate
44 Fabulous Tips for Facebook Advertising 30.25%
Wake up and smell Google’s Expanded Text Ads 26.75%
10 Easy Facebook Marketing Ideas 26.09%
Magic Facebook Marketing Tricks 25.29%
Are Facebook Ads Right For Your Business? 24.78%
PPC Account Structure in 6 Simple Steps [Free Guide] 20.76%
15 Inspiring Landing Page Ideas [Free Guide] 19.44%
3 Underused AdWords Features That’ll Blow Your Mind 12.35%
My Top Email Subject Lines Last Quarter
@larrykim @icontact](https://image.slidesharecdn.com/top-10-ppc-marketing-hacksoct12-webinarfinal-171017193446/75/10-PPC-Marketing-Hacks-for-Email-Marketers-50-2048.jpg)
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10 PPC Marketing Hacks for Email Marketers
Larry Kim discusses the convergence of email marketing and PPC in his webinar, emphasizing the importance of leveraging data from both channels to improve campaign performance. He shares numerous hacks for raising email open rates, targeting ads effectively, and utilizing emotional triggers in marketing. The key takeaway is that combining email and PPC strategies enhances visibility and engagement.
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Similar to 10 PPC Marketing Hacks for Email Marketers
10 PPC Marketing Hacks for Email Marketers
- 1. iContact Webinar Larry Kim,CEO, MobileMonkey, Inc. October 2017 @larrykim @icontact
- 2. Email Marketing and PPCMarketing are Converging (in a Big way!) Larry’s Crazy Marketing Theory: @larrykim @icontact
- 3. = Few Random FactsAbout Larry + + @larrykim @icontact
- 4. WordStream’s Headquarters in2008 @larrykim @icontact
- 5. 98% Compound Annual Growth Rate WordStream5 Year Growth = 2945% @larrykim @icontact
- 6. Over 200 Employees! @larrykim@icontact
- 7. Top Industry Awards BestCustomer Engagement Driver Most Innovative Company Best Content Marketing Program @larrykim @icontact
- 8.
- 9. WordStream’s Headquarters in2017 @larrykim @icontact
- 10. Working on a NewStart-Up for Last 4 Months @larrykim @icontact
- 11.
- 12. I use iContact forall my Email Blasts! J
- 13.
- 14. Larry’s #10 Hack:Raise Your Open Rates using PPC Data @larrykim @icontact
- 15. How does Email I’ve Optedinto receiving end up in the Promotion Dungeon? @larrykim @icontact
- 16. #CMCa2z @larrykim User OpensInbox Gmail displays your recent emails. Did User Engage With Email? Great. No issues here. Larry’s Greatly Simplified Promotion Tab Algo* *Note: Not Official Gmail Diagram. If this keeps happening, I’ll move these into the promotion dungeon. @larrykim @icontact
- 17. HOW to Boostyour Email Open Rates? Hint: The Same Emotions that Make People Click on Ads make People Open Emails @larrykim @icontact
- 18. LARRY’S EMAIL MARKETINGWEAPON The CTR Donkey Detector! @larrykim @icontact
- 19. We should leveragethis data and learnings! Unicorns Donkeys CTR varies a Great Deal in Search Advertising @larrykim @icontact
- 20. DONKEYS VS. UNICORNS @larrykim@icontact
- 21. Unicorns are UpTo 6x Better Than Donkeys. Avg. CTR Donkey CTRs (Bottom 10%) = 3x Worse Than Avg. Unicorn CTRs (Top 10%) = +2x Better Avg. @larrykim @icontact
- 22. DONKEY TO UNICORNCONVERTER @larrykim @icontact
- 23. Larry’s Unicorn ResearchLab @larrykim @icontact
- 24.
- 25. The Top 9Emotions That Make People Click Like Crazy: Step 1: Pick One of These Emotional Triggers • Laughter • Amusement • Curiosity • Awe • Anger • Fear • Joy • Empathy • Sadness @larrykim @icontact
- 26. Step 2. WriteHeadline Copy From Perspective of One of These Personas The Bearer of Bad News The Hero/Villain The Comedian The Feel Good Friend @larrykim @icontact
- 27. 3. Use ThisTitle Template Commonly Employed By ‘Viral’ Articles Format List post, quiz, Infographic Emotional Hook Emotional word or superlative Content Type Images, quotes, pictures, facts Topic Love, cats, dogs, fitness, health, Donald Trump 5 AWESOME SEO STRATEGIES TO DEFEAT RANKBRAIN @larrykim @icontact
- 28. Unicorn Headlines =Top 10% Odds of Finding Unicorn = 1:10 So Test 10 Different Headlines @larrykim @icontact
- 29. Quiz: How ManyHeadlines Do You See Here? @larrykim @icontact
- 30. It’s the SameHeadline with Different Punctuation and Capitalization @larrykim @icontact
- 31. You Need 10*Different* Headlines! How to Spot the Unicorn? @larrykim @icontact
- 32. Use AdWords ORFB to Test Headlines @larrykim @icontact
- 33. Identify Donkeys (worst10%) Write 10 Headlines Test With AdWords or Facebook Replace Old Subject With Winner Summary: Donkey To Unicorn Converter @larrykim @icontact
- 34. CTR Boosts AreSuper Valuable! Higher CTR = More Clicks Higher CTR = Better Delivery @larrykim @icontact
- 35. Facebook Lead Adsfor Collecting More Emails Larry’s #9 Email & PPC Hack @larrykim @icontact
- 37.
- 38.
- 39.
- 40. #CMCa2z @larrykim #8: SoundThe Unicorn Alert …& Make Unicorn Babies! @larrykim @icontact
- 41. #CMCa2z @larrykim Facebook Ads:High Relevance Score = Low Cost Per Click 1 penny per click! @larrykim @icontact
- 42. #CMCa2z @larrykim 6 Cents PerClick! @larrykim @icontact
- 43. #CMCa2z @larrykim FREE MARKETINGCALENDAR @larrykim @icontact
- 44.
- 45. #CMCa2z @larrykim Sound The UnicornAlert! @larrykim @icontact
- 46.
- 47. #CMCa2z @larrykim Top PerformingPPC and Email Campaigns have High Engagement in Common! Email Unicorn PPC Unicorn @larrykim @icontact
- 48. #CMCa2z @larrykim Making Unicorn Babies: TurnTop Performing Ad Campaigns into Email Campaigns! @larrykim @icontact
- 49. Larry’s #7 Hack:Clone Your Best Performing Email Blasts into Social/Display PPC Ads @larrykim @icontact
- 50. Email Subject LineOpen Rate 44 Fabulous Tips for Facebook Advertising 30.25% Wake up and smell Google’s Expanded Text Ads 26.75% 10 Easy Facebook Marketing Ideas 26.09% Magic Facebook Marketing Tricks 25.29% Are Facebook Ads Right For Your Business? 24.78% PPC Account Structure in 6 Simple Steps [Free Guide] 20.76% 15 Inspiring Landing Page Ideas [Free Guide] 19.44% 3 Underused AdWords Features That’ll Blow Your Mind 12.35% My Top Email Subject Lines Last Quarter @larrykim @icontact
- 51. Larry’s #6 PPC& Email Hack: Apply Your Top Drip Campaigns (Workflows) to all Site Visitors (email not required!) @larrykim @icontact
- 52. How to DripCampaigns to Site Visitors? HOW? Sequenced Remarketing Same Cadence Same Frequency @larrykim @icontact
- 53. Day 1 Day 2(etc.)
- 54. Larry’s #5 Hack: EmailSegments = Custom Audiences @larrykim
- 55. Example Email AudienceSegmentations New Purchasers Non-Purchase Users Active Purchasers Customers with Expired Warranty Abandoned Shopping Cart Users Frequent Purchasers High Price Item Purchasers Recent Purchasers @larrykim @icontact
- 56.
- 57. Larry’ #4 Hack:Do Audience Analytics On Email Lists @larrykim @icontact
- 58. Data Opinions In Marketing, DataWins! @larrykim @icontact
- 60. Larry’s #3 Usethe Audience Insights to Inform Ad Targeting, Ad Copy & Future Email Blasts @larrykim @icontact
- 62.
- 63. So I create Entrepreneurship contentand promote to my email list! @larrykim @icontact
- 64. #2 Hack: YouTubeAds Targeted via Emails @larrykim @icontact
- 67. Larry’s #1 PPC& Email Weapon: Remarketing Lists for Search Ads (RLSA) @larrykim @icontact
- 68. Target search ads onlyto people who are in your email list! REMARKETING LISTS FOR SEARCH ADS (RLSA) Users get added to your email list Show them customized ads when they search on Google! @larrykim @icontact
- 69.
- 70. What Does itAll Mean? Email + PPC? @larrykim @icontact
- 71. Summary: 10 CrazyEmail & PPC Ideas 1. Open Rate Impacts Delivery Better CTR = Better Visibility and more clicks! 2. Use Email Data to Target PPC Ads: YouTube, Facebook, Gmail, Search can use email targeting! 3.Use PPC data to inform Email: Drip campaigns, new blast ideas, etc. Key Takeaway: PPC + Email Marketing shouldn’t be operated in different silos! @larrykim @icontact
- 72. Be a Unicornin a Sea of Donkeys! @larrykim @icontact
- 73.