16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockstar Event Speakers.

16 Killer Marketing Tactics for 2017 - Predictions of the Social Media Rockstar Event Speakers.

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  16 KILLER MARKETINGTACTICS FOR 2017 PREDICTIONS OF THE SOCIAL MEDIA ROCKSTAR EVENT SPEAKERS
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  Learn More AtThe Social Media Rockstar Event Willmar Conference Center in Willmar, MN on Wednesday, September 14th, 2016 The Social Media Rockstar Event is a full day digital marketing conference featuring the best in social media and digital marketing experts including: • Lee Odden • Jen Jamar • Ryan Peña • Ashley Zeckman • Drew Gneiser • Ed Heil • Adam Dince • Mykl Roventine • Nick Westergaard • Dennis Yu • Aaron Weiche • Jerrid Sebesta • Erin Bemis • JoAnne Funch • Janet E. Johnson • Jon Rognerud The Redwood Falls and Willmar Social Media Breakfast Groups bring education, training and networking right to our backyard; rural Minnesota.
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  Stop Chasing ShinyObjects Lee Odden World Traveler, Foodie, Beardie and Marketer Shiny objects are tempting, but do you know what? There are marketing tactics killing marketing. If companies would stop lazy, crappy content, irrelevant ads, pushy emails, no-value social and worst of all, marketing without any empathy for what the customer really wants, they could start killing competitors and stop killing new customer opportunities. The most important marketing tactic is the one that makes it easy for customers to do business with you. Find out what customers want and give it to them in a relevant, credible and infotaining way. Lee’s Rockstar Presentation: How to Win Social Friends & Influence Your Customers @leeodden
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  Instagram Stories Nick Westergaard BrandBuilder, Father to Five, Husband to One Here’s what’s funny — Instagram stories are notoriously un-new. They admitted to stealing the feature from Snapchat. And yet I think with Instagram’s popularity globally across various demographics this will hurt Snapchat more than most think. Plus, I think it will draw others into the content format of ephemeral digital stories. Nick’s Rockstar Presentation: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small @nickwestergaard
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  Be The BassPlayer Jen Jamar Candy Crush Champ, Pirate Aficionado, Marketer Smart marketers know that brands are the bass players of storytelling. They're not the ones tearing up the mic or shredding a guitar solo, because they know that customers are the true stars of any performance. Stepping back from the spotlight gives user stories a bigger stage to shine. If you're doing it right, your part in driving the content will be largely unnoticeable...but absolutely crucial in helping it resonate. Jen’s Rockstar Presentation: Measuring the ROI of Social Media @JenJamar
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  Delight Your Customers DennisYu Global Carnivore Find ways to delight customers such that they rave about you publicly. This is the best "content marketing" you could ever do. Word of mouth beats anything you could say about yourself. Then amplify this on Facebook with the dollar a day technique, which we will cover in detail. Dennis’s Rockstar Presentation: Facebook Ads Masterclass: Tips For The Pros @dennisyu
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  Creative Story Telling RyanPeña Social Media Dork, Coffee Snob, Maker of Smiles Get ready to tell stories to your audience. Storytelling will continue to grow in addition to platforms like Snapchat and Instagram. Find creative people in your company NOW and start creating a marketing plan that includes storytelling as a way to not only humanize your brand, but provide your org with creative video assets you can repurpose in other social networks. Oh, and drink loads of coffee…because coffee is everything. Ryan’s Rockstar Presentation: How our marketing team created content with CTA’s every week. @iRyanPena
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  Win Their Hearts& Minds Aaron Weiche Digital Fanatic, Sports Rube, Dad of 4 Have your facts clearly stated and structured and your stories deep and powerful. These two elements are keys to new customers. Facts like your business information, hours, services, etc need to be clear on your website and other websites that serve as sources. Utilize schema.org and rich snippet mark-up to structure your “facts” so that Google understands them clearly. For your stories, involve emotion, customer testimonials or reviews and play to the emotions of your customer and the problems you solve for them. Aaron’s Rockstar Presentation: Customer Content Marketing: Reviews, Testimonials & Your Online Reputation@AaronWeiche
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  Provide a Cohesiveand Awesome Experience Ashley Zeckman Marketer, Foodie & Obsessive Dog Mom 2017 will undoubtedly bring forth more statistics about content shock, dips in organic reach of social content from brands and a host of other things marketers are sure to find scary. Smart marketers will take this challenge head-on and focus efforts on providing a cohesive and awesome experience for their audience on multiple channels. Ashley’s Rockstar Presentation: Cracking the Code for Building Influence with Content @azeckman
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  Live Broadcasting Jerrid Sebesta TallBohemian, Washed-up Weatherman I've seen how easy and impactful live broadcasting has been for me. I'm shocked as the number of people that watch, comment and engage when I do a live broadcast on Facebook - even on silly stuff. Many of the biggest podcasts are now done live. There's live viewings possible on YouTube. So, be ready to broadcast live with your video and content in 2017. Jerrid’s Rockstar Presentation: It’s time to start using your “video game”! @jerridsebesta
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  One Size DoesNot Fit All Drew Gneiser Social Strategy & Training Next year, I think we'll continue to see more pieces of content made for smaller audiences rather than one piece of content made for everyone. The new way: deeply understand your audience and how they think, segment them into clear groups (sometimes you'll have multiple demographics within your own fans), and deliver content they want, when they want it. One size does not fit all. Drew’s Rockstar Presentation: Social Media Trends You Need to Know @DrewGneiser
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  Keep It Simple ErinBemis Digital Marketer, Music Addict, Travel Junkie Killer Marketing Tactic? If we're talking what will kill a marketing tactic, it's trying to portray yourself as something you're not. If we're talking about what's going to make a difference in your bottom line, it's keeping it simple. So many times there is simply TOO MUCH. In a world full of clutter, simplicity is a beautiful thing. Erin’s Rockstar Presentation: 7 Don’ts of Email and Social Media Marketing @ebemis
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  Just Add Video EdHeil StoryTeller, Entrepreneur, Recovering TV News Journalist Add video to your blog posts. It doesn't have to be fancy and elaborate, just add a snippet of advice or information for people who find your blog through search or while visiting your website. You could even add a short clip of video to your emails and trust me, if you're clip is useful, you'll see your open rates increase. Ed’s Rockstar Presentation: Real Storytelling for Your Organization @erheil
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  Invest in Relationships JoAnneFunch LinkedIn Geek, Blogger, Foodie People are yearning to be heard in a noisy social world, it’s time to stop looking at networking or connecting as a numbers game because it has little real or lasting value. Those who intentionally connect, engage with authenticity and invest time in long term relationships will win in business and have loyal raving fans. JoAnne’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media @JoAnneFunch
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  Customer First Mindset AdamDince Digital Dog and Marketing Whisperer In 2017, we must first take the time needed to listen to our customers and then develop appropriate marketing strategies. We no longer live in a world where businesses can tell customers what they want and need. In order to stay relevant, we must think with an outside-in customer-centric approach to marketing and business. With easy access to pubic social data, search behavior data, analytics data and direct opportunities to speak one-on-one with our customers, businesses have no excuse to not operate with a customer first mindset. Adam’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media @adamdince
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  Live Streaming WillBecome More Mainstream Janet E. Johnson Social Media Marketer, Podcaster, Hip Mom Brands will need to be creative on how to embrace using live video. Whether it is Facebook Live, YouTube Live, Instagram Stories, Snapchat, the list goes on and on. 2016 brought us many new options for live streaming. 2017 will bring us even more. Janet’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media @Janet_Johnson
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  Take Your VisualIdentity to the Next level Mykl Roventine Typography Geek, Web Designer, Podcaster Visuals will continue to rise in importance in 2017. Imagery tells your story quickly and powerfully across social channels, which means everything you share needs to have a visual formatted to the network where your content is being shared. Now's the right time to update your style guide to include photography and video, as well as review how you'll use typography, iconography, and color palettes to create consistent experiences on each channel. Your brand identity needs to extend across every medium, helping your imagery stand out as unquestionably yours. Mykl’s Rockstar Panel Discussion: How Brands Are Connecting with Customers on Social Media @myklroventine
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  Think Before Action! JonRognerud Seriously? That’s the guy? (How cool!) Before you do anything digital-- ask this simple question: “Why am I doing this”? Those things you do (or are planning to do) will have a much bigger impact. For example, you know that content creation (articles, blog posts, videos, podcasts, etc.) and promotion of those (SEO, Social, Email) are important and necessary actions for brand lift, traffic, engagement and conversions. Therefore, be VERY CLEAR on why you are doing “that thing” and decide beforehand what value it provides to your audience and your company’s bottom line. So…go forth and create, promote and measure! Jon’s Rockstar Presentation: Paid, Owned and Earned Media and it’s Impact for Social and Business Growth @jonrognerud
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  Get Your Ticket Now! WANTTO SEE THESE EXPERTS IN ACTION? COUPON CODE: ROCKON WWW.SOCIALMEDIAROCKSTAREVENT.COM/REGISTER
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  THANK YOU toour SPONSORS! Event Sponsors