3. What is Retail?
• “Retail refers to the process of selling consumer goods or services to
customers
• Retail selling means selling in small numbers instead of selling in bulk.
• Products can be sold through multiple channels like malls, departmental
stores
• Recognized by their service levels
• Present in neighborhood in high numbers
4. Process of Retail
• It is the process of selling consumer goods and/or services to customers
through multiple channels of distribution to earn a profit.
Various Retail Formats
Independent Retailers:
1 store ownership
Chain Stores:
Many Stores –
1 ownership
Franchises-Many
owners of many
stores
5. What do the Retailers do?
• A retailer is a link between a consumer and a wholesaler.
• Activities performed by retailers are:
Buying
Breaking Down of Bulk Stock
6. What do the Retailers do?
Activities performed by retailers are:
• Maintaining Stock
Retailers maintain stocks of goods in such a way that products are available to
the customers whenever they want
• Product promotion
The retailer gives valuable information about the products to customers in
order to promote products and boost sales.
• Transport and advertising
Retailer buy products and transports these goods to locations which are
convenient for customers to buy from
11. Weekly Melas & Mandis
Weekly Melas & Mandis still exists in rural markets
12. Store-Based Vs. Non-Store Based
Store Based:
• Product base
• Price base
• Ownership base
• Service base
Non Store Based:
• On-line
• Direct
• Catalogue
• TV Retail
16. Hypermarkets
A hypermarket is a superstore combining a supermarket and a department
store.
The result is an huge retail facility carrying a wide range of products under
one roof including grocery and general merchandise.
17. Malls
A mall is a huge shopping complex with multiple stores, retailers and brands
offering their products to customers
Right from groceries to apparel, to food-courts and cinema halls, a mall can
be described as a one stop destination for home, individual and
entertainment requirements.
