10th Annual CareerXroads Source of Hire Report: By the Numbers - 2011

CareerXroads Source of Hire Report March 2011

10th Annual CareerXroads Source of Hire Report:
By the Numbers
Survey & Report Authors: Gerry Crispin and Mark Mehler, co-founders CareerXroads

With all the effort and money chasing prospects, the time invested to keep them warm, screen and select them, it is easy to forget
that:

 nearly 65% of all openings are filled through internal movement and referrals.

 Job boards are not dead. They help take the total attributed to three sources over 75%.

 Social media’s impact is growing – indirectly and especially among the sources we label Direct Sourcing.

More questions are sure to be raised by this year’s survey results than there are answers to be found – but that is the general idea.

The set of conclusions from our February, 2010 9th Annual SOH Report is still valid. The 2010 data presented here merely underlines
the need to continue improving how we measure the interaction of multiple sources i.e. the channels of influence that result in a hire.

And now on to the numbers…

www.careerxroads.com 1


200 Number of specific individuals in large, competitive, well-
branded firms that CareerXroads asked to supply their
source of hire data during January, 2011.

36 Number of respondents who completed the survey. No
specific industry or region was over represented. Hospitals,
Government and Non-profits were not represented.

1,321,182 The number of US employees reported to be employed in
the firms that responded.

132,779 The total number of F/T US positions filled by responding
firms.

1,458 Number of recruiters in the firms that responded.

62,833 Number of positions filled in 2010 by 30 companies due to
movement or promotion. (Six respondents did not track or
could not track internal movement due to broken ATS,
changing ATS or other reasons.)

69,946 Number of positions filled during 2010 from external
sources by all 36 companies.

7919 Number of Interns that 34 of the respondents employed in
2010

28.2% Average percent of eligible interns that 28 of the
respondents reported hiring in the last year. (Respondents
reported hiring from 0% to 90% of their interns.)

54.3% Percent of Internal openings that were classified as exempt.

57.6% Percent of External openings that were classified as
exempt.



50% of the companies say they ‘touch’ every hire.



60% of survey respondents do not outsource.

(RPO = Recruitment Process Outsourcing)



13.5% (on average) of their workforce is contingent.

The distribution is something else altogether. This report
does not include how firms or their partners source
contingent hires.

25% of firms do not know the size of their contingent
population.



45.7% & 65.7% of survey respondents who respectively
report they have ‘Master Contracts’ with vendors to supply
hourly & P/T or professional contract (Sales, IT, Engineering)
labor.



50.3% of ALL hires were filled from internal movement by
the 30 firms that tracked both internal and external sources.
Internal Movement is the #1 Source of Hire. It is the second
year in a row that internal movement was attributed to at
least 50% of the positions filled.



27.5% of hires are attributed to Referrals. Referrals are the
#1 Source of External Hires.

Where oh where are the “Social Media” hires? Read on.



10.3 Number of referrals it takes to make one hire. Only 16
firms were able to supply the total number of referrals
they made in 2010: 223,940. They attributed 21,978
hires to these referrals.

45% Percent of survey respondents who attribute ALL (100%)
of their referral hires to their employees.

47.2% Percent of firms surveyed that reported they make 1-
20% of their hires from Alumni referrals.

51.7% Percent of firms surveyed that reported they make 1-
20% of their hires through referrals from vendors,
customers, and sources other than employees and
alumni.



88.5% of the firms surveyed consider social media part of their
Direct Sourcing efforts.

Cold Calling is equally embedded in the corporate sourcers’ tool kit.



38.9% of firms manage prospects and candidates with social
media tools. (A recent but separate study of Fortune 500
firms noted 45% include links to social media embedded on
the career page sections.)

36.1% survey respondents not engaged in social media or
pipeline development.



Only one source is attributed for each hire despite the belief
that multiple-sources are believed in play

Survey respondents offered their opinion about the relative
impact (High, Medium, Low) that their Corporate Career
Site, Social Media initiatives and Employee Referral
programs have on hires attributed to other sources. The
resulting nine combinations shown in Figure 11 were
further analyzed and the two most pervasive influences,
Social Media and Employee Referrals, are shown below
(Figure 12) with their impact in descending order.



Four sources – Direct Sourcing, College, Rehires
(Boomerangs) and Job Boards – where the attributed hires
are also likely to be the result of social media and employee
referral influences.

The degree and extent that social media is having an impact
will become easier to measure as individual firms describe,
document and share their results.



29.4%-66.7% of responding firms do not track hires attributable to
Linkedin, Facebook, Twitter, specialized mobile and social media
campaigns and other SEO and SEM initiatives.

Hires that are attributed to the tools noted in Figure 13 vary widely
from firm to firm.

Understanding relevant search results has been a strength of
aggregate and niche job board models. Corporations would be wise
to spend more efforts on measuring the impact of SEO/SEM. It is
our belief that many firms source much further down the channel
and thus lose opportunities to begin at the beginning.

A noteworthy number: 101,000,000
Number of global searches on Google for ‘jobs’ last month. (Source:
Google Keyword Tool. From Davis Advertising, 2011 Second Annual
Survey of Job Posting Sites, Chris Taylor)



As seen here, 88.9% of survey respondents attribute at least
one hire to Monster during 2010.

Collectively, companies attribute 24.9% of external hires to
job boards (see Figure7).

Reports of Job Boards’ death are, perhaps, premature.



52.8% of firms say their job board hires are predominantly
from postings not resume searches.



55.3% of respondents said that Employee Referrals are
“Productive” or “Very Productive” sources of diversity hires.



80% of firms rely on self-report as one of their methods
acquiring source of hire data. However, fewer than 25%
indicated self-report and nothing else.



It takes 826 visitors to your Career Site (on average) to obtain one
hire. This excellent Jobs2web slide (Figure 18) helps to illustrate that
the 18.8% hires attributed to Company Career Sites (Figure 7) very
likely came from somewhere else.

As part of the channel in which prospects become candidates, a
company career site’s influence will increasingly be as a dock to
close, confirm or tie-in the relationship you’ve begun elsewhere.
Career sites are critical but they are more likely to be the end point
not the beginning or middle. How many of these nearly 1 in 5 hires
can better be attributed to other sources?

Effectively measuring the influence of every source allows for
investment in the channels that offer the best yields.

One more number for you:
10 - Number of years Gerry Crispin & Mark Mehler have collected source of hire data from our colleagues for this CareerXroads annual report.
Do not hesitate to write, question or discuss these results.

Mark Mehler & Gerry Crispin

732-821-6652

mmc@careerxroads.com


10th Annual CareerXroads Source of Hire Report: By the Numbers - 2011

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