15 min rds talk
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Greg Fry is an international social media trainer who delivers regular training on platforms like LinkedIn, Facebook, Twitter, YouTube, and Google+ for institutions. He works as a social business and content consultant, believing businesses need clear goals, strategies, and measurable content. In 2014, Greg consulted with companies like Ulster Bank, Microsoft, UPC and Coca Cola Hellenic. The document discusses social media tools that facilitate online conversations, the rise of video content, mobile trends, content marketing, content examples, and future social media trends around video, unique content, social advertising, private networks, and advocacy.
15 min rds talk
- 1. Building your presence on “Getting Social with Greg Fry” @gregfrysocial
- 2. Who is this Guy? An International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy. Alongside training Greg works as a Social Business and Content Consultant. He believes that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy, great content and make sure that everything you do is measurable. Greg has also won awards for his blogging whilst contributing to the tweakyourbiz.com community. In 2014 Greg worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
- 3. What is your Aim?
- 4. What is Social Media? “Tools and Technologies that faciliate conversations online” Social Media is a place to listen, engage and even collaborate with customers, prospective customers and influencers online.
- 5. Embrace the Video Revolution According to Cisco by 2017. 70% of consumer internet traffic will be video.
- 6. Think Mobile
- 7. What is Content Marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly- defined audience — and, ultimately, to drive profitable customer action” - Content Marking Institute
- 8. Examples of Content Marketing? • Infographics • Short Videos • Podcast • Case studies • E-Books • Link Round Ups • Visual content • Guides/ How to posts • Product reviews • Interviews
- 9. 5 Future Trends Happening Now……. • Video continues to evolve • Unique “Rich” content becomes vital • Social Advertising becomes more powerful • “Private” Social Networks thrive • The Age of Advocacy arrives
- 10. Questions???