17 Reasons to Use Marketing Automation

17 Reasons to Use Marketing Automation

• 1.
  © Copyright 2013Net-Results. Trademarks belong to their respective owners. All rights reserved. M A R K E T I N G A U T O M A T I O N 17 REASONS WHY COMPANIES SHOULD USE MARKETING AUTOMATION 221 Corporate Circle | Suite N Golden CO, 80401 303.771.2552 @NetResults
• 2.
  -  AcquireB2B +58% MQL:Sales teams process over 58% of marketing- qualified leads with a close rate of more than 23%
• 3.
  -  MarketingSherpa 138% ROI:Lead Scoring provides an ROI of 138% versus companies that don’t score leads (78%)
• 4.
  -  Focus Research 75%of companies using Marketing Automation see ROI within 12 months, 44% within 6 months
• 5.
  -  Nucleus Research +14.5%:Marketing Automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead
• 6.
  -  Chief Marketer 28%of marketers saw an increase in revenue per sale attributable to marketing automation
• 7.
  -  Acteva 350% ROIand 100% annual revenue growth while saving $400K and generating $2M in incremental gross revenue
• 8.
  -  Focus 70% companiesdeclare that Marketing Automation met or exceeded ROI expectations
• 9.
  -  Annuitas Group +451%MQL: Companies using Marketing Automation for nurturing experience a 451% increase in qualified leads
• 10.
  -  ShipServ 225%: MarketingAutomation provides 225% increase in prospect volume that convert to sales opportunities
• 11.
  -  Bulldog Solutions 60%decrease: Marketing Automation reduces ignored leads from 80% to 25%
• 12.
  -  Gartner Research +10%revenue: Companies that automate lead management see over 10% increase in revenue in 6-9 months
• 13.
  -  Annuitas Group 47%of Marketing Automation nurtured leads make larger purchases than non-nurtured leads
• 14.
  -  Gartner Research 15%savings: Companies achieve a 15% savings on creative productions with Marketing Automation
• 15.
  -  Forrester Research +50%SQLs: Companies that deploy lead nurturing through Marketing Automation generate 50% more SQLs at 33% lower cost
• 16.
  -  The AberdeenGroup +14% CTR: Marketing Automation-generated personalized emails improve click- through rates by 14% and conversion rates over 10%
• 17.
  -  Gartner Research 80%savings: Event-triggered messaging saves approximately 80% of direct mail budget
• 18.
  -  Jupiter Research 18xrevenue: Marketing Automation-generated emails with high relevancy drive 18x more revenue than traditional email blasts
• 19.
  -  Gartner Research -5%waste: Companies using Marketing Automation achieve 5% less marketing waste than non-MA companies