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10 Questions to prove that you can run a Design Sprint today
The document outlines a guide on running design sprints, offering ten essential questions to consider for successful implementation. It emphasizes the importance of team composition, decision makers' involvement, and appropriate planning strategies for both B2B and B2C contexts. Additionally, the document provides tips for creating conducive environments and maximizing creativity during design sprints.
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10 Questions to prove that you can run a Design Sprint today
- 1. A. B. C. Design sprints 10 questionsto prove that you can run a design sprint today.
- 2. Board of Innovation makescorporates innovate like startups, mixing proven methods from Design Thinking and Lean Startup. www.boardofinnovation.com Feel free to share, tweak, fix, remix any part of this work, as long as it is for non- commercial purposes and you credit Board of Innovation. If you don’t, bad karma on you. Some of the clients we are proud to work with: say hi
- 3. If you’re lookingfor a complete guide to design sprints
- 4. A. B. C. ...your’re looking inthe wrong place.
- 5. ...your’re looking inthe wrong place. (Try out these links instead) DESIGN SPRINTS: THE WEBINAR DESIGN SPRINTS: THE APPROACH OF GOOGLE VENTURE DESIGN SPRINTS: A READY-TO-PRINT DAY-BY-DAY AGENDA
- 6. Print this page! Graba coffee, print this slide, grab a pen. While doing the test, write down your answers on this form. You’ll get your results at the end of the test. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. A. B. C. Cross your answers here
- 7.
- 8. A. B. C. Question 1 /10 How broad does the scope of the design sprint need to be? there shouldn’t be any defined scope, to let creativity flow freely the scope should be kept as broad as possible, ideally covering all the company’s services or products the design sprint should target a specific challenge / pain point of the customers
- 9. A. B. C. Question 2 /10 How can you convince your manager to give design sprints a chance? send her/him this quiz, plus 7 other relevant links about design sprint show her/him that other organizations are already using design sprints promise her/him a 1-hour ride on your Tesla
- 10. A. B. C. 3 is themagic number if 7 Dwarfs are enough for Snow White, then 7 is good enough for a design sprint the more the people, the more the ideas, the better the outputs Question 3 / 10 How many people should you involve in the design sprint from your organization?
- 11. A. B. C. Question 4 /10 Should decision makers be included in a design sprint? yes: they make sure the design sprint doesn’t go out of scope no: they are the voice of the status quo and they risk to kill creativity it depends whether they’re constructive or negative people
- 12. A. B. C. Question 5 /10 How should the team look like? just like the Seven Dwarfs: all men, short and bearded ideally the team should be a group of colleagues who already work together in the company the team should include people from different departments (and who are happy to attend)
- 13. A. B. C. Question 6 /10 Is it trickier to organize a design sprint if you are a B2C or a B2B organization? B2C: your final customers have to be invited for the user testing phase, and they’re usually not willing to cooperate B2C: there is a bigger risk of a brand image damage B2B: involving Businesses rather than Customers implies a higher level of complexity
- 14. A. B. C. Question 7 /10 If you are a B2B, how would you make sure that your clients can attend the design sprint? I’d book their time well in advance I’d send them reminders every 3 days I would’t invite them at all - I don’t want them to have a direct insight into my organization’s innovation plan
- 15. A. B. C. Question 8 /10 Can facilitators take part in the process, or should they only focus on facilitating the process? Yes, they should take active part in the process, just like any other team member No, facilitators are meant to assist the conversation as external observators - they shouldn’t intervene in the actual ideation phases Yes, they should take part in the process, only to ensure that the conversation stays relevant and insightful
- 16. A. B. C. a zebra, post-its azebra, post-its, blackboards, moving tables post-its, blackboards, no tables Question 9 / 10 What is indispensable in a design sprint room?
- 17. A. B. C. Somewhere else Inthe auditorium of my company office, or somewhere familiar to the attendants and with plenty of space and post-it-friendly walls In the cafeteria of my company office, where food and beverages are easily accessible Question 10 / 10 Where should you host your design sprint?
- 18. A. B. C. Let’s see thecorrect answers.
- 19. A. B. C. there shouldn’t beany defined scope, to let creativity flow freely the scope should be kept as broad as possible, ideally covering all the company’s services or products the design sprint should target a specific challenge / pain point of the customers Question 1 / 10 How broad does the scope of the design sprint need to be?
- 20. A. B. C. A design sprinttargets a specific product or service challenge, so you need to know what you’re planning to solve and create upfront. If this is not the case, your design challenge might be too broad and therefore needs to be scoped first. Using the Empathy and Define phase of Design Thinking could help you with this exercise, prior to running a design sprint. Extra Tip Be specific with the problem you want to solve. there shouldn’t be any defined scope, to let creativity flow freely the scope should be kept as broad as possible, ideally covering all the company’s services or products the design sprint should target a specific challenge / pain point of the customers Question 1 / 10 How broad does the scope of the design sprint need to be?
- 21. A. B. C. send her/him thisquiz, plus 7 other relevant links about design sprint show her/him that other organizations are already using design sprints promise her/him a 1-hour ride on your Tesla Question 2 / 10 How can you convince your manager to give design sprints a chance?
- 22. A. B. C. If you struggleto convince your managers to allocate 5 days to the core team, inspire them by sharing success stories from other companies who have ran design sprints and came out stronger from it. We’ve been running several design sprints with our clients, so if you’re in need of cases, drop us a line. Extra Tip Direct experience is often the best way. send her/him this quiz, plus 7 other relevant links about design sprint show her/him that other organizations are already using design sprints promise her/him a 1-hour ride on your Tesla Question 2 / 10 How can you convince your manager to give design sprints a chance?
- 23. A. B. C. 3 is themagic number the more the people, the more the ideas, the better the outputs Question 3 / 10 How many people should you involve in the design sprint from your organization? if 7 Dwarfs are enough for Snow White, then 7 is good enough for a design sprint
- 24. A. B. C. A core characteristicand strength of design sprint is that in only 5 days you’re able to reach results. However, in order to make the most of this process, the core team should also be equally lean. Based on our experience, the core team should consist of no more than 7 people for the design sprint. Stay between 5 and 7 participants. 3 is the magic number the more the people, the more the ideas, the better the outputs Question 3 / 10 How many people should you involve in the design sprint from your organization? if 7 Dwarfs are enough for Snow White, then 7 is good enough for a design sprint Extra Tip
- 25. A. B. C. yes: they makesure the design sprint doesn’t go out of scope no: they are the voice of the status quo and they risk to kill creativity it depends whether they’re constructive or negative people Question 4 / 10 Should decision makers be included in a design sprint?
- 26. A. B. C. A crucial roleto be taken into account when establishing the team: always have someone who has the mandate to make decisions. Why? You don’t want to be stuck in infinite conversations about the overall strategy of your organization - in these situations, the decision maker can make them end. This could either be the sponsor of the design sprint, or someone representing her/him to make the required decisions in their place. Extra Tip Keep the design sprint relevant. yes: they make sure the design sprint doesn’t go out of scope no: they are the voice of the status quo and they risk to kill creativity it depends whether they’re constructive or negative people Question 4 / 10 Should decision makers be included in a design sprint?
- 27. A. B. C. just like theSeven Dwarfs: all men, short and bearded ideally the team should be a group of colleagues who already work together in the company Question 5 / 10 How should the team look like? the team should include people from different departments (and who are happy to attend)
- 28. A. B. C. The members involvedshould stretch across various departments e.g. sales, marketing, R&D and also cross-level in order to ensure high diversity in both skillset and expertise. Since running a design sprint requires the team to collaborate and solve problems in a different way, you have to create the necessary circumstances to pivot. Mindset and attitude are infectious, so make sure those on board actually want to board the ship. Extra Tip Create the opportunity to connect departments that are usually far away from each other. just like the Seven Dwarfs: all men, short and bearded ideally the team should be a group of colleagues who already work together in the company Question 5 / 10 How should the team look like? the team should include people from different departments (and who are happy to attend)
- 29. A. B. C. Question 6 /10 Is it trickier to organize a design sprint if you are a B2C or a B2B organization? B2C: your final customers have to be invited for the user testing phase, and they’re usually not willing to cooperate B2C: there is a bigger risk of a brand image damage B2B: involving Businesses rather than Customers implies a higher level of complexity
- 30. A. B. C. Question 6 /10 Is it trickier to organize a design sprint if you are a B2C or a B2B organization? B2C: your final customers have to be invited for the user testing phase, and they’re usually not willing to cooperate B2C: there is a bigger risk of a brand image damage B2B: involving Businesses rather than Customers implies a higher level of complexity Design sprints for B2B are trickier, for multiple reasons: 1. It requires your B2B customers to commit resources for understanding and validating the concepts. 2. As you involve other businesses, you need to allow more time for planning the design sprint. 3. In a B2B environment, decision power is spread out so make sure you’re talking to the right people and decide on who’s feedback you want to receive. 4. You may need to carefully deal with confidentiality, as you allow your customers to the core of your innovation strategy. Extra Tip If you’re a B2B, allow at least 1 month to organize a design sprint.
- 31. A. B. C. I’d book theirtime well in advance I’d send them reminders every 3 days I would’t invite them at all - I don’t want them to have a direct insight into my organization’s innovation plan Question 7 / 10 If you are a B2B, how would you make sure that your clients can attend the design sprint?
- 32. A. B. C. You’ll need toinvite some of your clients to come over multiple times during the design sprint (at least on Monday, Wednesday and Friday). Make sure you really plan upfront for user testing as their agendas often get tied up quickly. Also, arrange the design sprint at a location close to your customer so it’s easier for them to travel and access the venue. Getting their buy- in might not be very easy, so help them to see what’s in it for them: they’ll directly benefit from the innovative solutions you’ll develop during the design sprint, as their feedback and aspirations will be taken into account throughout the process. I’d book their time well in advance I’d send them reminders every 3 days I would’t invite them at all - I don’t want them to have a direct insight into my organization’s innovation plan Question 7 / 10 If you are a B2B, how would you make sure that your clients can attend the design sprint? Extra Tip Book your clients well in advance (and show how they will benefit from it).
- 33. A. B. C. Yes, they shouldtake active part in the process, just like any other team member No, facilitators are meant to assist the conversation as external observators - they shouldn’t intervene in the actual ideation phases Yes, they should take part in the process, only to ensure that the conversation stays relevant and insightful Question 8 / 10 Can facilitators take part in the process, or should they only focus on facilitating the process?
- 34. A. B. C. The role ofhaving a facilitator for the design sprint is to ensure that the process moves forward, that participants won’t get stuck in discussions, and that there’s a nice pace (remember, we only have 5 days). This way team members can focus on the sessions and generating content. However, at Board of Innovation we also believe that whoever facilitates the process should also challenge the team on the generated content. They should ensure that whatever is created stays relevant for the problem we’re trying to solve and that the ideas are the most innovative they can come up with. This can happen by feeding the team with inspirations we’re sitting on and by questioning the relevance of the solutions they came up with. Yes, they should take active part in the process, just like any other team member Yes, they should take part in the process, only to ensure that the conversation stays relevant and insightful No, facilitators are meant to assist the conversation as external observators - they shouldn’t intervene in the actual ideation phases Extra Tip Allow facilitators to spice up the conversation. Question 8 / 10 Can facilitators take part in the process, or should they only focus on facilitating the process?
- 35. A. B. C. a zebra, post-its azebra, post-its, blackboards, moving tables post-its, blackboards, no tables Question 9 / 10 What is indispensable in a design sprint room?
- 36. A. B. C. The room shouldallow you to easily assemble and reset. This means that the setup is not confined to one layout but it can be changed and shifted with the process. Having a big meeting table in the middle of the room is a big no-go, unless it can be de-assembled into smaller tables. Other than that, white boards, flip charts, markers, post-its and post-it-friendly walls are the key essentials to think about. And yes, let an inflatable zebra (or any other kind of randomness) come into the workshop room - it will know how to entertain the participants. a zebra, post-its a zebra, post-its, blackboards, moving tables post-its, blackboards, no tables Extra Tip Create a comfortable, insightful and flexible space. Question 9 / 10 What is indispensable in a design sprint room?
- 37. A. B. C. Somewhere else Inthe auditorium of my company office, or somewhere familiar to the attendants and with plenty of space and post-it-friendly walls In the cafeteria of my company office, where food and beverages are easily accessible Question 10 / 10 Where should you host your design sprint?
- 38. A. B. C. We have goodexperiences with running design sprints in a different location than where the client is based. This helps the team to act outside of an existing box and to not be distracted by the daily activities. We look for inspiring, creative venues to spark new ways of thinking. Our tip For best results, bring the participants outside the box office. Question 10 / 10 Where should you host your design sprint? Somewhere else In the auditorium of my company office, or somewhere familiar to the attendants and with plenty of space and post-it-friendly walls In the cafeteria of my company office, where food and beverages are easily accessible
- 39. A. B. C. How well doyou know design sprints? 0-5 CORRECT ANSWERS It’s a start. Browse these resources to see how design sprints can your organization. 6-8 CORRECT ANSWERS Sounds good. Not bad. Watch our webinar to discover additional secrets. 9-10 CORRECT ANSWERS On fire. Well done - you have mastered design sprints. Drop us a line if you’d like to exchange a thought with us.
- 40. Feel free totweak, fix, remix any part of this work, as long as it is for non- commercial purposes and you credit Board of Innovation. If you don’t, bad karma on you. Yinlei Zhang Human Centered Designer [email protected] Giorgio Orsucci Innovation Researcher [email protected] say hi Board of Innovation makes corporates innovate like startups, mixing proven methods from Design Thinking and Lean Startup. www.boardofinnovation.com Did we miss anything? Reach out.