10 wisdom pills from The Next Web Conferences
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The document presents 10 "wisdom pills" or short pieces of strategic advice from the JWT Amsterdam Planning Department. Each pill is 1-3 sentences focusing on a different topic related to technology, marketing, or business strategy. For example, pill #1 discusses how companies like Duolingo and reCAPTCHA harness human power by translating texts or digitizing books. Pill #3 advises that the focus should be on user experiences rather than just product features. The final slides thank the audience and provide contact information for the presentation designers.
10 wisdom pills from The Next Web Conferences
- 1. THE JWT AMSTERDAM PLANNING DEPARTMENT PRESENTS: 10 WISDOM PILLS
- 3. #0 WHY TNW RAISED THE BAR IN CONFERENCE LAND.PROMOTING PEOPLE TO SHARE THEIR EXPERIENCES WITH “NOW.THENEXTWEB.COM”. TECH CONFERENCE: HACK BATTLES & STARTUPS CENTRAL ROLE. SIDE EVENTS DURING THE CONFERENCE TO CONNECT YOURSELF WITH THE CITY.
- 4. #1 RECYCLE HUMAN POWER.DUOLINGO TRANSLATES ARTICLES AND BOOKS WHILE GIVING PEOPLE A FREE TOOL TO LEARN A LANGUAGE AND RECAPTCHA DIGITALIZES BOOKS WITH ITS SECURE WORDS SYSTEM.CLICK TO LEARN MORE!
- 5. #2 DISRUPTION HAS BEEN DISRUPTED.NOW, IDEAS CAN GO FURTHER WITH LESS MONEY AND CONSUMERS NEED LESS TIME TO ADAPT THEM. NOW, TO DISRUPT A CATEGORY THE MAIN INGREDIENT IS TO BUILD A PLATFORM FOR DIGITAL RELATIONSHIPS. CLICK TO LEARN MORE!
- 6. #3 THE AGE OF FEATURES IS OVER.WELCOME TO THE EXPERIENCE ERA, FOCUSED ON USER SOLUTIONS. I DON’T CARE ABOUT WHAT YOUR PRODUCT DOES, I CARE ABOUT THE PROBLEM YOUR PRODUCT SOLVES. CLICK TO LEARN MORE!
- 7. #4 THIS IS NOT ONLY ABOUT TECHNOLOGY.THIS IS ABOUT HOW TECHNOLOGY IMPROVES THE LIFE OF PEOPLE. CLICK TO LEARN MORE!
- 8. #5 THE FUTURE IS WRITTEN BY DOING THINGS.THERE IS NO PLAYBOOK TO WRITE THE FUTURE. YOUR OWN VISION IS THE FATHER OF INNOVATION. BE THE DISRUPTER. CLICK TO LEARN MORE!
- 9. #6 CONTENT IS A COMMODITY. HOW VIDEOS BECOME VIRAL? 1. CREATE A CONTENT THAT WILL CAUSE A PHYCOLOGICAL REACTION. EMOTIONAL CONTENT IS SHAREABLE CONTENT. 2. INVITE YOUR AUDIENCE TO ENJOY EXCLUSIVE RELATED CONTENT. 3. MOMENTUM IS KEY IN GENERATING THE SNOWBALL EFFECT. CLICK TO LEARN MORE!
- 10. #7 ATTENTION IS THE NEW CURRENCY. ALWAYS-ON SHOULD BECOME ALWAYS-RELEVANT, ALL IN ORDER TO MAKE BRAND MESSAGES LAST LONGER THAN A TWEET AND BUILD STRONGER BRAND PURPOSES. CLICK TO LEARN MORE!
- 11. #8 SECOND SCREEN IS NOT THE SECOND ANYMORE. CLICK TO LEARN MORE! FIND A WAY ON HOW TO BE PART OF THE CONVERSATION IN A FACILITATING, SOCIAL AND NON-INTRUSIVE WAY.
- 12. #9 ADD MUSIC TO YOUR S.M. STRATEGY.DEVELOP THE MUSICAL SIDE OF YOUR BRAND: - OWN A MOMENT, EMOTION OR ACTIVITY. - SHARE GREAT MUSIC FOR THAT MOMENT. - MAKE CONSUMERS RETURN AND ASK FOR MORE. CLICK TO LEARN MORE!
- 13. FREE IS A LIE.IF YOU ARE NOT PAYING FOR THE PRODUCT, YOU ARE THE PRODUCT: HOW GOOGLE AND OTHER COMPANIES ARE BUILDING YOUR “ANOTHER YOU” TO TEST IT IN A LAB. #10 CLICK TO LEARN MORE!
- 14. THIS PRESENTATION HAS BEEN DESIGNED FOR YOU BY: 10 WISDOM PILLS AGUSTIN SORIANO STRATEGY DIRECTOR SIMON VAN OLDENBEEK CREATIVE STRATEGIST CLICK ON THE PICS TO LEARN MORE ABOUT US!
- 15. THANKS!