Canadian Water Summit June 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca  Water: Shared Risk, Shared Solutions
Shared Risk   Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams  Impacts of increasing water scarcity and deteriorating water quality on the communities we serve
Exposing invisible risk Virtual water   Amount of water used to produce a certain product,  expressed in cubic meters of water per unit of product. Water footprint  Total virtual water content of a product or products consumed by an individual, company or nation.
Global to Local Connections UK Water Footprint UK is 38% self-sufficient in water - 62% dependent water resources outside of their borders
Water Footprint in the Value Chain WWF & SAB Miller “ Water footprinting enables SABMiller to understand which parts of our supply chain might face water scarcity, or poor water quality, in the future, and means that we can plan now to deal with these future challenges.” Andy Wales Head, Sustainable Development
Water footprint in the Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer
Taking it to the watershed scale
Taking Action on Water Risk Marks & Spencer Through it’s Plan A initiative, M&S has shown its commitment to encouraging good water stewardship in its supply chain by working with suppliers to address direct water usage and engaging in community dialogue to ensure sustainable management of freshwater resources.
Taking Action on Water Risk Marks & Spencer
Beyond Footprint Alliance for Water Stewardship (AWS) What is Water Stewardship? Responsible use of fresh water that is socially beneficial and environmentally and economically sustainable Who should be interested in the Standards? Companies Financial Institutions Agribusiness Cities Public and Private Water Service Providers
Beyond Footprint CEO Water Mandate Six Key Strategic Areas Direct Operations Supply Chain & Watershed Mgmt Collective Action Public Policy Community Engagement Transparency
Resources   WWF Report: Investigating shared risk in water  http://assets.wwf.org.uk/downloads/investigating_shared_risk.pdf Pacific Institute Report: Water Scarcity and Climate Change: Growing Risks for Businesses and Investors  http://www.pacinst.org/reports/business_water_climate/full_report.pdf   WWF Report: Understanding water risks  http://assets.wwf.org.uk/downloads/understanding_water_risk.pdf CEO Water Mandate   http://www.unglobalcompact.org/Issues/Environment/CEO_Water_Mandate/   World Economic Forum Water Initiative  http://www.weforum.org/en/initiatives/water/index.htm Water Footprint Network  http://www.waterfootprint.org/?page=files/WFN-mission Alliance for Water Stewardship  http://www.allianceforwaterstewardship.org/

1.1 Tony Maas

  • 1.
    Canadian Water SummitJune 17, 2010 Tony Maas Freshwater Director, WWF-Canada [email_address] www.wwf.ca Water: Shared Risk, Shared Solutions
  • 2.
    Shared Risk Opening the discussion space Physical risk – water supply and quality Regulatory risk – uncertainty Reputational risk – social license to operate Financial risk – threats to the bottom line Species risk - disappearing faster than any other Habitat risk - half the world’s wetlands already destroyed Ecosystem risk - two-thirds of major rivers dismembered by dams Impacts of increasing water scarcity and deteriorating water quality on the communities we serve
  • 3.
    Exposing invisible riskVirtual water Amount of water used to produce a certain product, expressed in cubic meters of water per unit of product. Water footprint Total virtual water content of a product or products consumed by an individual, company or nation.
  • 4.
    Global to LocalConnections UK Water Footprint UK is 38% self-sufficient in water - 62% dependent water resources outside of their borders
  • 5.
    Water Footprint inthe Value Chain WWF & SAB Miller “ Water footprinting enables SABMiller to understand which parts of our supply chain might face water scarcity, or poor water quality, in the future, and means that we can plan now to deal with these future challenges.” Andy Wales Head, Sustainable Development
  • 6.
    Water footprint inthe Value Chain Energy Fertiliser/ pesticide Crop Growth (rainfed/ irrigated) Crop Cultivation Transport Energy Crop Imports Direct Water Use Crop Processing Energy Transport Packaging Raw Materials Waste Direct Water Use Brewing Transport Distribution Disposal Recycling Consumer
  • 7.
    Taking it tothe watershed scale
  • 8.
    Taking Action onWater Risk Marks & Spencer Through it’s Plan A initiative, M&S has shown its commitment to encouraging good water stewardship in its supply chain by working with suppliers to address direct water usage and engaging in community dialogue to ensure sustainable management of freshwater resources.
  • 9.
    Taking Action onWater Risk Marks & Spencer
  • 10.
    Beyond Footprint Alliancefor Water Stewardship (AWS) What is Water Stewardship? Responsible use of fresh water that is socially beneficial and environmentally and economically sustainable Who should be interested in the Standards? Companies Financial Institutions Agribusiness Cities Public and Private Water Service Providers
  • 11.
    Beyond Footprint CEOWater Mandate Six Key Strategic Areas Direct Operations Supply Chain & Watershed Mgmt Collective Action Public Policy Community Engagement Transparency
  • 12.
    Resources WWF Report: Investigating shared risk in water http://assets.wwf.org.uk/downloads/investigating_shared_risk.pdf Pacific Institute Report: Water Scarcity and Climate Change: Growing Risks for Businesses and Investors http://www.pacinst.org/reports/business_water_climate/full_report.pdf WWF Report: Understanding water risks http://assets.wwf.org.uk/downloads/understanding_water_risk.pdf CEO Water Mandate http://www.unglobalcompact.org/Issues/Environment/CEO_Water_Mandate/ World Economic Forum Water Initiative http://www.weforum.org/en/initiatives/water/index.htm Water Footprint Network http://www.waterfootprint.org/?page=files/WFN-mission Alliance for Water Stewardship http://www.allianceforwaterstewardship.org/