Is Community Engagement 
Fundraising/Friendraising or is 
Fundraising/Fundraising 
Community Engagement? 
Wednesday October 28, 2014 
Gail Brescia, CFRE 
Manager of Advancement, 
Northern Ontario School of Medicine
Faculty/Presenter Disclosure 
• Employee: Gail Brescia, 
Manager of Advancement, 
Northern Ontario School of 
Medicine 
• I have no conflict of Interest 
to declare
If we Give they Will Come!
Fundraising 
• is the process of soliciting and gathering voluntary 
contributions of money or other resources, by requesting 
donations from individuals, businesses, charitable 
foundations, or governmental agencies. 
• sometimes used to refer to the identification and solicitation 
of investors or other sources of capital for for-profit 
enterprises. Traditionally, fundraising consisted mostly of 
asking for donations on the street or at people's doors, and 
this is experiencing very strong growth[citation needed] in 
the form of face-to-face fundraising.
Friendraising 
• Gathering supporters by engaging 
them in your mission and vision 
• Providing them with the ability to 
see inside your organization and 
become involved, “Keep your 
friends close…”
“Ask for money and you will 
receive opinion, ask for an 
opinion and you will receive 
money!”
What kind of Friends do we 
need?
How do we engage our new 
Friends?
Who are our new Friends?
Will an engaged community 
guarantee financial support?
Thank You! 
Merci! 
Miigwitch!

176 muster2014 gail brescia

  • 1.
    Is Community Engagement Fundraising/Friendraising or is Fundraising/Fundraising Community Engagement? Wednesday October 28, 2014 Gail Brescia, CFRE Manager of Advancement, Northern Ontario School of Medicine
  • 2.
    Faculty/Presenter Disclosure •Employee: Gail Brescia, Manager of Advancement, Northern Ontario School of Medicine • I have no conflict of Interest to declare
  • 3.
    If we Givethey Will Come!
  • 4.
    Fundraising • isthe process of soliciting and gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies. • sometimes used to refer to the identification and solicitation of investors or other sources of capital for for-profit enterprises. Traditionally, fundraising consisted mostly of asking for donations on the street or at people's doors, and this is experiencing very strong growth[citation needed] in the form of face-to-face fundraising.
  • 5.
    Friendraising • Gatheringsupporters by engaging them in your mission and vision • Providing them with the ability to see inside your organization and become involved, “Keep your friends close…”
  • 6.
    “Ask for moneyand you will receive opinion, ask for an opinion and you will receive money!”
  • 7.
    What kind ofFriends do we need?
  • 8.
    How do weengage our new Friends?
  • 9.
    Who are ournew Friends?
  • 10.
    Will an engagedcommunity guarantee financial support?
  • 11.
    Thank You! Merci! Miigwitch!