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13PC_Harper_Power of Branding v2 313
- 8. 8 AMAR Deck811 ©Copyright 2005 - 2009
- 9. 9 AMAR Deck811 ©Copyright 2005 - 2009 Steve Harper, Senior Director of Marketing, Partners Rx BRAND-ing
- 10. 10 AMAR Deck811 ©Copyright 2005 - 2009
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- 37. Top 40 MostPowerful Brands
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- 72. 2011 Super BowlCampaign
- 74. • Restored MotorCity Pride in a Bankrupt Chrysler With Campaigns That Resonated Across America • Chrysler comeback – Unit-sales growth rose to 37% from -4% in December 2009 – Market share: From 8.9% to 11.5%. – Chrysler's brand-loyalty rate (the number of Chrysler owners who purchased another Chrysler vehicle) doubled from 15% in the third quarter of 2009 to 30% in the second quarter of 2012 – Chrysler's "Born of Fire" ad boosted the brand's consideration 87% in the week after it aired
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- 91. Come Along For TheRide And Find Out