10.6.15

10.6.15

• 1.
  On the FrontLines of Employee Advocacy: How Brands Are Measuring Effectiveness #SMTLive
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  #SMTLive Thank You toOur Sponsor @DynamicSignal
• 3.
  #SMTLive Join the Conversation… Followalong and share your thoughts on Twitter at #SMTLive Submit your questions in the GoToWebinar control panel
• 4.
  #SMTLive Our Speakers Robin Carey.In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Denise Holt is CMO & Co-Founder, GratZeez and Host of Collaborative IQ Podcast. An industry thought leader in Social Business Strategy & Social Intelligence Solutions, Denise is a speaker, podcaster, author, business advisor and educator in the areas of brand development, growth, content marketing, customer experience, brand advocacy & employee engagement. She was named one of 30 VIP Influencer "Futurists" by IBM Social Business & PureMatter, on their project, "Hacking the Future of Work.” @DeniseHolt1 Nolan Carleton works for AT&T in Corporate Communications, specifically Employee Communications. She leads AT&T’s employee advocacy program, Social Circle, and a couple other company-wide initiatives. Nolan has a background in strategic communications and Human Capital, specifically Lean Six Sigma and Organizational Transformation. Nolan is passionate about employee engagement, helping others to build a personal brand and developing their thought leadership. @ParsleyCarleton Kevin Hunt manages digital strategy, editorial content and social media engagement for the Global Communications group at General Mills. He’s been with the company since 2010. Prior to General Mills, he was the managing editor of social media at Thomson Reuters, Legal. He spent 10 years as a producer and executive producer at KSTP-TV in Minneapolis/St. Paul, and also produced newscasts at WFRV-TV and WEAU-TV. @kevin_hunt
• 5.
  #SMTLive What is EmployeeAdvocacy? • Employee advocacy is the promotion of an organization by its staff members. • A business may ask employees to actively promote the organization, often through social media, as an element of their jobs. However, the most compelling employee advocacy consists of freely-offered communications on the part of the workforce. The question of whether or not staff members are likely to freely promote an organization is highly related to the degree of employee engagement in the workplace, and employee engagement is largely a factor of the corporate culture and the employer’s ability to make working for them a positive experience. Tech Target, October 2012
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  #SMTLive Employee Advocacy asSocial Marketing SMT/Hinge Marketing Survey October 2015
• 7.
  #SMTLive Employee Social MediaAdvocacy at General Mills • Program started in 2014 • Currently 55 participants • Communications, Marketing, Human Resources, CSR, Leadership, etc…
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  #SMTLive Employee Social MediaAdvocacy at General Mills
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  #SMTLive Employee Social MediaAdvocacy at General Mills • Identify participants and explain how the program helps them • Help employees succeed • Measure and learn
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  PAGE 10 Why EmployeeAdvocacy? • Create community and increase engagement • Educate members: share knowledge and information • Spread news about our company • Help our members grow thought leadership
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  PAGE 11 AT&T SocialCircle Program Stats: • >6,050 advocates • >70% active (sharing/consuming) • Reaching >7M people • 143.3k member shares • 921.5k audience engagements • $3.4M EMV
• 12.
  #SMTLive Employee Advocacy: LessonsLearned • For us, surprisingly, a grassroots approach works best • Keep it simple but make it fun • Offer more than just brand content; think like your audience • Humanize the voice • Make it a compliance and learning opportunity
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  #SMTLive Our Speakers Robin Carey.In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. As traditional media went digital, and the internet went social, Robin was one of the first to realize that the emerging social media platforms offered huge promise to corporations seeking to interact directly with, and learn from, their customers, their employees, and experts. @RobinCarey Denise Holt is CMO & Co-Founder, GratZeez and Host of Collaborative IQ Podcast. An industry thought leader in Social Business Strategy & Social Intelligence Solutions, Denise is a speaker, podcaster, author, business advisor and educator in the areas of brand development, growth, content marketing, customer experience, brand advocacy & employee engagement. She was named one of 30 VIP Influencer "Futurists" by IBM Social Business & PureMatter, on their project, "Hacking the Future of Work.” @DeniseHolt1 Nolan Carleton works for AT&T in Corporate Communications, specifically Employee Communications. She leads AT&T’s employee advocacy program, Social Circle, and a couple other company-wide initiatives. Nolan has a background in strategic communications and Human Capital, specifically Lean Six Sigma and Organizational Transformation. Nolan is passionate about employee engagement, helping others to build a personal brand and developing their thought leadership. @ParsleyCarleton Kevin Hunt manages digital strategy, editorial content and social media engagement for the Global Communications group at General Mills. He’s been with the company since 2010. Prior to General Mills, he was the managing editor of social media at Thomson Reuters, Legal. He spent 10 years as a producer and executive producer at KSTP-TV in Minneapolis/St. Paul, and also produced newscasts at WFRV-TV and WEAU-TV. @kevin_hunt
• 15.
  #SMTLive Thank You toOur Sponsor @DynamicSignal
• 16.
  #SMTLive Upcoming Webinar October 8th BreakingSocial Out of Its Silo Featured Panelists: Jon Hall, Sprint John Proano, Digital Marketing and Social Business Expert Danielle Gerson, Tracx