Download as PDF, PPTX
Uploaded byKrishna De
13 Considerations For Digital Marketing And Social Media Communications In 2013
The document outlines 13 key considerations for digital marketing and social media communications in 2013, emphasizing the increasing importance of mobile readiness and social media engagement for organizations. It highlights trends such as the demographic shift towards users over 55, the prevalence of mobile devices, and the necessity of integrating social technologies across organizations. Additionally, it provides strategic recommendations for proactive crisis management, content sharing, and leveraging verified online profiles for better visibility.
More Related Content
Similar to 13 Considerations For Digital Marketing And Social Media Communications In 2013
![Amazon Account Audit by Rey Benaid [Amazon PPC Expert]](https://cdn.slidesharecdn.com/ss_thumbnails/amazonppcexpert-accountaudit-reybenaid-251028095011-f4d63eab-thumbnail.jpg?width=640&height=640&fit=bounds)
13 Considerations For Digital Marketing And Social Media Communications In 2013
- 1. 13 Considerations ForDigital Marketing And Social Media Communications In 2013 Presented by Krishna De at a briefing of The Chartered Institute of Marketing and The Chartered Institute of Public Relations February 2013
- 2. The Largest DemographicOnline In The UK Are Over 55 71 % of the devices they bought in December 2012 were smartphones KrishnaDe.com Source: comScore UK Digital Future in Focus 2013
- 3. Is Your DigitalMarketing Mobile Ready? 74 % of users are more likely to return to a mobile site* Almost one third of page view in the UK are from mobiles or tablets Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Search Engine Watch http://bgn.bz/sejses
- 4. The Most PopularSocial Networking Sites In The UK Are… Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com
- 5. Is Pinterest RelevantFor Your Organisations Goals? Note the year on year growth of these smaller social networks in the UK 15 % of US Adults Online Use Pinterest while 16% Use Twitter Source: Pew Internet December 2012* Source: comScore UK Digital Future in Focus 2013 KrishnaDe.com Source: Article http://bgn.bz/gppid12
- 6. CEO’s Believe SocialMedia Will Become One Of The Top Two Ways To Engage Customers (first will continue to be face to face) Source: IBM Global CEO Study 2012 KrishnaDe.com Source:: IBM Global CEO Study 2012
- 7. CEO’s Of TheWorld’s Top 50 Companies Are Increasingly Engaging In Digital Communications And Social Media Your Website KrishnaDe.com Source: Weber Shandwick Socialising Your CEO 2013
- 8. What Is YourCost Per Lead By Channel? Your Website KrishnaDe.com Source: HubSpot State Of Inbound Marketing 2012
- 9. The Emergence OfConverged Media To Enhance Marketing Effectiveness KrishnaDe.com Source: Converged Media Imperative Altimeter Group
- 10. Becoming A SocialEnterprise Social Media Is No Longer Just About Marketing And PR Your Website Increasingly we see organisations benefit from integrating social technologies across the KrishnaDe.com organisation, enhancing organisational effectiveness and employee engagement
- 11. Photo credit http://bgn.bz/flwindmill P.O.W.E.R Use the P.O.W.E.R plan to audit and evaluate how effectively KrishnaDe.com your social media activities are integrated into your marketing
- 12. 1. Be ProactiveTo Prevent A Social Media Crisis KrishnaDe.com Article http://bgn.bz/smp
- 13. Photo credit http://bgn.bz/flnest 2. Invest In Your Home Base We can benefit from social platforms but remember that they may decide KrishnaDe.com close, a recent example being Posterous http://bgn.bz/gpposterous
- 14. Photo credit http://bgn.bz/flcontentteam 3. Establish Your Content Team Build capability in your organisation not only in formal social media KrishnaDe.com education but also in how to create relevant and engaging content
- 15. 4. Use ContentAggregation And Curation To Support Your Position Of Thought Leadership KrishnaDe.com Article http://bgn.bz/klmmsm
- 16. 5. Build AnInfrastructure So You Can Communicate In Real Time KrishnaDe.com Article http://bgn.bz/oreo
- 17. Photo credit http://bgn.bz/flcameras It is essential that we plan our content marketing online and offline to KrishnaDe.com include visual elements – this will also help encourage online sharing
- 18. 7. Explore OpportunitiesFor Social Commerce KrishnaDe.com Article http://bgn.bz/gpats
- 19. 8. Fully IntegrateSocial Customer Support Are you ready to scale your support? KrishnaDe.com Source: Conversocial Evolving Customer Service Report 2012
- 20. Photo credit http://bgn.bz/flsharing 9.Make Your Content Easy To Share If you have developed great content enable it to easily be shared from your KrishnaDe.com website and using platforms that enable others to embed your content
- 21. 10. Remember ToIntegrate Your Social Media Online And Offline KrishnaDe.com Article http://bgn.bz/klmmsm
- 22. 11. Ignore GoogleAt Your Peril Source: “The New Digital Age”, a new book to be released in April 2013 "Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clickingStudy the top Accenture Consumer Trends on (verified) results. The true cost of remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairmain, Google KrishnaDe.com Article http://bgn.bz/gpschmidt
- 23. Photo credit http://bgn.bz/flwarning 12. Integrate Digital Communications Into Your Crisis Management Plans Ensure your risk management and crisis management plans to take into account how you can use KrishnaDe.com social technologies both as an early warning system and to share your resulting communications
- 24. 13. Proactively ManageYour Own Digital Footprint As a professional in marketing or public relations we need to remember to manage KrishnaDe.com our own digital footprint and online reputation to support our career goals
- 25. If you foundthis of interest let’s connect On Google Plus where I share latest trends and research http://bit.ly/KrishnaDe